They say there’s a time for everything. It’s only a matter of choosing which ones we put on top of the list. This October, we implore you to give time to yourself and other women. The month has, for years, been attributed to spreading awareness about breast cancer. But this year, The Estée Lauder Companies want not only to share the knowledge about the disease but also to finally make this declaration: it’s time to end breast cancer.
We spend our time primping ourselves as a means of self-care, and rightfully so. But wouldn’t it feel even better if you know that you’ve helped a cause while caring for yourself? Be in solidarity with women who are fighting a serious battle with each application of these iconic beauty products — part of the profits will be donated to the Breast Cancer Research Foundation.