fashion . News & Events

We Watched Traffic Stop For The Great Singapore Sale

Your fave shopping season begins!

Our favourite shopping season of the year — the Great Singapore Sale, now under the new avatar GSS: Experience Singapore (GSS:ES) — kicked off last Friday, 21 June 2019, with the Orchard Road Fashion Scramble — a high-energy fashion show that literally stopped traffic as 300 models and dancers took over the streets and strutted their stuff over the course of nine 50-second sets at the intersection between The Heeren, Mandarin Gallery, and Design Orchard.

Curated by the Singapore Retail Association (SRA) and the Textile and Fashion Federation (TaFF), the show featured 38 international and homegrown labels including David’s Daughter, Depression, Fatimah Mohsin, Maison Kitsune, Paul & Joe Sister, See by Chloe, Suncoo, Shouten, Triologie, and more.

Students from LASALLE College of the Arts, Nanyang Academy of Fine Arts, Raffles Design Institute, and Temasek Polytechnic also presented their very own creations — an eclectic display brought together by Singapore’s very own emerging talent.

In case you weren’t there to witness this one-of-a-kind experience in person, here are some highlights from the Orchard Road Fashion Scramble:

Great Singapore Sale TAFF Fashion Scramble opens with a flash mob performing at the middle of the intersection

Dancers opening the show with a flash mob.

Models walking along the intersection lines

Models in a fashion show wearing colourful clothes

Models entering the intersection runway

Models making their entrance

Models holding pickets bearing the name of various designers

A model wearing a bridal gown holding up a picket that bears the name of designer Fatimah Mohsin

Local showcases featuring homegrown labels & independent retailers including Dotted Line, Manifesto, Shouten, Supplies & Co, Utopia, as well as bridal designer Fatimah Mohsin.

Models wearing monochromatic designs by students

Models sporting designs by students of Temasek Polytechnic, waiting to walk the runway.

Models standing along intersection lines wearing designs by students

Creations by the students of the Nanyang Academy of Fine Arts

Models standing on the front steps of Design Orchard

Models in position on the front steps of Design Orchard after the fashion show.

For more information on GSS: Experience Singapore-related activities, check out