Today, having the most innovative or high-quality product isn't the only thing that keeps brands at the top of their game. If sustainability and being eco-friendly is not on their list, chances are people will keep walking and start looking for other options. Because hey, nothing is cooler (pun intended) than fighting against global warming, reducing your carbon footprint, and just saving the Earth in general while being pretty, fit, and fabulous. So, if like us, you also want to give the environment the same love you give your skin and body, these eco-friendly initiatives by some of our favourite brands deserve your attention.
Human Nature on pushing for accessible and mainstream sustainable projects
As we've mentioned, people are ready to be enablers for change. But sometimes, old-school policies and laws tend to be restrictive. This and the fact that the Philippines does not exactly have a lot of resources for many large-scale recycling plants prove to be a factor for environmental concerns. But facing the fact that the country has to deal with approximately 163 million plastics daily from home-care products alone, along with the issue of toxic wastes from textile and cosmetic productions, someone has to step up to get things straight.
Thankfully, homegrown brand Human Nature takes its mandate of keeping sustainable beauty accessible and affordable to the Filipino people one step further with their "Refill. Recycle. Reuse." initiative. Partnering with organisations like the World Wide Fund for Nature (WWF), Greenpeace, Buhay Zero-Waste and more, not only have they recently launched their home-care refilling stations and their recycling drop-off points across Metro Manila, they are also creating a petition and a position paper to move forward making the laws surrounding sustainable projects easier not just for their brand but for other businesses as well.
Lush Cosmetics on going "naked" for the environment
From boasting organic, cruelty-free, and handmade products since Day 1 to employees literally going naked back in 2007 to start their movement towards sustainable packaging, we can't talk eco-friendly without mentioning Lush Cosmetics. Their "naked initiative" is moving beyond just biodegradable packaging and creating products that can be taken at home as-is. Post-usage the concept is that products will disappear without a trace once used up; just think of a solid shampoo or lotion that won't have an empty plastic bottle to be thrown afterward. To date, 30 per cent of Lush products are "naked" but they have hopes to push for 100 per cent in the future. With the products as alluring to the senses as Lush's, who would even hesitate to follow this movement?
Poh Heng on committing to cutting down on plastic
Singapore jewellery brand Poh Heng steps up in contributing to the global movement of environmental protection. Committing to reducing their use of unnecessary plastics in operations, including serving plastic bottled water in all their 14 boutiques in sunny SG, this project will officially launch on 22 April, the same day as Earth Day. This commitment alone leads the brand to reduce approximately 215,000 plastic bottles a year, which will definitely encourage not just its patrons but others in the country to follow suit.
Antipodes on keeping both its environmental pledges and its mandate to beauty
Need to add anti-pollution picks to your beauty stash? Antipodes recently released the Blessing Anti-Pollution Light Face Serum, which helps deal with free radical damage to the skin while keeping it fresh, smooth, and soothed. But that's not all. While the brand encourages you to take care of your skin, it also plays its role on a larger scale by combating pollution even outside of its beauty mandate. Following their Green Beauty Ethos policy, they also pledge to maintain sustainable processes within and outside of production, even by keeping their packaging and organic product verification practices in mind. We love a multi-pronged approach to beauty for us and the environment so this receives a two thumbs up from us!
L'Occitane on pushing for recycling
Following their initiative from 2018 to be a drop-off point for plastic bottles in order to collect them for recycling, L'Occitane recently announced that they're taking their initiative one step further. Incorporating the use of Loop PET Plastic — 100% sustainable and can be upcycled — for all their product packages starting 2022, they aim to translate their movement for both internal and external operations as they go along. They also plan to roll-out their recycling drop-off points from 30% to 100% by the year 2025. So the next time you use up your favourite L'Occitane products or even have empty bottles from other beauty brands you need to dispose of, keep in mind that you can drop them off at collection outlets instead of letting them find their way to the ocean.
The Body Shop on green chemistry
It's no secret that The Body Shop has been on the sustainability front even before it became mainstream. But one of the most fascinating aspects of their initiatives would be 'green chemistry'. Every year, they rate their products and categories with an environmental score, which indicates a product's ability to biodegrade or dilute in water over time. And to ensure that their products are always within a point that won't cause harm to the environment, they work closely with their suppliers to ensure 'green chemistry'. This pertains to using only processes, ingredients, or any other raw materials that are neither toxic, chemical, or harmful to the environment. They also ensure to post reports on how their scores are improving over time through their website. Gives you a new and positive perspective for when you pick up your favourite TBS products, right?
Planning to begin your zero-waste journey? Here's a guide.