How To Look As Effortlessly Cool As Rihanna | Clozette

(Cover photo from: @badgalriri)


Whether you like her or not, there's no denying that Rihanna is a force to be reckoned with. Selling over millions of copies of her albums worldwide, the Barbadian singer has already become a household name. Aside from her musicianship, however, the singer has also made a mark in philanthropy. The singer was recently named Harvard University's Humanitarian of the Year.


There's no stopping Rihanna in excelling in anything she ventures into. The singer has already launched her clothing line in collaboration with Puma, and her long-awaited beauty line called Fenty Beauty is also in the works.


She's a busy girl, but she always looks effortlessly cool. How does she do it? Here are few pointers we took note of from her looks.


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Own that colour




It doesn't matter if you're a fan of nudes or you like your lipsticks bold and brightly hued. Rock it! Nothing gives off a cool vibe more than confidence. So wear whatever colour you please, and own it.

Don't be afraid of texture



A cool girl is a risk-taker, so don't just sit on the fence. Get out of your comfort zone and try something that seemingly won't work. A good way to practice this is by adding more texture to your outfits. Textures transform you from being a plain jane to a bad gal.

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Go classic



Classics will never die — and for good reason. They're effortlessly chic and never go out of style. Pair your classics together and you're sure to impress.


Cool comfort



Taking risks in the name of fashion is admirable, but it's also endearing when icons and influencers don't shy away from comfort. It is the person underneath the clothes who pulls off the look, after all. Donning basics is not a crime, especially if they're comfy.

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From one cool girl to another, here are the reasons why we think Selena Gomez should be your style peg this year.


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So, here we are. It's a new month, folks. But we'll refrain from poring over how time flies by so fast. Instead, we'll pay closer attention to what's been happening. And some fun things have been happening recently. A star-studded event, a fan-favourite brand pushes for e-commerce and more — here are some of the cool stuff you shouldn't miss.


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Our Fave Oscars Looks


This year's Oscars was buzzed about despite the reportedly low ratings because of a controversy. It didn't diminish the shine of the lovely and talented women who attended the event, though. Our favourites? Olivia Culpo (pictured), Taraji P. Henson and Brie Larson.

Zara Goes Online



Shopping for your favourite elegant pieces from the beloved Spanish brand Zara is now easier than ever. The brand has gone online in Singapore, so get ready to start clicking (and shopping) here!

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It's Back!



Clarins Makeup has returned to Singapore. The entire range will be available for purchase starting March 31.


Jewellery For Brides-To-Be


If you're a bride-to-be, chances are you've given a lot of time and thought to your wedding dress. Don't take your jewellery selection for granted, though. SK Jewellery has a divine line for Chinese women who are soon to tie the knot.



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Dior's First Lacquer Sticks



Yup, that's right. Dior has just released its first lacquer sticks. The colour payoff is heavy but the formula is light on the lips. Watch it in action on Jennifer Lawrence in the video above.


Skincare From Urban Decay


Urban Decay has dove into the world of skincare. The brand, known for their makeup range, now also offers cleansers, moisturisers and more.



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Web Escentials



Singapore's leading luxury fragrance and beauty retail store is now on the web. Find Escentials online here.

CHANEL Stickers



In conjuction with the release of their Rogue Coco Gloss, Chanel has also released a line of messaging stickers. Download them now from the App Store.

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Last week was just as peachy as this one. Want to know what happened then? Check it out here.

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With beauty- and fashion-centric movies like The Devil Wears Prada or 13 Going On 30, we were given this stereotype that the two industries are made for overly snooty and dramatic people who are simply fixated on the glitz and glamour of their own elite world. But just like how trends evolve, those who live and breathe beauty and fashion have taken a stand to say 'no' against these claims and have proven that makeup and style are more than just superficial whims. 

For the past couple of years, celebrities, brands, and even publications, dared to move and decided to use the elegance and art found in beauty and fashion to dive into philanthropy, taking the term 'fashion forward' to new heights. So as we say 'yes' to this evolution, we decided to share some of our favourite moments when beauty and fashion were used for causes and movements. 

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Emma Watson for sustainable fashion


As if she couldn't be any more perfect, Emma Watson has currently been making waves for her true-to-life Disney princess dresses and outfits. But behind her stunning looks, it's no surprise that the 26-year-old UN Ambassadress and feminism advocate decided to don pieces that stand for a significant cause. 

Aiming to promote sustainable fashion, Emma has been working and collaborating with ethical fashion brands and designers, such as ZADY, to come up with casual wear and red carpet-ready pieces that are made from recycled fabric and other environment-friendly materials. 

Maybelline and Covergirl for gender inclusivity


Hey, guys can wear makeup, too (and their MOTDs are turning us green with envy)! 

YouTube personalities James Charles and Manny Mua are the first two male Ambassadors for Covergirl and Maybelline respectively, shunning the stigma that makeup is only for women. So that's an A+ for gender equality!

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Dove for universal beauty




One major criticism of the beauty and fashion industries is that they used to cater to the typical Barbie doll-like women, leading many to feel insecure about themselves. But Dove would have none of that. In the hopes of encouraging every woman — no matter their skin colour, age, body shape, and more — to believe that they are beautiful. And did we mention that they deliver their ads in the most tear-jerkingly amazing way possible?



MAC for HIV/AIDS research and initiatives



(Photo from: macaidsfund.com)


Love your Ruby Woos and Velvet Teddy lipsticks? Why not move to the Viva Glam section on your next visit to MAC and score yourself another gorgeous lippie? You'll be supporting HIV and Aids research when you do so. That's right! Every cent of the selling price of a Viva Glam lipstick and lipgloss is donated to the MAC AIDS Fund, which aims to develop programs, as well as distribute health kits to communities, in the prevention of the disease. 



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H&M for solidarity and unity




Social media paved the way for many organisations, both for and non-profit, to deliver and participate in causes, no matter which part of the world you're from. H&M took advantage of this by partnering up with the United Nations High Commissioner for Refugees (UNHCR), in spreading the word about culture, understanding, and closing the gaps between nations. 

The collaboration highlighted efforts that provided educational support for children displaced from their homes by war, unrest, and calamities. The two organisations used social media to spread the message while putting the goal to action by promoting that every H&M gift card sold during the holidays will help buy school supplies for child refugees.


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Beauty and fashion initiatives start from within! Take a hand at body positivity with our top tips.


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