Launching a new brand signature is no easy feat; but Natalie Bader, the Brand President of Clarins, is the perfect woman to take the lead for such an endeavour. From the way she speaks about the brand’s new change in direction, to her involvement in developing new ways for Clarins to communicate to their customers—you can definitely see her passion, determination, and love for Clarins and its customers.
During Clarins’ Singapore launch, we got to chat with Natalie herself and got the exclusive details on their new campaign’s direction that’s focused on bringing authentic beauty to the market, what her dream product to create would be, and many more!
Can you tell us more about the new campaign Clarins is launching?
“…the signature of the brand [is] “It’s All About You”… And it’s interesting because it’s not only a message for the customer, but it is also an internal message for all the people working in Clarins… to remind them that the most important [thing] in Clarins is the customer.”