How To: From Fashion Blogging To Full-Time Career | Clozette

The surge of the Internet in the past two decades has created numerous possibilities that we never knew could happen. And this includes creating new jobs that are relatively recent and unique to this technologically advanced age. One of those new career paths is blogging. Looking back to 10 years ago, blogging was uncommon and maybe even unheard of by the average person. But now, it's a booming industry that has proven to be very financially rewarding. Fashion blogging, in particular, is a very popular niche. The industry now has renowned fashion bloggers with massive following, giving them something similar to celebrity status.


Part of why we are interested in fashion bloggers is their ability to earn money from doing what they love. Well, the good news is, you can do it, too. So read on as we and Clozetters Cassadra Tan, May Guerrero and Tesle Telan share our tips on how to do fashion blogging full-time. 


Produce Quality Content


(Photo from: cforcassan)


You've probably heard this many times but it's true — you have to produce great content. If you want to be a full-time blogger, then you have to be really good at what you do. Fashion bloggers make it look like it's easy to create quality content but it's not.


Take it from Clozette Ambassador Cassandra, who says, "People follow you because what you create benefits them, so the amount of effort that you put into your blog posts, photo and videos can always be seen. Care about the content that you make and be ready to make an effort to go location scouting, gathering all the right information, and sourcing props among other things." 


Meanwhile, Star Clozetter May Guerrero emphasizes the importance of capturing good photos, saying, "Learn how to take quality pictures. Capture unique and original photos to make your blog look professional." This means that you have to invest in a decent camera, learn about lightning techniques, know your most flattering angle and learn some basic editing skills.


Above everything else, coming up with good ideas is the most essential part of blogging. Give twists to the usual fashion content. As an example, instead of the usual latest trends post, how about giving the trends of past decades a modern twist? Just play around with ideas and see what will be interesting for your audience.


Know Your Worth


(Photo from: tesletelandotcom)


To know your worth, first you must learn the business. This means being familiar with social media metrics and ways to monetize your blog.


Tesle shares, "There will be many brands and clients all over the world who will tap you as a blogger or influencer. It is important to know your worth and your blog's worth to avoid selling your content short."


With that, here are a few basic ways you can monetize your blog: banner advertising, sponsored blog posts and affiliate marketing. Banner advertising is when brands pay for space on your blog where they can put their advertisements. The fee will depend on your blog's metrics and the size of the space. Sponsored blog posts can come in the form of product reviews, event coverage and so on. Finally, affiliate marketing is when you feature products with links to the brand's website. Every time a reader buys via your link, you can get a commission. 


Social Media Savvy


(Photo from: ninasinganon)


Now let's move on to the social media basics. When brands scout for bloggers that they can work with, they usually look at the blogger's social media following, too.  For social media you have to keep an eye on these metrics: follower growth rate, impressions, reach, engagement rate and post engagement rate.


Follower growth rate determines how steady your influence growth is. The best way to monitor this is doing it each month. Compute this by getting the difference of your current following and the past month's following, then divide by itself, afterwards multiply the number by 100. Impressions is the number of times that your post appeared on your followers' feed. Reach is the number of people who saw your post. Engagement rate and post engagement rate help determine your content's performance. When your reach and impressions are high but your engagement is low, it can mean that your content is not relevant nor interesting to your followers.


Often, you can create a 'package' for brands, consisting of blog and social media exposure. And by knowing your worth, you can ask for the right price.




Be Unique, Be Yourself


(Photo from: Mgrazielle)


Be yourself — this lesson taught to us when we were young still applies to our lives as adults. This is especially valuable if you're going to venture into fashion blogging. Fashion bloggers play by the same trends and curate with latest fashion news in mind, so what will set you apart? Personality.


Let your unique taste reflect on your style. As May says, "Be confident. Set yourself apart by coming up with your own inspired ways to stand out. You have to think of what makes you different from others then focus on that."


Even Cassandra shares that followers can always see through if you're not genuine in what you do, adding, "Just be who you are! Your followers follow you because of your unique personality. And trust me, they can always tell when you're faking it." 


