I Am Her: Annabel Law On Her Journey In Photography | Clozette


Our “I Am Her” series features the female movers and shakers of the industry to learn how femininity and power coincide beautifully and seamlessly together.


In these modern times, it's surprising that female photographers still experience discrimination. Inspired by her personal experience of being underestimated and passed over for opportunities because she "didn't look like she can carry all the heavy equipment," photographer slash entrepreneur Annabel Law hires, trains and mentors aspiring young female photographers to even the playing field in a male-dominated industry.


Annabel Law Productions


She believes that female photographers are essential in portraying women and capturing their unique beauty outside of the male gaze. Her all-female production company Annabel Law Productions (ALPS) based in Singapore is on a mission to prove that women deserve their spot behind the lens. In 2018 alone, they have pulled off  200 shoots and are now planning overseas expansion. 


Beyond that, ALPS is also working on their latest collection entitled Capturing Cancer, which is dedicated to showcasing the strength of women and generating awareness about the local breast cancer movement while capturing their fighting spirit. 


Annabel Law Productions Capturing Cancer

(Photo from: annabellaw.com)


Get to know more about the lady behind it all. Ahead, Annabel Law shares her uphill battle in the industry and how she transitioned from a newbie photographer to someone who is now running a photography and production firm.


Fill in the blank: I’m a woman, a photographer and ____________.


"An entrepreneur. When I was younger, I never thought I had the capabilities to be an entrepreneur. The thought of being one seemed like a far-fetched dream. But now that I'm an entrepreneur, I have gained experience and learned skills along the way. Being an entrepreneur means that as the leader, you will have to be the one who works the hardest and always set directions for the team. I am not much older than my colleagues so I had to learn on the job how to manage expectations and be a better person."


When did your love for photography start?


"My love of photography started at the age of 16 and I never stopped loving it since then. More than taking pictures of people, I also love listening to their stories and learning through their experiences. Capturing moments does not mean only taking pretty things but it's also about cherishing milestones."



Tell us about your journey in photography as a professional. How did you transition from a newbie to someone who is now running a photography and production firm?


"I won't deny that it was not easy. Gaining traction and trust from people was tough in the beginning but through hard work and determination, people will start recommending you to others. Besides being good at your craft, in a competitive industry, it's very important to learn how to do sales and marketing. Learning through the school of life and with the help of some YouTube videos, I've been able to master some tricks about how to start a business and talk to people. In addition, my husband does digital marketing and is adept at SEO (Search Engine Optimization) and he helped build up ALPS' social media presence."


What are the biggest challenges that you faced in your career and how were you able to overcome them?


"When I first started 10 years ago, it was hard to be a female in a very male-dominated space. I had to work harder to prove that I'm worthy of doing business with. I was only 20 years old when I started ALPS so it was age and gender that were barriers to closing deals."



What is the best advice that you’ve been given?


"In life, there is no such thing as a failure, there are only setbacks."


What would be your best advice for women who want to become a professional photographer?


"Don't limit yourself. These days, women are free to pursue whatever they want. Every woman must be a strong, independent and loving person. Decide on what you want and work hard towards your goal."


What are your Clozette essentials? 


"I love my clothes from Style Theory! They're so unique, stylish and fit my 'casual chic' aesthetic. But my favourite piece of clothing are jumpsuits; you'll always see me in one, that's for sure. 


This interview was edited for brevity and clarity.


Inspired? Check out stories of other exceptional women here.


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Sometimes, it’s difficult for us to find clothes to wear. Despite our closets bursting with different sorts of pieces, it’s a challenge for us to find our OOTDs because there are tons of factors to consider. We can only mix and match clothes up to an extent. But can you imagine a life where you don’t need to shop for new clothing? No more seasonal wardrobe de-cluttering and revamping. Just simply send a fashion company of a photo of yourself, and you could have your choice of clothing edited onto you in an instant. 



