After Prada's denouncement of fur, International Fur Federation Chief Executive Mark Oaten issued a statement saying that he's "surprised that a brand who care about sustainability are banning a natural product like fur" and that "Prada customers will only have plastic fur as an option, which is bad for the planet." In recent years, the debate on what type of fur is worse for the environment has been heating up. And with competing studies being presented, it looks like it won't be settled anytime soon. But maybe, we should entertain the idea of foregoing fur — in whatever form — altogether.
According to a report by Quartz, it's looking like the Alpaca fibre can be a good alternative. It's just as warm and durable, and it comes in a selection of colours. The best thing about it is that it's eco-friendly and cruelty-free. Alpacas are larger than goats and can produce more fibre. They can also maintain a steady population growth and because they live in a much less hostile environment, shaving off their furs won't result in mass death unlike the goat herds in the harsh Mongolian terrain.
Sure, going absolutely fur-free will deprive us of that traditional bold and luxurious aesthetic but a new era is here and we have to adapt. After all, if Prada goes fur-free for animal welfare then shouldn't we be also concerned with fishes, turtles and planktons that can potentially be harmed by synthetic faux fur?
We'll just have to wait and see how the Prada Group handles these new concerns and challenges. But with the progress that the fashion industry has made so far, we're hopeful for a positive outcome.
(Cover photo from: @prada)