A diverse shade range is always a huge plus factor for any cosmetics company. While K-Beauty is a favourite among many, there are also those who say an improvement in shade range can be done. Perhaps Etude House heard the call when they launched the Better Lips-Talk line. The impressive (and inclusive) 60-shade range made its debut in Singapore last 1 May 2019.
The venue setup at MY SPACE @ M SOCIAL for the Etude House Better Lips-Talk launch
Etude House Better Lips-Talk Lipsticks
Etude House formulated its new lipsticks to suit a variety of skin tones. They've also enlisted six global ambassadors to model the line, including Singapore's Mongchin Yeoh (@mongabong on IG). Plus, they released an exclusive shade for the Lion City, PK003 Gentle Pink, which Mongchin models in the ads.
The Etude House Better Lips-Talk range features two textures: regular and velvet. A chic, pale pink case houses each lipstick. In addition, the lipsticks feature a magnetic cap to keep them sealed even if they get lost in your handbag.
Left: Mongchin Yeoh (@mongabong) at the Better Lips-Talk launch; Right: Some of the shades from the Better Lips-Talk range
Whereas most Korean lipsticks have a sheerer finish, these lipsticks deliver rich colour in a single swipe. Its highly pigmented, long-wearing formula stays put on lips for hours upon wear.
The Etude House Better Lips-Talk Regular features a glossier finish. It has wetting oil that keeps the lips hydrated as well as a locking oil that coats the surface for long-lasting shine. The formula also contains vitamin E to help nourish the lips. The unique pigment milling technology makes colours appear more defined with a 20 per cent increase in sharpness and smoothness. It also has light-reflective pigments that help lips appear brighter and more luscious.
Left: The Better Lips-Talk Velvet lipstick texture; Right: The Better Lips-Talk Regular lipstick texture
Meanwhile, the Etude House Better Lips-Talk Velvet features velvet powder complex as its key ingredient. This fills in lines for a smoother look while keeping lips light and fluffy. Some of our favourite shades include velvet shades BE103 in Kinda Nude (a light pink nude), BE109 in Lovable Beige (a dusty pink nude), BR404 in Frightened Red (a warm, rosy red), and BR406 in Halo Halloween (a deep mauve).
With an additional 40 shades waiting for release on the second half of the year, Etude House Better Lips-Talk is a line we have our eyes on.