So if you want to get involved in spreading the word about breast cancer, here are easy but definitely impactful ways to get involved this Breast Cancer Awareness Month.
Whatever your opinion is about social media, we can't help but deny that it serves a significant role in our modern lives. And one way to raise curiosity and awareness for breast cancer from the comfort of your home is by joining this initiative from Estee Lauder, in partnership with the National Cancer Society of Malaysia. It'll take less than 2 minutes to show your support by changing your profile picture on Facebook with their pink ribbon filter. You can also donate* any amount you can spare to support breast cancer projects in Malaysia by visiting bcacampaign.com.my.
Brands also take on the lead on breast cancer campaigns in Singapore. Estee Lauder teams up once again with the Breast Cancer Foundation (BCF) for a series of events, in the hopes of encouraging the SG community to take action against this deadly disease. Watch as they illuminate ION Orchard with pink LED lights as a sign of awareness or join this year's bigger and grander Pink Ribbon Walk along with Singapore's social influencers. Plus, you can also level up your beauty routine as you support the cause by checking out Estee Lauder's beauty brands Clinique, Origins, Bobbi Brown, Lab Series, and La Mer as they raise funds for the Breast Cancer Research Foundation® (BCRF). You can take part in this global movement by using #BCAStrength on your social media platforms.
Fashion also has their share in raising awareness for this cause as Pazzion, also in partnership with BCF, release a pair of limited edition ballerina flats called Pink For Hope. Made of fine leather and completed with pink crystal embellishments, the pair depicts the shower of love and hope that the brand wants to give to all their beneficiaries. For each Pink For Hope pair sold, 30% of its net proceeds will be donated to BCF. You can get your Pazzion Pink For Hope pair here.