FAVE 5: Sleek Hair Trend | Clozette

There may be a time when centre-parted hairstyles are considered geeky. But when it graced the runway, editorial spreads, and even the colourful world of Instagram, it became the hottest trend in town. And sure, side-parts are still cool and all, but nothing beats the transformation this sleek and clean hair trend brings to the table. Our Clozetters provide all the proof you need. 

Lovin' the lob

Girl in yellow dress

(Photo from: Paperkitties) 

Natural tresses

Girl in white longsleeved top




Got a holiday hangover?  Let’s get you to a good start this week with these exciting news that hit the headlines these past few days. From fashion and beauty brands’ sustainability efforts to a couture show paying tribute to a legendary designer— catch it all here.


Fendi will pay tribute to Karl Lagerfeld in their July show

The Italian luxury fashion house will be having a show in memory of their former creative director, Karl Lagerfeld, who passed this year. Set to take place on 4 July, the tribute show will feature reprisals of Lagerfeld’s past creations. The collection will be designed by Silvia Venturini Fendi and will be displayed in Rome after the show.

Discover the Black Foundation at HERA’s Our Black Secret Pop-Up

A black pop-up booth

To celebrate their first anniversary in Singapore, HERA will be having a pop-up in the heart of Orchard Road from 30 April to 5 May. Our Black Secret Pop-up will be an immersive experience where you can try their brand new HERA Black Foundation, among other bestsellers and learn makeup tips from Korean beauty experts.


Experience the fun of offline shopping at Soirée by Retail Lab

A poster invitation to Soirée by Retail Lab with leaf designs and event details

Sure, online shopping is such a convenient tech advancement, but with it, the excitement of actual shopping has gone. But worry not because Soirée by Retail Lab is bringing back the warm feeling of shopping for our beauty products. This 27 to 28 April, catch online brands offline at The Fifth at Rockwell. Have a relaxing weekend and physically browse through rows of home-grown clothing and beauty products.

Caring Skin launches sustainability efforts this April

In line with today’s Earth day, Singapore’s leading facial spa, Caring Skin, has announced their 365 Days of Sustainability Beauty initiative to make the world a greener place. In collaboration with One Tree Planted, the brand pledged to plant one native fruit tree in Rwanda for every bottle of product sold. Aside from that, until 31 May, you can grab  their exclusive tote bag with every minimum purchase of SGD100.


Adidas unveils 100% recyclable running shoes

Joining our list of environmentally friendly brands is Adidas as they announced the creation of FUTURECRAFT.LOOP, a 100% recyclable running shoe. Made of yarns and filaments or reclaimed and recycled marine plastic waste, the performance footwear, when worn out, can be returned to their store so it can be broken down and be reused to create a brand new pair of sneakers. The shoe is being rolled out in a beta program and will be released more widely in Spring 2021.

(Cover photo from: @fendi)



2019 has seen a surge in “clean beauty” products making their way into the market. Popular brands like Drunk Elephant, RMS Beauty, and Tata Harper are lauded for their high-performing offerings and streamlined ingredients list. Skincare and cosmetics retailers such as Sephora have even added a clean beauty subsection to their stores and websites in order to make the experience of shopping for similar products easier for customers. But what exactly is “clean beauty”? And what accounts for its sudden rise in popularity among consumers? Here, we breakdown the details of this year’s big beauty breakthrough.

So what is “clean beauty”?

With labels such as “organic”, “natural”, and similar terms being bandied about, the concept of clean beauty can be confusing. While there is yet to be a standardised definition for this movement, the simplest way to explain it would be products that are simple and are created without verified toxic ingredients. These include synthetic dyes and fragrances, sulfates, parabens, phthalates, formaldehyde, mineral oils, and other things which are known to trigger skin sensitivity.

In addition, they make use of proven natural ingredients to substitute artificial ones which might do the job but can be aggressive and can potentially harm the skin in the long run. Parabens, for instance, have been used as a preservative for many cosmetics but have been linked to breast cancer and reproductive health issues. The bottom line is to find what works for you and educate yourself on what to avoid by checking and researching the ingredients list.

What made it so popular?

The fact is that consumers today are making more informed choices regarding their purchases. Increased use of the internet has enabled us greater access to knowledge and resources regarding what goes on in the world at present. Social media has been pivotal in drawing attention to environmental concerns and ethical issues as well as calling for transparency in products and processes. Add to this the big wellness trend which puts a prime on detoxification and you’ve got people wanting to make healthier decisions not just for the world around them but for themselves as well. Clean beauty grants many that option.

What clean beauty brands would you recommend?

Now that you have an idea of what clean beauty is all about, here are some established and up-and-coming brands to keep track of.

Dr. Roebuck’s: This vegan Australian skincare brand focuses on scientifically backed actives, natural ingredients, and no fillers in their products. Their philosophy? Minimal ingredients, maximum results.

Drunk Elephant: This cult favourite US brand strips its products of the “suspicious six”, namely essential oils, drying alcohols, silicones, chemical screens, fragrance/dyes and SLS.

Indie Lee: Indie Lee’s motto is clear — grounded in nature and supported through science.

Kopari: Kopari’s star ingredient is the humble coconut, which packs in a load of benefits. In addition, their products are sulfate, paraben, phthalate, and cruelty-free.

Tata Harper: The authority on luxury natural skincare, Tata Harper’s line is 100% natural, non-toxic, and formulated without synthetic chemicals.

(Cover photo from: @indie_lee and @tataharperskincare)

Next, find out the difference between "natural" and "organic" products here.