Over the weekend, Gucci launched what they call an 'experimental' campaign in line with the relaunch of their beauty line. The makeup range stars more than 50 lipstick shades in three categories — namely Rouge à Lèvres Satin, Rouge à Lèvres Voile, and Baume à Lèvres — with punk artist Dani Miller as the face of the campaign. While many were beyond excited for this release, others were astounded at the campaign's choice of aesthetic.
Netizens were quick to share their opinions on the series of images Gucci used on both their website and social media platforms, one of which featuring a gap-toothed model. As expressed by Gucci's creative director Alessandro Michele in an interview, the main goal of this campaign is to "create a humanised point of view, however strange," showing imperfections as a part of what should be celebrated as beautiful. But the message seemed to have been lost to some, with comments that they initially thought Gucci has been hacked, trolled, or meme-d because of how 'horrendous' the image was.
On the flip side, others came to the defence of the campaign, claiming that people who are against it are the very reason why we are moving so slowly towards a totally inclusive industry. Some are even quoting the campaign's face, Dani Miller, saying that the campaign proudly suggests that now women can leave their makeup insecurities and simply "wear any colour with whatever features you have and just have a blast with it."