It's all about earth tones
As mentioned previously, Mori Kei fashion is quite similar to the typical autumnal style. Therefore, keeping in mind colours that often pop up during this season is one way to achieve the perfect Mori Kei colour story. To be more specific, Choco listed "Bordeaux (burgundy), dark green, dark blue, and brown" as the ideal colour palette for Mori Kei style. But as the style evolved, many patrons started incorporating muted pastels into some of the looks' interpretations.
'Soft beauty' also plays into the style
Fashion and beauty often come hand-in-hand and it's the same with Mori Kei. But while how Lolita fashion banks on a doll-like appearance, Mori Kei is the complete opposite. It encourages subtle beauty looks that require little to no makeup, often complementing its fashion with just-bitten lips and softly flushed cheeks. As for hairstyles, natural-looking curls, wispy fringes, a low-hanging ponytail or a messy bun are some of its common options.