beauty . News & Events

Beauty From The Seoul: New K-Beauty Brands At Guardian

All things K-beauty

Guardian Health & Beauty, Singapore's leading retailer in health and beauty, recently launched 14 new and exclusive Korean brands in their stores. This is the very first time that Guardian has launched more than 10 Korean brands in its stores within the span of a month. These additions have also doubled the number of Korean brands in Guardian.

Guardian's Beauty from the Seoul Event

Neon signages at the Guardian Beauty from the Seoul event.

We were invited to be one of the first to test out their new additions during their Beauty from the Seoul event last week and we’re excited to share what we found.

The new skincare tool of your dreams

Guardian Beauty From the Seoul Event - Wiggle Wiggle Sonic Silicon Face Cleanser

If you like switching things up with your skincare routine, you would definitely fall for the Wiggle Wiggle Sonic Silicon Face cleanser. Priced at SGD54.90/~USD 39.83, this is the perfect dupe for the cult favourite FOREO. It’s made of skin-friendly silicone that gently cleanses your skin of impurities while also giving you a gentle facial massage to improve circulation. It’s our favourite discovery during the event because who doesn’t love a good dupe?

Lipstick and makeup haven

Guardian Beauty From the Seoul - Bibia Lipsticks

The display of Bbia lipsticks at the event.

With the inclusion of IG-worthy and popular brands like Rom&nd and Bbia, makeup lovers have a wealth of options to choose from. Most of the products were in trendy colours such as peach, orange, and red that are highly popular in South Korea. While there were some new complexion products, it was the lipsticks we sampled that caught our attention. All were highly pigmented and creamy, which made them easy to blend out for a gradient lip.

Skincare supply for life

Guardian Beauty From the Seoul Event - Skincare

The Frudia My Orchard hand creams display at the event.

We all know that K-beauty is heavily reliant on skincare, so ace your base with the new additions to the Guardian skincare aisles. The newcomers include By Wishtrend, Dear Klairs, Whal Myung, Frudia and Suntique which will nourish and moisturise your entire body with their wide range of products.

The secret to luscious locks

Guardian Beauty From the Seoul Event - Hair Care Products

The hair is the crowning glory, so it’s always good to use the right hair care products. Yungo hair products are made with natural ingredients that deeply hydrate and strengthen your roots, leaving you with strong and shiny strands that will make everyone green with envy.

All items are now available exclusively in Guardian stores and their website. Other K-beauty brands also available in Guardian are Banobagi, CNP Laboratory, Huxley, EG Lips, and I'm Meme.