FitFlop Gets On-Trend With A/W15 Collection | Clozette

Who says comfort can’t be sexy? British ergonomic footwear label FitFlop is proving that form and function can coexist with their latest Autumn Winter 2015 Collection. Always at the forefront of technology and never one to be known to compromise comfort, FitFlop’s latest collection features a slimmer, sleeker and sexier SupercomFF midsole range – a refreshing take on style and comfort. 




Showcasing their new collection at the brand’s first pop-up store, located right in the middle of Singapore’s famous Orchard Road, get ready to see never-before-seen designs in modern metallic hues (think gold and silver) and chic, muted tones--perfect for the Autumn/Winter 2015 season.




This comfort wear brand has certainly come a long way. While seasoned travellers, fitness fiends and yogis embraced the brand’s feet-loving signature thicker Microwobbleboard midsole designs, the younger crowd was more in-tuned with the new slimmer, sleeker silhouettes.




With the brand’s stylish take on comfort and versatility, the younger, trendier crowd (i.e. you) can now rejoice and collectively add FitFlop on their sartorial list. 




The FitFlop Autumn/Winter 2015 collection is priced from SGD $89.90 to $229.90. 


The FitFlop pop-up store is located at Robinsons The Heeren Outdoor Pavilion in Singapore, and runs from now until Sunday, 23 August 2015.


Click here to see more from FitFlop

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Are you an aspiring blogger looking to make your mark on the digital influencer map? You’ve come to the right place. Last Saturday, over 60 bloggers were in for an eye-opening treat at the Kuala Lumpur workshop launch of Blogger Babes Asia conducted by Heidi Nazarudin, CEO & Co-Founder of US-based Blogger Babes.


Having left a comfortable and successful corporate life to pursue her passion for fashion seven years ago, Heidi encountered a few failed ventures along the way before launching TheAmbitionista.com in early 2013. Her persistence and accomplishments landed her the opportunity to work with brands and publications such as Vanity Fair, Saks 5th Avenue, Giorgio Armani Beauty and Max Mara.




She founded Blogger Babes at her Santa Monica home with a simple goal in mind: to form a casual bloggers community to build camaraderie and share experiences. Blogger Babes became an overnight hit. Today, the community boasts more than 5,000 blogger members. 



With her eyes set on Asia, Heidi Nazarudin is back in her home base – Malaysia – to kick-start the launch of Blogger Babes Asia. A collaboration between Clozette and Blogger Babes, Blogger Babes Asia is set to not only bring together a community of like-minded female bloggers in the region, but to also provide a platform to groom and expand blogging horizons and know-how's. Without a doubt, this is an initiative you wouldn't want to miss!



During the workshop, Heidi brought with her a wealth of personal experience and knowledge on building a blogging empire, sharing remarkable insights and answering one of the most asked questions from bloggers--Why does a blog fail?


The answer: You’re not spending enough time on branding and content development.


According to Heidi, 20 percent of her time is used to craft compelling editorial content, while 80 percent is spent on maintaining her social media platforms. On this note, Heidi highlighted the importance of staying instant and relevant in the digital world.




Other than that, she spoke about the significance of developing a consistent brand identity and revealed tips on how to increase social media followers. Attendees were also given the opportunity to ask questions and gain insights on crafting and maintaining a quality blog – the very key essence to a successful blogging career.



After such a compelling workshop, the Blogger Babes Asia Launch didn't just end there. Since a blogger is never fully functional without professional make-up and a photo op, a make-up booth was specially set up by Lancome, while Wedding.com.my established the stage with a photo booth printer.




After an afternoon of workshop and mingling fun, the event concluded with a lucky draw thanks to our sponsors from Lancome, Blackmores and Melvita





That’s not all! Attendees also went home with goodie bags filled with an exciting mix of beauty products, fashion accessories, and vouchers. Special thanks to our sponsors: Lancome Malaysia, Blackmores, Melvita, Wedding.com.my, Zalora Malaysia, XIXILI, Nivea and Melinda Looi.







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(cover photo from tinadvincula)


Travelling is one of the best things you can do for yourself; and whenever you plan a trip, don't forget to include shopping time! Shopping for things from your travel destination is also one way of collecting memories (aside from taking lots of photos). It's also a great way to get to know the culture. However, you don't want to commit that big mistake of buying something that is already available in your own country.


So here's a short shopping guide on what to look for during your travels!


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Snacks



(photo from DanaDecena)


Eating local food is a must, and so is buying local snacks. There are different and sometimes weird but delicious versions of chocolate, biscuits, and chips in different places and it's best to try them out to get a taste of what the locals like. Plus, these are good to bring along whenever you're walking around and you suddenly feel hungry! You can buy these at local grocery and convenience stores.

Makeup



(photo from beautifulbuns)


Here's the truth: there are hundreds of makeup brands you haven't heard of (yet) because they're not available in your country. Countries considered as makeup havens such as Korea, Japan, US, and UK carry a wide range of both local and international brands. Plus, you can also check out their special promos and shop your heart out!  



Something From Local Stores and Brands



(photo from lystraaaa)


Local shops is a way for you to go beyond the usual shopping mall destinations. Give local shops and stores a try so you can learn and familiarize yourself with local life: like what their style is, the things they love to read, and their overall aesthetic. Our suggestions would be a local bookstore filled with the country's old and new literature, art shops for small trinkets, stores of local fashion brands, and other quirky shops. 


Airport Items



(photo from hannatantoco)


The airport is the best place to shop for souvenir items, especially if you're trying to kill a few hours before boarding time. It's a bit cheesy but those "I heart ___" shirts, mugs, key chains and such is a no-fail way to remember your trip. You can also snag items at a cheaper price because they're duty free inside the airport. 



Bazaar Finds



(photo from cristinadecena)


If you happen to come across a bazaar then don't be afraid to let yourself in and revel in the wide spectrum of things you can buy that are locally made. Night markets are also a good place to go to if you're saving a few bucks. Everything is cheap and you can even get them at a bargained price if you're buying a lot! 


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