Here's Why This Laneige Video Went Viral | Clozette

While scrolling through our social media feed, we stumbled upon a viral video from Laneige's Facebook page that made us stop to check it out. It was a short film conceptualised and produced by Singaporean influencers Jemimah Wei and Trishna Goklani. With the number of views and comments posted within a day, our interest was piqued. We had to watch and find out what the five-minute video is about.

Less than a minute in and needless to say, we were hooked. Besides the K-drama vibes, the video crafted out a fun and sweet story of a Korean guy with a crush on lead girl, Trishna. The video also creatively showcased the diverse range in shades from Laneige's iconic BB Cushion. Not only does this address the lack of deeper and warmer shades in makeup — especially in Asian countries — it also shares an empowering message of beauty, diversity, and identity in Singapore. 

If you haven't seen Laneige's My BB Love video yet, go ahead and check it out, and maybe start your own passion project on supporting your own girl friends! 

(Cover photo from: @jemmawei)


Friday, we’re in love… with fashion, beauty, and life. We’re sure you are, too. With that, we’re certain you’ll love learning about these interesting news bits.

VS goes to China

The Victoria’s Secret Fashion Show is heading to Shanghai. The much-awaited lingerie fashion show will be broadcast live from China’s biggest city on 28 November.

PUMA x Sophia Webster

PUMA and Sophia Webster have teamed up to create a shoe collection. Check out one of the styles, bearing Webster’s signature butterflies, above.

Mamonde at Sephora

You can now buy your favourite Mamonde products at Sephora Singapore. But that’s not the only thing to watch out for; they’re also releasing a new toner you’ll definitely want to add to your collection. The Aqua Peel Toner is perfect for removing dead skin cells to reveal glowing skin. Head to your favourite Sephora branch now.


There’s a new lip product to go gaga over. Benefit Cosmetics has just released Punchpop, vibrant lip colours that have sensational shine.

(Cover photo from: @victoriassecret)

Check out the midweek treats we found here.