beauty . News & Events

Filipina Celebrity Heart Evangelista To Release L'Oréal Lipstick Collection

Here are the deets on this hot release

These days, Love Marie — also known by her stage name Heart Evangelista — is on a roll. From becoming a successful social media influencer to taking on the role of creative director at local clothing brand Kamiseta, this actress-socialite dubbed as a real "Crazy Rich Asian" has proved time and again that's she's more than just a pretty face. Her latest achievement? Being the first Filipina artist to collaborate with global beauty brand L'Oréal. 

If you've been following Heart Evangelista on Instagram, you would know that she is quite an artist. She was even recognized internationally for hand-painting designer bags like those from Hermes and Prada to creatively camouflage any damages or discolouration on the pieces. But aside from that, the actress also releases her very own artworks. A painting from her most recent collection (pictured above) was chosen by L'Oréal and Heart Evangelista herself to be featured in the packaging of the anticipated L’Oréal x Love Marie Color Riche Mattes collection.

In an interview with Preview Magazine, Heart Evangelista shares that this particular piece is the best choice because the five women in the painting could correspond to the five shades that will be released under her lipstick collection with L'Oréal. However, we won't really get a full mini recreation of the painting in our lipsticks. Instead, the artwork will be printed on paper and wrapped on the lipstick's case to serve as the design. 

She also mentioned that the shades will veer toward the classic side. Could this mean that we're getting nudes and reds? Judging on the lip colours she always wears, it's a huge probability! Because of the previous successful collaborations by the actress with other popular brands, we're expecting some really great bullets from this lipstick collection. Recently, she partnered with Sequoia Paris and the products launched were nothing but beautiful.


Already excited for the release of her collab with  L'Oréal? Mark your calendars as the L’Oréal x Love Marie Color Riche Mattes will drop on 10 June on Lazada and at various L'Oréal counters in next weeks after the initial launch. There's still no definite word if the lipsticks will be available outside the Philippines but let's keep our eyes peeled. Stay tuned!

(Cover photo from: @iamhearte)