Everyone will agree that drugstores are a haven of product discoveries with the most affordable price points and Guardian Beauty has plenty to offer in that regard. Their latest offerings are competitively global and now you too can take a mini tour around the world with these products in your cart. Here are the brands featured in their launch as well as the countries they came from.
If you’ve ever had problems with eczema (or are dealing with it currently), the Land Down Under’s derma365 range has finally landed in-store. Free from colourants, fragrance, parabens, and mineral oil, derma365’s products are suitable for sensitive skin types. Another gem from Australia is Swisse. Not to be confused by the French-speaking nation, Swisse’s superfood-laden multivitamins and supplements promote healthy, beautiful hair and skin from the inside out.
Natural skincare enthusiasts will rejoice at UK brand, Barry M, finding its way to their local Guardian branch. With a 96% vegan range, it’s free from any animal-derived ingredients making your beauty choice an ethical one, too. Another natural newcomer is Botaneco Garden’s hair care range which contains 100% eco-certified oils and is free from parabens, silicon, soap, colorants, lanolin and DEA-related ingredients.
Fans of French drugstore beauty will be pleased to find that pharmacie favourites, La Roche-Posay and Vichy are now within reach. La Roche-Posay is a leading brand in dermatologically-tested skincare and its highly-effective but gentle formulation will be a hit among the skincare-savvy set. Vichy, on the other hand, features thermal spa water in its formulations from the its namesake town in Vichy, France, and is a trusted brand for anti-ageing skincare.
Detox routines are essential to modern life and Kinohimitsu’s products offer a natural way to get those toxins out of your system. Kinohimitsu’s drinks are safely made with nature-based extracts to promote healthy bodily function. Japanese skincare favourite, Kose, also dropped three new face masks under Kose Cosmeport. The masks are infused with spring water and amino acids and are made according to the process of washi which is used to create traditional Japanese paper.
Another new Japanese brand is Saborino which is geared towards those looking for an efficient and effective skincare routine. Their multi-tasking morning mask cleanses, moisturises, and primes in as little as 60 seconds and is packed with botanical fruit blends. Trichoderm Black Series is the new answer to hair loss concerns with treatment shampoos that stimulate hair growth and regeneration.
CandyLab offers a good entry point into the world of K-Beauty and makeup with its playful and versatile cosmetic products. Those concerned with sun protection will be glad to know that Cell Fusion C, combines mild medical skincare and sun protection factor to restore damaged skin and facilitate skin recovery post treatment. Dr. Groot’s hair products target problematic hair and scalps with their different treatment shampoos and conditioners.
I’m provides easy and highly-wearable makeup options for day-to-day wear while INGA (Inspired by Growing Artist) offers trendy, high-performing cosmetics for those wanting a flawless look. Papa Recipe believes in combining the best of what nature and dedicated research have to offer in its products and their “skin recipes” are formulated with only the best ingredients while Ryo is another go-to brand for haircare specialising in treating damaged roots and reviving the scalp.
Taiwan Taiwan’s KinGirls Face Masks brings healthy nourishment to the skin with its non-toxic formulation. Made without preservatives, fragrance, colourants, mineral oil, steroids and fluorescent agents, you can relax knowing your skin will get all the good stuff and none of the bad ones.
Drugstore makeup favourite, Maybelline added new colours to its line of lipsticks with 888 Thriller Nude in their Colour Sensational State Your Colour lineup and Noir Red in their Colour Sensational Powder Matte Lipstick range. They’ve also added their new Hypertight Eyeliner, the first of its kind with a liquid formulation and angled brush. Finally, TRESemme leads the pack in keratin-based haircare with its new Keratin Smooth Shampoo and Conditioner, and Detox and Nourish Shampoo and Conditioner pairs.