One of our favourite things to do at the end of the day is our nighttime skincare routine. Taking some time for ourselves to cleanse and nourish our skin is an essential part of our evening ritual for self-care. Estée Lauder understands the importance of the skin’s restorative process at night, which is why it redeveloped its cult-favourite serum into the Advanced Night Repair Synchronised Complex II. The recharged serum will be launched at its Power of Night Pop-Up Store at the Visual Arts Centre in Singapore.
Lack of sleep stresses out the skin by disrupting its ability to repair itself, resulting in premature signs of aging. The stress causes collagen and elastin to break down, making the skin more vulnerable to environmental aggressors like pollution, UV rays, and blue light, which we are exposed to even at night. Advanced Night Repair Synchronised Complex II features the revolutionary ChronoluxCB™ technology, which combines cell repair with the body’s circadian rhythm, ensuring that our skin gets the restoration it needs during peak time.
The formula also includes Anti-Pollution Technology to reduce the effect of environmental stress, Daily Prevention antioxidants to neutralise free radicals, and Continuous Hydration Hyaluronic Acid to keep the skin primed and moisturised in order to maximise the benefits of its active ingredients.
The Power of Night Pop-Up Store will have more details discussed about the Advanced Night Repair Synchronised Complex II serum through its interactive night discovery quiz in its in-store living room. In the bedroom, guests can discover ways to use the serum with Power of Night film series muses Joanne Peh, Nurul Aini, and Oon Shu An.
The setup also includes Instagram-worthy beauty stations for pictures and a Sleeping Beauties Wall where guests can post their favourite beauty sleep images and spread their love for the Advanced Night serum. Tagging event photos with the hashtag #PowerofNightSG will enter them into the Instagram contest, with three winners taking home beauty prizes worth SGD500 each, including a full-sized bottle of the Advanced Night serum. Celebrate the power of night by dropping by at the event!
The Estée Lauder Power of Night Pop-Up Store will run from 23 March to 24 March, from 11 AM to 8 PM.