Hype Hound: Is The It Cosmetics CC+ Cream Worth Its Rave Reviews? | Clozette

As someone who's no stranger to wearing a full face of makeup even on the most casual occasions and scenarios, I can attest to the saying that the secret to a good makeup look is a great base. No matter how hard you blend that eyeshadow or work on those brows to make sure they're on fleek, everything goes down the drain when your foundation looks dry, cakey and patchy. So on my quest to finding a trusty face base that can handle the highs and lows of my day without crumbling, I turned to a beauty vlogger favourite: the It Cosmetics CC+ Oil Free Matte Pore Minimising Full Coverage Cream

The name's a mouthful, for sure, but it's quite justifiable considering its many claims. It is said to have SPF 40, brightening, colour correcting, hydrating, pore minimising and concealing properties — results that every makeup wearer wishes for when it comes to their base. But with all of its promises, does it really live up to the hype? 

Packaging, texture, and scent

Let's start with the basics. It has 1.08 fluid ounces of product, which is a standard for most bases and comes in a travel-friendly tube packaging complete with a pump. It also includes most of its claims and usage instructions in its packaging so no objections in this area. I've always liked tubes more than bottles because it's easier to squeeze products out of them especially when they're on the brink of being used up.

I'm using the It Cosmetics CC+ Oil Free Matte Pore Minimising Full Coverage Cream in the shade Medium Tan

Moving on to the product's texture, it has a very thick consistency that is almost mousse-like, which is common among full coverage bases. It doesn't have a distinct smell, so if you're sensitive about scents, this will definitely be a plus.

Application, buildability, and longtime wear

Depending on the product, I usually apply my base using either a brush or a sponge. But for this one, its thickness makes it a bit hard to stipple and blend with a brush so I find that tapping it on with a sponge provides a better finish. After testing this out for a couple of months already, I can say that this can work as a full coverage base if you have little to no scarring because it easily covers hyperpigmentation and redness. But if you're like me, who has some dark spots and unevenness to cover up, this delivers medium to medium-high coverage only. Upon application, it proves to be buildable and not cakey, even giving a nice skin-like glow to it even if it claims to be matte. I've worn this on a shoot and my skin really looked smooth and filtered on both the monitor and the photos. 

Left: Product has a thick, mousse-like consistency; Right: Product was blended with a damp beauty sponge and gives an almost airbrushed, filtered finish

However, it's not exactly as much of a dream as I hoped it would be. I find that after hours of wear, it doesn't really melt into the skin but rather stay on top of it like a mask, which is kind of disappointing. It also settles into my skin's lines and dry patches, which doesn't look pretty especially under the eyes and around the chin. Setting it or adding powder products on top of it doesn't help its case either. I tried several methods to remedy this, like mixing it in with moisturiser or putting on a hydrating primer but I still get the same results. 

After a couple of hours, the product is still very much visible on the skin and has settled into the lines, emphasising texture

Our Sub-Editor Jorj shares the same sentiment. "At first it seemed too good to be true," she says. "It had great coverage that really evened out my skin tone and covered spots (even the most stubborn ones). The finish was matte but not flat; it actually still is.

We've all wondered how makeup YouTubers must look like in person when they look flawless on video. This CC cream makes me believe that there are base products that are only good for photography. After several hours, it wears off in such a way that I resort to just wiping it all off because it doesn't seem to be salvageable by a touch-up. If I were to stay in an air-conditioned room all day long and I have it on, I think it would fare really well. In hot and humid Philippine weather outside, not so much."

Overall thoughts

After months using the It Cosmetics CC+ Cream, I'd say it's a product that really has its highs and lows. On photoshoots or videos, your skin would look flawless and filtered with this as your base, but it may not look as smooth and faultless in real life. I can't say for sure if the skincare properties it claimed to have helped me at all, but as someone who has sensitive skin, it didn't cause me to have allergies or breakouts so that's a good sign. Still, for SGD65/~USD38 and all the things it claimed to be, I was left feeling so-so for this product. At the end of the day, my money's on other foundations that delivered better results. While I might reach for this occasionally, I don't see this as a product that would have a mainstay spot on my daily makeup routine. 

Next, here's what we have to say about the K-beauty favourite Laneige Water Sleeping Mask.



To Malaysians, Utena may sound like a new player in the beauty game, but they’ve been doing great things for over 90 years! Founded by Masakichi Kubo in 1927 the brand has been innovating skincare for women and creating new products for better skin.

We were invited to the Utena Premium Puresa & Matomage launch to really sink our teeth into the brand and the two product lines they chose to highlight to the Malaysian audience.

What is Utena? 

So what is Utena, really? Let’s start with the name, which means calyx or pedestal in Japanese. The calyx is essentially the support system of a flower whilst in the bud. This reflects Utena’s desire to support the beauty journey of women all over the world, and their pride and helping customers maintain good skin.

What is Premium Puresa and what does it do?

Utena introduced their shining star, the Premium Puresa Golden Jelly Series at the launch, giving us an opportunity to partake in this year’s biggest skincare trend, jelly masks. The series was first launched in Japan four years ago and Utena was one of the first to infuse jelly essence, a premier ingredient for hydration, into skincare products.

Are these products suitable for everyone? 

With the weather in this region being generally hot and humid, a little extra moisture doesn't hurt. The Premium Puresa Golden Jelly Mask is infused with the highest known concentration of beauty serums on the market. It is also suitable for any skin type because it is free of artificial fragrance and colourants, mineral oils, alcohol, silicon, and UV absorbers.

