beauty . Makeup

How To Get Your Favourite E-Commerce Models' Beauty Looks

Basic but beautiful

When browsing through our favourite fashion e-commerce sites, it's inevitable that something will catch our eye. And we're not just talking about the fabulous clothes. Sometimes, it's the model's beauty looks that make us do a double-take. Unlike the grand runway makeup trends — make no mistake we love them, too! — these ladies wear a much more achievable look that's fit for everyday life. In other words, they're way more practical than overdrawn eyeliners or lids sprinkled with glitters. Plus, they're also easy enough to copy. Here's how to do it.

Look 1: No-makeup makeup from POMELO

Woman wearing a yellow floral blouse, a blush palette, a tin tint balm, and a highlighting stick

Front bow tie floral blouse (, SGD44/~USD32.21; Mamonde Flower Pop Blusher in No.2 Rosy, SGD24/~USD17.54; LANEIGE Tin Tint Lip Balm, SGD26/~USD19; Hourglass Vanish Flash Highlighting Stick in Champagne Flash, SGD66/~USD48.23

We all love that subtle uplifting aura that a well done no-makeup makeup look gives. The key to mastering this classic beauty trend is to work with only a few products. For the eyes, use only two to four shades. Apply shimmer eyeshadow on your lid to highlight your lids then choose a darker shadow for the crease to define your eyes. Next, pick a lip tint or a tinted balm for a hint of colour on your lips. Finally, finish the look with a swipe of glowy highlighter, preferably one with a creamy texture for a dewy effect. 

Look 2: Minimal sultry makeup from Society A

Woman wearing a pink glitter top, brown skirt, and red net stockings; a double-ended eyebrow pencil with a spoolie, a blush palette, and a lipstick

Angie Ann Pink glitter top (, SGD159/~USD116.20; Sulwhasoo Eyebrow Perfector, SGD26/~USD19; Make Up For Ever Artist Lip Blush in Blooming Red, MYR93; Lunasol Coloring Sheer Cheeks in Light pink, SGD39/~USD28.50

There's a way to create a bold, sultry look without going over the top. To create this, you have to make your lips the main focus and keep the blush and eyeshadow minimal. Pick a bright colour for your lips like cherry red or vibrant orange. Make sure to keep your brows defined to achieve that nice, polished look.

Look 3: Warm-toned look from ZALORA

A woman wearing a chiffon off-shoulder blouse; an eyeliner, a bottle of lipstain, and an eyeshadow paleyye

LYCKA Chiffon Boat Neck Off Shoulder Short Sleeve Blouse (, SGD48.90/~USD35.74; 3INA Matte Eyeliner, SGD23/~USD16.81, Clarins Water Lip Stain in Orange Water, SGD36/~USD26.31; Urban Decay Naked Petite Heat, SGD48/~USD35.08

Get that fresh coral makeup look by exploring different warm-toned products. For the eyes, play three shades and put on the deepest orange or brick shade on the outer v and lower lashline. Add a cat-eye or a classic eyeliner to draw attention to your eyeshadow look. As for the lips, opt for a lightweight lip stain or tint to retain that youthful vibe.

Look 4: Soft beige makeup from POMELO

A woman wearinf a blue and red striped shirt; A bronzer, a blush, a lipstick, and a double-ended foundation and highlighter

ASOS DESIGN Petite 90s crop top in retro stripe with lettuce edges (; Chantecaille Sirena Bronzer, SGD131/~USD96.05; NARS x Erdem blush in Loves Me Not, Price unavailable; Etude House Matte Chic Lip Lacquer in Peach Beige, SGD19.90/~USD14.59; BY TERRY Nude-Expert Duo Stick, SGD78/~USD56.97

This chic, soft makeup look concentrates on two things: great base and highlight. First, pick a foundation that will give you medium to full coverage and camouflage imperfections. If necessary, use concealer to cover up blemishes and red spots. Next, take a two-toned bronzer and swipe some colour lightly on your cheekbones (do that fish face if you want) and on your temples. After setting the bronzer, don't forget to add blush on your cheekbones. For eyes, take the same bronzer and apply the darker shade all over your lids and crease, then the lighter shade on your brow bone. Finish the look with a peachy-beige matte lipstick. You can also add some faux freckles if you want to make it more interesting.

Look 5: Bare and bold from Nasty Gal

A woman wearing makeup; A liquid eyeliner stick, a bronze glow stick, and a lipstick in a red case

Hexagon With the Wind Hoop Earrings (, USD4; Fenty Beauty Flyliner Longwear liquid eyeliner, SGD30/~USD22; Dolce & Gabbana Italian Zest Healthy Glow Stick in Bronze, SGD55/~USD40.33; Clarins Joli Rouge Velvet Lipstick in Grenadine, SGD40/~USD29.33

Want to sport a throwback beauty trend? Try this bold look that's reminiscent of the glamorous 1960s. Although it looks elaborate, this makeup style is actually very achievable. To recreate that thick, cat eye you'll need a long-wearing, water-resistant eyeliner with a gel-like consistency to avoid fading or makeup transfer. Apply eyeliner on your upper lashline, then draw a parallel arched line on your lid. Fill the gap between the lines carefully. Next, apply a cream stick bronzer-highlighter on your cheekbones. For lips, pucker up with a deep MLBB shade. 

(Cover photo from:

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