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From exotic prints to indigenous artisan crafts coming in the shape of chic and modern handbags, ARANAZ as a fashion label made a name for itself in the international market as early as the '90s. Today, their creations are donned by personalities both in the Philippines and abroad (Olivia Palermo, anyone?), Hollywood A-listers like Julia Roberts...
But despite their massive success, nothing inspires the brand's Creative Director Amina Aranaz-Alunan more than going back to your roots and promoting local appreciation. With the announcement of their first-ever collaboration with a Filipino fashion retail brand, we sat down with Amina and talked about her vision for their partnership with Plains & Prints, her inspirations inside and outside of ARANAZ and how being a dreamer keeps her going.
This is the first time ARANAZ partnered with a local fashion retail brand. What’s your vision for this collaboration with Plains & Prints?
It was Plains & Prints that first approached us. And I’ve always known the brand since I own pieces from their label even before we ever thought of collaborating. I know the other designers they collaborated with and I’ve seen how they do their collaborations and it’s always executed nicely. But what was even more attractive with Plains & Prints is that through them, we could reach a wider market of Filipinos. Our focus has been international so we figured it’s time for us to do something for the Philippine market.