A diverse shade range is always a huge plus factor for any cosmetics company. While K-Beauty is a favourite among many, there are also those who say an improvement in shade range can be done. Perhaps Etude House heard the call when they launched the Better Lips-Talk line. The impressive (and inclusive) 60-shade range made its debut in Singapore last 1 May 2019.
The venue setup at MY SPACE @ M SOCIAL for the Etude House Better Lips-Talk launch
Etude House Better Lips-Talk Lipsticks
Etude House formulated its new lipsticks to suit a variety of skin tones. They've also enlisted six global ambassadors to model the line, including Singapore's Mongchin Yeoh (@mongabong on IG). Plus, they released an exclusive shade for the Lion City, PK003 Gentle Pink, which Mongchin models in the ads.
The Etude House Better Lips-Talk range features two textures: regular and velvet. A chic, pale pink case houses each lipstick. In addition, the lipsticks feature a magnetic cap to keep them sealed even if they get lost in your handbag.
Left: Mongchin Yeoh (@mongabong) at the Better Lips-Talk launch; Right: Some of the shades from the Better Lips-Talk range
Whereas most Korean lipsticks have a sheerer finish, these lipsticks deliver rich colour in a single swipe. Its highly pigmented, long-wearing formula stays put on lips for hours upon wear.