As most synthetic personal care and cosmetic products use chemicals like parabens, triclosan/triclocarban, synthetic fragrances, SLS/SLES, and petroleum/mineral oil which have been linked to serious health risks, Rethink Your Pink emphasizes on the need for shoppers to decipher labels and help them identify ingredients that have been tagged as potentially harmful to the health.
Here's a simplified guide of Human Nature and Robinsons Supermarket's Rethink Your Pink campaign:

So the next time you go shopping to fill in your beauty stash, always keep your health in mind and don't forget to check the label!
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Find out more about the Rethink Your Pink campaign by visiting http://humanheartnature.com/buy/.