Finally, Tesle reminds us to be humble no matter what. "Nobody likes to work with arrogant people so always make sure that no matter how far you've come, you still have both of your feet on the ground," she says.


(Cover photo from: JacelynPhang)




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Welcome to a new week! Some of you may already be on your toes with lots of work to do, while others may still be revelling in the few remnants of a happy weekend. Either way, there are so many fun things coming your way. Let's start off with the exciting happenings in the worlds of fashion and beauty.


What controversy?



Kendall and Kylie Jenner were recently in hot water for a collection they released via their Kendall+Kylie line. The sisters appear to be not fazed by the controversy as they recently launched an exclusive collection of swimsuits in collaboration with Revolve.


For your v


Just when you thought you've already seen it all, a product that will make your jaw drop enters the market. While we're huge advocates of caring for yourself — all parts of it — we can say that we were a bit surprised and intrigued upon learning that there are now beauty creams, serums exfoliators and freshening sheets for... down there.

Just like your fingers



Remember the sili-sponge? Its life may have been short but it has definitely spawned many other forms. The latest one is the "gel cushion." Created by Smashbox Cosmetics, this applicator has shallow ridges that mimic a fingerprint. It's said to be perfect for those who are fans of the makeup finish applied with fingers (just minus the part where you actually use your fingers).


JW and U


JW Anderson and Uniqlo's collaboration is coming soon. You can snag the pieces when it launches on 22 September in Singapore.


(Cover photo from: @kendallandkylie)



Want more? Read up on what happened last week here.

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We all know that the best gift for your friends is friendship itself. But it doesn't hurt to give them something tangible once in a while. Of course, even though our group of best friends shares a lot of similarities with each other, each friend of ours is unique in their own way. So here's a gift guide for every type of friend to help you pick the best one for each of your besties.


The Posh, Fashionista Friend



You have her to thank for being updated on the latest trends and upcoming collections from fashion brands. But you appreciate her most when she helps you decide what to wear for events and tricky situations. You know you're best friends with someone when you can openly critique each other's style. Give a gift that will appeal to her love for anything glam, like Pandora's Moments Fabric Cord Bracelets, which you can embellish with dainty charms. Our favourite pick is the Hearts Of Friendship charm, which can be split, shared and worn by two friends on their respective bracelets. Listen to what Pandora says and "Do celebrate friendships."

The Beauty Addict Friend




A true friend never lets you sleep with makeup on. She's the one who always makes sure that you don't sabotage your skin, and helps you pick the right moisturiser and cleanser for your skin. Even though she seems to have all the beauty products in the world ('cause you don't know anyone else with 10 compact cushions and a drawer full of lippies), she'll always appreciate new skincare and makeup releases. How about giving her Laneige's Mini Pore Line? It's perfect for targeting clogged pores and trouble spots which can be common for ladies who live in the tropics.


The One With An Old Soul




During times of trouble, her nugget of wisdom and encouraging words always cheer you up. Even though you're the same age, you consider her as one of your mentors. One look at her and anyone would know that she is wise beyond her years as it is reflected in her classy choices. Give her something that will match her refined taste like Daniel Wellington's Classic Petite wrist watch. 


The Achiever




It's always nice to have someone who inspires you to be better. Back when you were in school together, she's the one whom you'd call whenever you missed something or if you're having a hard time understanding a lesson. And now, as a young professional, you still consult her with adulting things like career decisions, apartment viewing and even financial matters. Even though she's busy, she always makes time for you. For busy bees like her, a simple yet stylish outfit is a good choice for a gift. Give her a versatile and practical piece from COS Pockets Collection, perfect for her on-the-go lifestyle.




The Adventure-Seeking Friend




You admire her for her free spirit and daring ways. Among your squad, she's the one who knows the best spots for hanging out. When travelling, she'll often surprise you with her street smarts, which come in handy when you're navigating a foreign land. For your friend who often wanders from place to place, a pair of fashionable and durable boots is a must. Give her a new one from Loewe's latest Fall-Winter collection — she'll surely love it!


(Cover photo from: lexiepuzon)




Check out these travel spots that your squad should definitely visit.

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