Etude House Pink Wish Tree Collection | Clozette
What better way to make the most of the season of giving than by showering dear ones with gifts and helping girls in Africa secure an education. How you ask? 

Buy any of your favourite Etude House products – Moistful Collagen Cream Jumbo, Moistful Super Collagen Cream Jumbo, Petit Bijou Cotton Snow Body Set, Precious Mineral Any Cushion, Hand Bouquet Hand Cream or the Kissful Lip Care set – from the Pink Wish Tree collection, and the K-Beauty makeup brand will donate 100 Won for every item purchased to the School Me Campaign by Save the Children. 

This campaign aims to provide educational opportunities for girls in Sierra Leone, Liberia, the Republic of Cote d’Ivoire and Uganda. In addition, Etude House will also contribute an additional 100 Won if you endorse the Pink Wish Card that comes along with every Pink Wish Tree product. Now that’s a truly special gift.

Every girl wants to look perfect on date night. You’ve planned the dress, your hair, shoes, and most importantly: your makeup look. But even the most careful makeup application won’t guarantee it from fading or smudging at the end of the evening. The good news? There are some clever touch-up tips that can easily revive your makeup, as if it were freshly applied – without having to bring your whole vanity table with you. 

Here’s how you can go from faded to flawless in minutes:


Pack some blotting paper

When it starts getting hot on the dance floor, you will need to keep the shine at bay. Not everyone likes lugging a bulky powder case and kabuki brush, so it’s better to pack oil-control film or blotting paper to keep your makeup matte. Pro-tip: before you leave the house, you can brush powder onto a couple of sheets to keep in your purse, or buy ones that already have powder pressed into them.
Go for high-shine lip gloss

Always have your most versatile lip gloss handy. You may not have the luxury of repeating those layers of balm, liner and lipstick in a jiffy, but lip gloss adds instant shine and glam. If you don’t want a full, shiny pout, then just dab the lip gloss at the centre of your lips for a more natural look.

Pick a long-lasting breath freshener

Your lipstick application may be kiss-proof but it won’t hold against constant washing. And let’s face it: your pretty little purse won’t hold a toothbrush and toothpaste. Before stepping out, brush your teeth with Closeup’s Deep Action toothpaste. The Active Zinc Mouthwash in it provides deep cleansing and fights 99% of odour-causing germs, giving you up to 12 hours of fresh breath – so you don’t have to keep reapplying your lipstick more than necessary.

Use highlighter instead of foundation

Redoing your foundation is close to impossible when you’re already out (and the lighting is not always favourable). Keep a compact highlighter in your purse to touch up worn off areas and brighten your face, especially on your cheeks, brow bones, and under eyes.

Clean up quickly with Q-tips

Always have Q-tips in your bag, as they can clean up any makeup smudges or even change up your smoky eye look. Pro-tip: along with these Q-tips, pack a sachet or small tube of moisturiser, the kind you get off makeup counters as samples. Dampening the Q-tips on moisturiser can clean up a smudge or run without breaking down the makeup underneath it.



From the oh-so-feminine concoction of the original 2011 Especially Escada comes an intense new scent that’s brimming with energy: Especially Escada Elixir. This fragrance is a powerful adaptation of the original rose-based scent that was designed for more playful moods. This time around, Especially Escada Elixir epitomises the modern woman who is elegant, feminine, bold and confident all at once. 

The rich and captivating scent has Turkish rose at its core, adding an element of mystery. Oriental facets envelope this rose extract for depth, colour and density. Ecuadorian Ambrette seeds amplify the rose scent giving it freshness while musk adds a luxurious touch. Accords of prune and fresh plums offer added richness and base notes of patchouli, white musk, amber and Madagascar vanilla complete the bouquet for that heady, alluring fragrance. 

If you are looking for a scent to complement a sophisticated and classy personality that radiates enviable confidence, this one is for you. It embodies the modern Escada woman, with her refined beauty and exemplary taste.