As a long-time user and fan of the Dyson Supersonic hairdryer, I was pretty excited when I received an invitation to Seoul for an exclusive media preview of Dyson’s newest developments.
While there, I learned quite a bit more about what goes behind their innovations, and the key to a good hair day.
The Science Behind Air & Hair
Korean celebrity hairstylist Je Hee Park demonstrates how to use Dyson’s newest attachments.
According to Sam Burrowes, who hosted a session in his capacity as Advanced Design Engineer, New Product Development, Dyson conducted a global hair study on the attitudes and behaviours towards hair care and styling to truly understand the science of hair, and came up with solutions that thoroughly address the concerns and needs of users around the world.
Perhaps the most prevalent — and not entirely surprising — insights shared was that the top hair-related concern pertained to hair damage from excessive heat, use of styling products, and loss of shine; this was followed by worries about scalp health, with some consumers opting to air dry their hair rather than use hairdryers in order to protect their scalps.
This year — less than a year after the launch of the Dyson Airwrap that went viral online — the brand has unveiled its response after months of research and testing…
Improved Scalp Care & Styling with the new Dyson Supersonic hairdryer attachments
From Left to Right, Top to Bottom: Dyson Supersonic hairdryer, Smoothing Nozzle, Styling Concentrator, Re-engineered Diffuser, Gentle Air.
In answer to reviews on styling and drying with the Supersonic hairdryer, Dyson has launched a series of hair care and styling attachments that include a Smoothing Nozzle that controls airflow for a smooth, natural finish; the re-engineered Styling Concentrator and Diffuser for section-by-section precision styling and smoother curls respectively; and perhaps their most significant new haircare innovation — the Gentle Air attachment.
Having received substantial user feedback that the speed of air from the Dyson Supersonic hairdryer can be too strong, especially for those with a sensitive scalp or fine hair, Dyson designed and launched the Gentle Air attachment. Engineered for fast yet gentle styling, this accessory provides a softer, more diffused airflow while still drying hair quickly.
Tests were conducted to show the difference in the strength of air currents from the default Dyson Supersonic (left) and the Supersonic fitted with the Gentle Air attachment.
According to top Korean celebrity stylist Je Hee Park, who also hosted the media session, the Gentle Air attachment reduces the amount of stimulation on the scalp significantly, compared with using the Supersonic without it. This is particularly helpful for users experiencing hair fall issues as lower scalp stimulation helps slow hair fall. She also shared that her clients find the drying process a lot more comfortable with the Gentle Air attachment, with fewer flyaways.
The Gentle Air attachment for the Dyson Supersonic is now available in Singapore at the Dyson Demo Store-Beauty Lab for SG49, and online on their website.
If you’re looking to get a Dyson Supersonic hairdryer for the first time, however, they now come already kitted with the Gentle Air attachment as well as the new smoothing nozzle, re-engineered Styling Concentrator, and Re-engineered Diffuser.
Easier Curling & Styling With New Dyson Airwrap Attachments
Left to Right: Celebrity stylist Je Hee Park demonstrates the Dyson Airwrap with new longer curling barrel attachments; New 30mm & 40mm Airwrap Barrels, next to current shorter Airwrap Barrel for size comparison.
Long-haired Dyson Airwrap users, rejoice! Following numerous reviews indicating a need to curl each section of hair twice or even thrice in order to curl the entire length, Dyson has announced new 30mm and 40mm Airwrap barrels that are 50 per cent longer, to save time and energy. What this means is that users can look forward to being able to curl longer sections of hair in one pass, finally.
For longer-lasting curls, Park recommends using a nourishing treatment mousse on wet hair before curling it.
Creative Director Kersie tries out the new smaller Dyson Airwrap Smoothing Brush attachment; Inset: Comparison of new smaller brush with current bigger brush.
Dyson has also introduced a new pair of smoothing brush attachments that are smaller than their predecessor, making them easier to manoeuvre while also opening up new possibilities for users with different hair needs.
Not only do they make styling a breeze for those who grapple with frizzy hair on a daily basis, but they also offer added precision and control for the styling of bangs. Users with shorter hair can also look forward to creating C-curls with greater ease.
If the new Dyson Airwrap attachments have caught your interest, they will be launched in Singapore closer to the end of the year, so keep an eye out for them!