As a long-time user and fan of the Dyson Supersonic hairdryer, I was pretty excited when I received an invitation to Seoul for an exclusive media preview of Dyson’s newest developments.
While there, I learned quite a bit more about what goes behind their innovations, and the key to a good hair day.
The Science Behind Air & Hair
Korean celebrity hairstylist Je Hee Park demonstrates how to use Dyson’s newest attachments.
According to Sam Burrowes, who hosted a session in his capacity as Advanced Design Engineer, New Product Development, Dyson conducted a global hair study on the attitudes and behaviours towards hair care and styling to truly understand the science of hair, and came up with solutions that thoroughly address the concerns and needs of users around the world.
Perhaps the most prevalent — and not entirely surprising — insights shared was that the top hair-related concern pertained to hair damage from excessive heat, use of styling products, and loss of shine; this was followed by worries about scalp health, with some consumers opting to air dry their hair rather than use hairdryers in order to protect their scalps.
This year — less than a year after the launch of the Dyson Airwrap that went viral online — the brand has unveiled its response after months of research and testing…