By now, you must have heard about ASOS coming down to Singapore for our Clozette Style Party. So in anticipation of the London brand's first runway show in Asia where they'll be showcasing their Spring/Summer 2016 Collection, we're giving you a behind-the-scenes peek into what it takes to create wearable London fashion lauded by fashionistas all over the world.
As a brand known for it's unique streetwear edge that dares to be bold in both its design and styling possibilities, ASOS has definitely been a mainstay favourite amongst the 20-something, somehow always constantly in tune to the in-and-outs of youth culture, trends, and fashion. The woman behind all that? Womenswear Design Director for ASOS, Vanessa Spence. A graduate of the London College Of Fashion, Vanessa has embarked on a fashion career that has spanned 16 years, with a wide breadth of influences ranging from art, music, and film.
So during the press preview of ASOS S/S 2016 in Shanghai, we got Vanessa chatting about her fashion inspiration, the story behind ASOS Spring/Summer 2016 collection, a peek into the ASOS Bridal Collection, and her styling tips on how rock the unique style of ASOS.
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The fashion scene is constantly evolving, can you share some of your thoughts about how far fashion has come.
You know, 10 years ago it was all about what a magazine told you to wear and how you had to wear. And now you've got online sites and bloggers and everything is just so much faster. So I think it's quite nice then that it's really about people's individual style and what they want to wear rather than being dictated what to wear.
The ASOS style is quite unique. When you and your team design for specific collections, do you design with a specific girl in mind?
The core customer of ASOS is the 20-something. So whenever we're designing, we always think of whether a 20-something would wear the designs. That's our main focus. We don't really have a certain type of girl because obviously within that 20-something, there's loads of different types of girls.
The team also travels a lot, so whether it be for development trips or inspiration trips or even just people's personal travels, everybody is always across the globe looking at lots of different influences. So we come to Shanghai, Beijing, Hong Kong--and i've just got back from Korea as well--we are always looking at street style and it's just about gathering all those influences into one big melting pot.
I think that is the beauty of ASOS. I don't think you'd ever look at it and just think "Oh, that's just for a certain type of girl," I think you can see that anyone would find a piece they like in our collection.What do you think makes an item uniquely ASOS?
Now, let's talk about the collection. What's the inspiration behind the S/S 2016 collection?