A result of a coincidental meeting and shared passion for fashion, PINKSALT is a sustainable fashion brand in Singapore that offers modern swimwear and resort wear label that continues to make waves regionally. Both founders had to step out of their comfort zones to build the brand from scratch. Co-founder Belinda Lee went against the grain and pursued a career in fashion in her 40s. "I attended the Apparel Design and Product Development diploma course in Fashion at the Textile and Fashion Industry Training Centre (TaF.tc) and was excited at the prospect of producing my designs as a business," she shares. Meanwhile, co-founder Su May furthered her studies to eventually get a Diploma in Merchandising and Marketing. As business partners, they've become unbeatable.
PINKSALT founders Belinda Lee and Ng Su May
The brand's trademark of providing swimwear designs that are feminine, stylish and classy became a hit with modern fashionistas. And two years into their business, PINKSALT is moving towards becoming one of the promising sustainable fashion brands in Singapore. "After entering the industry and learning more about how the manufacturing process works, we realised how wasteful the fashion industry is and wanted to do something different starting with our new sustainable collection, which will be launched soon," Belinda shares.
PINKSALT Penn Tankini
What's in store for us? Belinda gives us a hint: "We are working on some interesting designs in cotton jersey material for our next capsule collection and plan to start an activewear line featuring our unique digital prints in interesting silhouettes."
We don't know about you but these sustainable fashion brands in Singapore definitely make us want to purchase with a little bit more mindfulness.
Find out more about TaF.tc's inaugural TencelTM Fashion Design Competition 2019 — a 5-day workshop held from March to July here.