beauty . News & Events

Here's Why This Laneige Video Went Viral

From K-drama references to empowering girls

While scrolling through our social media feed, we stumbled upon a viral video from Laneige's Facebook page that made us stop to check it out. It was a short film conceptualised and produced by Singaporean influencers Jemimah Wei and Trishna Goklani. With the number of views and comments posted within a day, our interest was piqued. We had to watch and find out what the five-minute video is about.

Less than a minute in and needless to say, we were hooked. Besides the K-drama vibes, the video crafted out a fun and sweet story of a Korean guy with a crush on lead girl, Trishna. The video also creatively showcased the diverse range in shades from Laneige's iconic BB Cushion. Not only does this address the lack of deeper and warmer shades in makeup — especially in Asian countries — it also shares an empowering message of beauty, diversity, and identity in Singapore. 

If you haven't seen Laneige's My BB Love video yet, go ahead and check it out, and maybe start your own passion project on supporting your own girl friends! 

(Cover photo from: @jemmawei)