The knock-off dress in question can be seen in this post from Fashion Nova’s Instagram that went up last 24 September, just days after the Versace show in Milan. At first glance, the eerie similarities that can be noted are the choice of print, the flowy fabric, the plunging neckline, and gathered material showing off the model’s legs. The thing is that a resemblance in the silhouette is not exactly blatant copying. So is this merely a case of coincidence?
It turns out that the dress itself is from Fashion Nova's holiday collection. So maybe it's really a homage to an iconic moment in fashion history?
But J. Lo’s ‘Jungle’ dress aren’t the only ones that Fashion Nova reportedly replicated, according to Versace. Fashion Nova also allegedly replicated their multicoloured ‘Pop Heart’ and black and gold ‘Barocco’ print designs in other dresses found on the website. Versace claims to own the trademarks and copyrights of these designs and such replications may lead to confusion and misleading amongst the haute couture house’s customers. As we know, knock-offs and imitation pieces are a big no-no in the fashion world.
In addition to these complaints, Versace adds that Fashion Nova has been using their trademarked words as tags on the pages where the clothing items are sold. This boosts the visibility of the items on search engines and social media.