Today, having the most innovative or high-quality product isn't the only thing that keeps brands at the top of their game. If sustainability and being eco-friendly is not on their list, chances are people will keep walking and start looking for other options. Because hey, nothing is cooler (pun intended) than fighting against global warming, reducing your carbon footprint, and just saving the Earth in general while being pretty, fit, and fabulous. So, if like us, you also want to give the environment the same love you give your skin and body, these eco-friendly initiatives by some of our favourite brands deserve your attention.
Human Nature on pushing for accessible and mainstream sustainable projects
As we've mentioned, people are ready to be enablers for change. But sometimes, old-school policies and laws tend to be restrictive. This and the fact that the Philippines does not exactly have a lot of resources for many large-scale recycling plants prove to be a factor for environmental concerns. But facing the fact that the country has to deal with approximately 163 million plastics daily from home-care products alone, along with the issue of toxic wastes from textile and cosmetic productions, someone has to step up to get things straight.
Thankfully, homegrown brand Human Nature takes its mandate of keeping sustainable beauty accessible and affordable to the Filipino people one step further with their "Refill. Recycle. Reuse." initiative. Partnering with organisations like the World Wide Fund for Nature (WWF), Greenpeace, Buhay Zero-Waste and more, not only have they recently launched their home-care refilling stations and their recycling drop-off points across Metro Manila, they are also creating a petition and a position paper to move forward making the laws surrounding sustainable projects easier not just for their brand but for other businesses as well.
Lush Cosmetics on going "naked" for the environment
From boasting organic, cruelty-free, and handmade products since Day 1 to employees literally going naked back in 2007 to start their movement towards sustainable packaging, we can't talk eco-friendly without mentioning Lush Cosmetics. Their "naked initiative" is moving beyond just biodegradable packaging and creating products that can be taken at home as-is. Post-usage the concept is that products will disappear without a trace once used up; just think of a solid shampoo or lotion that won't have an empty plastic bottle to be thrown afterward. To date, 30 per cent of Lush products are "naked" but they have hopes to push for 100 per cent in the future. With the products as alluring to the senses as Lush's, who would even hesitate to follow this movement?