FAVE 5: Whimsical Looks | Clozette

Feeling quite fancy and playful? Show off your feminine charm by showcasing a whimsical look for the day. Make it work by opting for flowy pieces with interesting details but stick to colours that complement each other to give it a touch of sophistication. Need style inspirations to pull off this look? The ladies of the Clozette Community are here to help with their fantastically quaint snaps.

(Cover photo from: Leannelow)

Find dainty and whimsical pieces below.

When we think of kawaii fashion, what comes to mind are ruffles, frills and sweet pastel colours — basically what Bo Peep wears in Toy Story. But that's just one type of kawaii style; what you may not be aware of is the concept of otona kawaii, which translates to "adult cute". It's basically wearing cute yet sophisticated clothes that are acceptable to wear even in professional settings.

Some examples include incorporating sorbet shades into your officewear, wearing feminine florals and polka dots paired with another piece that's more sleek and structured or donning pieces with cutesy cuts featuring fun elements like a strip of ruffles. It's a nice way to keep your style fresh and youthful without going overboard. Interested in sporting this aesthetic? Ahead, the cute Japanese clothing brands where you can shop for pieces that fit the otona kawaii look.


With a store situated in Shibuya, EMODA is one of the most popular cute Japanese clothing brands among tourists and locals alike. From time to time, they release interesting special capsule collections like the well-loved Marilyn Monroe limited-edition pieces back in 2014. So you better keep your eyes peeled! What's great about EMODA is that you can browse and shop their pieces online; here's their global website


Want cute pieces that feature soft silhouettes and muted shades? OLIVE des OLIVE is the place for you! They have a lot of mid-priced, quality pieces that are great for those who love putting together ultra-feminine looks. If you get a chance to visit an OLIVE des OLIVE store while in Japan, don't forget to also check out their stylish, snug-worthy cardigans and adorable ballerina flats. 


As their brand's name suggests, ROPÉ PICNIC offers a lot of bright-coloured, whimsical and relaxed pieces that are usually worn during picnic outings. But of course, these are also great in an everyday setting or even in the office (provided that you won't violate any of your company's dress code). 


Of all the brands on this list, WEGO is the one with the widest and most versatile selections. They have the super cutesy pieces that include swimwear, and you can also find casual looks and even street style clothing with a sweet, feminine twist. By Japanese clothing brand standards, WEGO offers the most affordable prices ranging from JPY2000 to 6000. 



Can you believe it’s been this long already since one of the most iconic K-pop groups officially debuted? Nicknamed as the “Nation’s Girl Group” in South Korea, SNSD or Girls’ Generation rose to fame back in 2009 with their bubblegum pop single, “Gee,” which kickstarted the colourful skinny jeans trend. The K-pop group known for youthful and refreshing appeal went on to produce 10 albums, which included hits like “Genie” and “The Boys” that showed how they evolved and experimented with their personal and musical styles.

Still, it was only inevitable that the ladies would experience a few challenges in their long-standing career. Originally a nine-girl group, Girls’ Generation lost a sister with the departure of Jessica Jung in 2014. And in 2017, three more members decided not to renew their contracts with the group’s label SM Entertainment, prompting the creation of the Oh!GG subunit consisting of the remaining five members. However, their decision to pursue their own paths doesn’t mean the girl gang has totally left each other. Taeyeon, Yoona, Sooyoung, Seohyun, Tiffany, Yuri, Hyoyeon, and Yuri still remain as close as ever. They even reunited just last week for Tiffany’s birthday.  As SNSD celebrates their 12th anniversary, let’s all see what the ladies are up to now.


SNSD’s leader and eldest member is known for her soulful vocals that make for powerful ballads. Taeyeon has already been performing solo in between SNSD activities way back in 2015. In March this year, she released Four Seasons, a digital album with the title track peaking at number six on Billboard’s World Digital Songs Chart. Not only that, but soon, she’ll join the cast of the third season of musical variety show Begin Again to try her hand in busking.




Like Taeyeon, the girl group’s visual released her debut solo EP, entitled A Walk To Remember, last May with the single “Summer Night.” Aside from that, Yoona starred in disaster film Exit just released in South Korea last 31 July. The box office hit was a considerable challenge for the doe-eyed SNSD member as it was her first time playing a lead role in a film.


After leaving SM two years ago, Sooyoung decided to focus her efforts on her acting career. The 29-year-old K-idol was cast in numerous shows and films including Korean-Japanese film Memories of a Dead End, action-comedy movie Girl Cops, and in a rom-com K-drama entitled So I Married an Anti-fan. She’s now in talks to sign with Saram Entertainment and was invited to star in upcoming drama Call It Like You See It set to air in 2020.


Like Sooyoung, SNSD’s innocent maknae (a Korean term referring to the youngest in the group) pursued her acting after her contract with the group’s label ended in 2017. She starred as one of the leads in dramas Bad Thief, Good Thief and Time. Early this year, she signed with a new agency, Namoo Actors. 


Tiffany was one of the first three to leave the label to take on a different path. After she departed, she moved back to Los Angeles for her solo singing career and studies. She then adapted the stage name Tiffany Young, and debuted as an artist in the US, with “Over My Skin” as her first single. Fun fact: she was one of the first K-pop idols to walk the red carpet of the American Music Awards. Just this Friday, she released a new single called “Magnetic Moon” and performed in a concert in Seoul the next day.



After the departure of the three and the subsequent formation of the Oh!GG subunit, Yuri also decided to debut solo in 2018 with her six-track EP The First Scene, which became a chart-topping album in South Korea. She has also since appeared in various dramas like Dae Jang Geum Is Watching and other reality shows. This year, she was cast in her first stage play, Grandpa Henry and Me, a Korean adaptation of a 2012 French play.


Turns out, SNSD’s dancing queen was also a queen with turntables. Last year, Hyoyeon made a comeback as solo artist DJ Hyo under SM’s electronic dance label, Scream Records. She went on performing actively as a DJ in domestic club tours and EDM festivals. Just last month, she released a psychedelic new single, “Badster”, and went on an Asian club tour that included stops in Malaysia, Macau, and Japan.



In recent years, Sunny appeared more and more in numerous local variety shows like Real Life Men and Women and Supermodel 2018 Survival. She also hosted the talk show Video Star, but was forced to exit due to a knee injury, which prompted rumours of her worsening health. Thankfully, all were debunked and she’s healthier than ever and is now back to hosting Shall We Chicken?, a cooking variety show.


Jessica’s sudden departure left a hole in fans’ and even the members’ hearts, and we can’t deny that she has been an integral part of the girl group since its formation back in 2007. She has since been busy with her luxury fashion brand BLANC & ECLARE. She’s also active as an artist. She held a concert in Taiwan last year, and released a Christmas single entitled “One More Christmas.” Last June, she, along with her sister Krystal from f(x) filmed their reality show Jung Sisters in the US. 

(Cover photo from: @515sunnyday)