How To Look & Stay Fresh Through Your Chinese New Year Visiting | Clozette


The Lunar New Year is almost here! Aside from figuratively facing a new leaf in your life, you’ll also physically face a lot of people. It’s a time of gatherings, visits and reunions. And just like any other important event, you have to be armed and ready for anything — chance encounters, long lunches and clingy grannies included. So here’s a checklist for the perfect weapon to looking and staying fresh through the festivities.


Look flawless


A high coverage base with a matte but natural finish? Yes, please. It’s exactly what you need to look fresh and put-together for facing family and friends, as well as for the many photo-taking opportunities. A great base will carry everything else. So make sure you pick a foundation that delivers good, even coverage and makes your skin look better. The Estée Lauder Double Wear Stay-In-Place Foundation, with 10CM high coverage, will give you a flawless finish. Plus, with over 40 shades, it’s easy to find your perfect match.



Life-proof


Exchanging blessings and red packets are something we look forward to during this time. But not because of the giving (or receiving) but because of the fact that we’re spending time with family and sharing our wishes of good tidings for them. We expect a lot of hugging and we embrace — pun intended — the idea wholeheartedly. So make sure you don’t ruin anyone’s new clothes bought just for the occasion. We’re counting on Estée Lauder’s Double Wear Stay-In-Place Foundation’s transfer-resistance to keep us looking fresh without any mishaps.


Going from one house to another the whole day can also take away the freshness of your look. So it’s always good to have a base that’s sweat-proof, too.



Lasts long


Lunar New Year festivities are so fun, we’ve no complaints about them lasting until the wee hours… as long as we still look great, of course. So a reliable foundation that lasts long is a must. The Estée Lauder Double Wear Stay-In-Place Foundation stays on for as long as you’d like — even up to 24 hours.


Get ready to face the Lunar New Year with a fresh, flawless look with the Estee Lauder Double Wear Stay-In-Place Foundation. Get yours here.


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Crème Simon's two bestsellers, the Daily Defense UV Protector SPF50 and Brightening Multi-Benefits Eye Treatment, are back with a brand new look. Both beloved products have been given a facelift to incorporate details of blue and copper, making the packaging sleeker and more elegant.


Aside from the label makeover, the latest Brightening Multi-Benefits Eye Treatment also comes with improved features. Instead of just the usual tube, it now has a redesigned applicator that features a twist-to-dispense angle head that allows you to release just the right amount of gel. Additionally, you can do a little massaging action in your under eye area with its five rotating cool micro-balls to relieve fluid retention and boost circulation.


Watch our unboxing video above to see the latest version of Crème Simon's bestsellers in action.

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Our “I Am Her” series features the female movers and shakers of the industry to learn how femininity and power coincide beautifully and seamlessly together.


Being a beauty lover is one thing. But transforming that passion into creating your own brand to cater to those who love it as much as you do takes a lot of vision, hard work and spunk. Just take it from Nina Ellaine Dizon, founder of Colourette Cosmetics. Describing the birth of her brand as a spur of the moment challenge she decided to take head-on, we chat with Nina about what it's like to do what you love on the daily and how to be a Boss Babe (a term used to describe Colourette fans and brand ambassadors) in today's competitive beauty industry.




Fill in the blank: I am a beauty lover, an entrepreneur, and a __________. 

I am a beauty lover, an entrepreneur and a Boss Babe who doesn’t give up. 


Why did you choose to venture into the beauty industry?

[To be honest,] this wasn’t planned at all. My first real business was F and F Skin Products and two years later, we [gave] life to Colourette. I always say this: Colourette was more of a spur of the moment [decision]. I reached a point wherein I can no longer find makeup in the market that’s suited for my need so I decided to challenge myself and try and create my own, a makeup brand that’s made for Filipinas.


Your brand Colourette Cosmetics really changed the landscape for local beauty brands. Did you envision this to happen or was it a positively overwhelming experience to you both as a beauty lover and an entrepreneur? 

Nothing was really expected from Colourette during that time as I only thought to start with lipsticks that understand what our normal routine is, what kinds of food we eat and the burning question: will it withstand our day? We first came out with Coloursticks and got positive feedback. From then on [we've] incorporated more things into our product development process like [answering the questions] what shades are universally flattering, are these affordable to the average Filipina, is this something that my peers and myself would wear on the daily? Does it fill in the gaps in the beauty industry? Up to this day, we are still really overwhelmed with all the love and support that we get from our Boss Babes.



What is your favourite part of the production process?


Wow, this one’s a hard question since I’m heavily involved in all of [them]. I love conceptualisation because we get to brainstorm about a lot of things — colours, formula, finish, function and then we tailor cut the future product according to what we think our consumers would like the best. Testing is another story. It can get a little bit frustrating and exhausting at times when you can’t achieve the exact thing you’re going for but once you achieve that, the feeling is comparable to winning the lottery.


Still, I gotta say that my most favourite part of it all is when I get to introduce the product my team and I have worked so hard for to our Boss Babes. I always look forward to seeing their faces when they unbox and try it for the very first time because I know how much thought and work has been put into that single product.



What are the challenges that you faced along the way and how did you overcome them?

I feel like our greatest strength would be our authenticity. We didn’t try to be anyone else, we didn’t portray ourselves as high end, foreign, imported, etc. Our marketing angle was simple: we’re in the Philippines, we are a local brand, here are makeup products we’ve specially formulated for you — a Filipina. The greatest challenge up to this point is still the fact that we are a start-up brand, which basically means we have to work twice as hard to get our name out in the market, to get stores to notice us and eventually display us in their aisles. It takes us extra effort for consumers to even bat an eye when we launch new products because who are we anyway? We’re just a small brand. But I must say that this doesn’t discourage us in any way and even gives us more fuel to work harder and with even more dedication.



What are your Clozette essentials?


Well, of course, makeup is number one. I just need a good old lipstick or a Colourtint, a light coverage foundation and concealer and an eyebrow product. Plus, you have to have a really good skincare routine on top of that. I have also incorporated working out to my daily routine to improve my work-life balance so it’s safe to say that I really need my workout clothes. As for daily wear, I can survive with just denim shorts and a shirt. I’m really a low maintenance kind of girl.


Lastly, what can we expect next from Nina Ellaine Dizon and the Colourette brand? 

There’s definitely a lot to watch out for Colourette and we’re super excited for 2019. We’re working on expanding our product line prioritising what our Boss Babes are requesting, so sit tight.


Find more stories about inspiring women here.


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