The masks are suitable for a girls' night of pampering, as well as on the go. If you’re in need of a quick fix at the end of a long drying flight, the Premium Puresa Golden Jelly Masks are also the perfect travel companions thanks to the easy application of the jelly mask and minimal dripping.

Guests learning more about the jelly masks

What is Matomage and how does it benefit us?

In addition to skincare, Utena also brought us a handy helper for keeping our hairstyles in place: the Matomage Hair Styling Series, featuring an improved formula that suits our climate. Inspired by men’s styling pomade, the Matomage Hair Styling Stick is conveniently packaged to be used on the go and comes in two variants, Regular and Strong Hold. The hair wax formulation is packed with natural ingredients such as beeswax, shea butter and beauty oils to keep hair looking smooth and shiny.

If you prefer a lighter application, we found the Matomage Hair Styling Water to be a great product to tame your hair while still keeping it soft and healthy. This product works like ordinary hairspray, save for the fact that it will not make your hair stiff.

Where can we find these products?

The Premium Puresa Golden Jelly Series and the Matomage Hair Styling Series are already available at Sasa, Play Up Advance, select Aeon departmental stores, select Ben’s Independent Grocers, and various major e-commerce platforms. They will also be available at Watsons stores by February 2019. 

Learn more about Utena here.



To say that 2018 is an eventful year for beauty is an understatement. From the release of a self-wrapping curling iron to the launch of a sunscreen that ironically becomes more effective when exposed to water, it's safe to say that we are definitely entering a new beauty era. At the same time that these innovations were made, major strides towards inclusivity have also been achieved. Overall, it's been a great year for all beauty lovers. Let's take a look back at some of the most remarkable headlines and biggest beauty trends of 2018. 


In a nutshell, skipcare is all about using multi-purpose products to trim your beauty routine without sacrificing results. Beauty #shelfies went from showcasing huge skincare collections to highlighting hand-picked products that work. This sudden shift from the extensive 10-step skincare routine was simultaneous with the "Escape The Corset" movement in South Korea and it may have been one of the biggest contributing factors to skipcare's rise in popularity. 

"I'm all for skipcare!" Clozette Ambassador Ryan says. "It significantly reduces the time spent on getting ready, which is always a plus." When asked which products he uses on his skipcare routine, he shared that Laneige Homme Blue Energy Essence in Lotion, a lightweight hydrating moisturiser is great because it has the benefits of a moisturizer and an anti-ageing treatment essence in one.

Another product that he highly recommends is the Cosrx One Step Moisture Up Pad. "It's the ultimate multipurpose product," he says. "They are soaked with skin-loving ingredients and can serve as an exfoliator and makeup remover."

Lip gloss with tints

Even before 2018, there was already a lot of buzz about the comeback of lip gloss so it's no surprise that glossy lips were a big trend this year. But it wasn't exactly a deja vu of the clear and glittery '90s gloss. Instead, we got glossy lippies with vibrant tints. We just can't give up the colour!

Shimmer and glitter

We still love matte but there's no doubt that shimmers and glitters took centre stage in 2018. We've moved on from just putting highlights on our cheekbones to using it on our body. Even trendy eyeshadow looks have visibly become more sparkly this year.

(Photo from: Genzel)

Clozette Ambassador Genzel shares that she's a big fan of this trend. "I love shimmery looks not only on my makeup but also on my body, hair, and nails, too," she says. "It's the easiest way to look glam without putting too much effort on prepping."

Dyson AirWrap and the DIY version

Dyson Hair's Airwrap is one of the most awesome innovations this year. Curling hair has never been so easy! But of course, this new release comes with a big price tag and this has led to creative hair hacks like the water bottle technique. All you need is a water bottle that's been cut in half and a regular blowdryer. Here's how makeup guru Huda Kattan did it. 

Facial oils

Oils used to be the enemy, but that's not the case anymore. In 2018, the tables turned and facial oils became a staple in skincare routines. It doesn't matter what skin type you have, anyone can benefit from facial oils. Some of the most popular ones are Kiehl's Midnight Recovery Concentrate, Herbivore Botanical's Lapis Oil and Vintner's Daughter Active Botanical Serum.

Neon makeup

(Photo from: paradeoflove)

Have you heard? '80s fashion reigned this year. So it's just fitting that neon makeup, which is a signature beauty look of the decade, is also back. Even the Clozette Community was taken by storm by the neon craze. "I personally think that neon makeup has been around for a couple of years already but this year, many brands started to adopt bright colours in their products so it may be one of the reasons why it got more popular," Clozette Ambassador Roanna shares. 

(Photo from: ladies_journal)

Clozette Ambassador Fenny also remarks that she's glad that there's less stigma about bold beauty looks these days and that people are generally more likely to experiment with bright hues. Both ladies also shared that they think neon makeup will still be huge in 2019. "It will have the same theme but probably a new concept," Fenny says. "With any makeup trend, there's always this hype period but for neon makeup, I think we'll still see it in 2019 as people have become more receptive to using colours," Roanna says.

A controversial year

As much as 2018 was eventful for the beauty community because of the various product innovations, it was also marked by controversies. At the start of the year, there was Tarte's Shape Tape foundation range which caught criticism because of its lack of shades for people of colour (POC). And just recently, cult-favourite Sunday Riley faced allegations of fake reviews. But arguably, the biggest controversy that happened in the beauty world was the dramatic saga involving Deciem's founder Brandon Truaxe. Hopefully, we'll have less of these next year.

(Cover photo from: @fentybeauty, @kravebeauty)

Next, check out the latest launches this month.