Say hello to hemp
There's no denying it, cannabis beauty products are on the rise. We know what you're thinking, and, no, these items are not gonna get you high. Hemp barely contains Tetrahydrocannabinol (THC), which is the chemical with psychoactive effects. Instead, it has an abundance of Cannabidiol (CBD) and this compound has been found to be rich in antioxidants and beneficial in fighting skin inflammation like acne. Additionally, hemp seed oil is also a rich source of vitamin E, omega-3 and omega-6 fatty acids.
Because of these amazing skin benefits, beauty brands have been recently infusing their products with hemp or hemp seed. One of the first ones to do so is The Body Shop, who released an entire line of hemp skincare which included a hand cream and hydrating lotion.
Several upcoming beauty brands have also been using hemp as one of their key ingredients in some of their popular products. For example, Krave Beauty used hemp seed oil in their bestselling Matcha Hemp Hydrating Cleanser because of its essential amino acids, linoleic acid content and antibacterial properties.
You can also find hemp-derived cannabis oil in makeup products like in Milk Makeup's Kush Mascara, where it's serves as a hydrating agent to condition the lashes. Such a versatile ingredient!
And if you think that hemp is just a hippie ingredient that's used by nature-oriented and young brands, you're wrong. Even household names in skincare have decided to join the green movement. Eve Lom released their star product called Radiance Face Oil that contains hemp seed oil in its blend.
But arguably, what cemented hemp's reputation as a beneficial skincare ingredient rather than a recreational chemical is when heritage brand Kiehl's released their Cannabis Sativa Seed Oil Herbal Concentrate.
You may wonder why we're only hearing about this promising skincare ingredient now and the answer is fairly obvious. For decades, hemp has been taboo due to its similarities to the marijuana plant. But the good news is, this misconception is slowly fading away. This coming January, hemp farming will be legal in the United States. And to the beauty community, that means we can expect more competitive hemp-based skincare and makeup product releases from various brands soon.
If this year is all about shimmers and glitters, what could be the next big makeup trend, you ask? We're betting on frosts and metallics. Master your ice queen look with Marc Jacobs Beauty's latest collection, Leopard Frost. The brand-new collection includes the Eye-Conic Frost Eyeshadow Palette that features a mix of frosty finishes and creamy mattes and metallic lamé shades. There will also be five new frosty shades of the well-loved Le Marc Lip Crème Lipstick.
The Leopard Frost collection will be available online at Sephora Singapore from 10 January 2019, and in Sephora stores from 17 January 2019. Watch the video to see swatches of these high-impact makeup products.