Digital becomes reality



It seems like quite an interesting sci-fi material, but it’s actually a concept that already exists today. Due to reports of influencers buying outfits for single-use to post on their feeds, Scandinavian fashion retailer Carlings released their first-ever digital clothing collection last November. The line included 19 genderless, sizeless futuristic pieces. The digital clothing was sold from EUR10 to EUR30 (~SGD15.31 to SGD45.92) and customers simply supplied a photo that was manipulated by Carlings so they appeared dressed in it. Several influencers were hired to promote the line and it sold out in a week. Because of its positive response, the brand is now working on a second collection to be released this season. 


Looking back



If we’d look at the games released in the past few decades, people spending real money on digital clothes isn’t a new concept at all. There’s been the Kim Kardashian: Hollywood game, where users could dress her up in designs from Karl Lagerfeld, Balmain and more, which you could buy in virtual currency you earned in-game or with real money. There’s also Moschino, who earlier this year, in line with their The Sims-inspired fashion collection, also virtually released a specially-designed hoodie that could be used in the simulation game.



All for practicality



With people living more and more of their lives online, it’s not surprising that digital clothing is expanding outside gaming. After all, it’s pretty convenient. Because all your clothes exist in the virtual world, you save space in your wardrobe and you don’t have to go through a Konmari session at the end of every month. It’s also considerably cheaper, as opposed to buying garments that you’ll use only once for a photo. There’s no need to worry about sizing as well because these virtual clothes are literally one-size-fits-all. Lastly, and perhaps its greatest attribute, is that buying these can reduce our Carbon footprint because it skips all the production and shipping processes.




Sacrificing some joys



Still, with all its positives, there are bound to be some cons too. With digital clothing, the tactile experience of wearing your clothes is lost to us. You can no longer feel giddy as a silk dress slides smoothly on your skin, or feel the comfort of fleece knit sweaters. That empowering feeling of fashioning clothes that slay wouldn’t be present if we opt to digitise it instead.

 

With the Carlings first digital collection receiving positive response, this modern concept can undeniably rack up profits. It’s a greatly sustainable idea that can be catered for influencers and other people who show much of their lives online. Not to mention, it definitely has potential to expand the creativity of designers and wearers looking for other ways to explore their styles. But, it’s quite hard to imagine that it would sell to those who live without posting much on their social media. Whether or not it will pass as a fad or remain in the next few years, only time will tell.


(Cover photo from: @carlings_official)


For now, here are ways to style your fave jeans and shoe pairings.

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The monsoon season a.k.a. the rainy season has officially begun in most parts of Asia now, and we all know what that means as for our choice in footwear. We need pairs that will help us handle the weather and still ace the day in style. Thanks to today’s innovations in fashion, there are now a lot of water-resistant shoes aside from the usual bulky rain boots we grew up with. Check out some of our favourites.


Aigle Women’s Miss Juliette Bottillon Wellington Boots



This pair of sexy and sleek rain boots with heels for women has a five-star rating on Amazon for a reason. Aigle Women’s Miss Juliette Bottillon Wellington Boots are made of rubber and are manufactured by hand in France. It comes in colours of black, brown, green, auburn, amber, and navy. Get a pair here and match them with your favourite jeans and parka, or even with your favourite dress.


Melissa Doll III



At least once in a woman’s life, she has tried wearing a dress on a rainy day and felt the challenge of finding flats that will achieve the sweet look but also survive the downpour. This pair of doll shoes from Melissa named Doll III is perfect for that. It looks romantic, has a round-toe form, and is very feminine because it is topped with a metallic ribbon. But most importantly, it’s made of PVC inside and out, which will keep your feet dry and comfortable. Shop your own pair here.


Dr. Martens’ 1460 PRIDE


This unisex pair of 8-eye rainbow boots from Dr. Martens called 1460 PRIDE doesn’t simply and literally turn one’s gloomy day to a colourful one but also represent something meaningful. Walk with pride and stand tall with the LGBTQ community with this pair while matching it with a black or white shirt and your favourite jeans. It’s made durable and fashionable using high-quality materials that can also handle the rain.



Muji’s Water Repellant Organic Cotton Sneakers



It’s a must to include these Water Repellant Organic Cotton Sneakers from Muji in your rainy day essentials. These kicks come in low and high-cut type, fitted with removable cupped insoles that cuddle your feet firmly. The best feature of this pair? It’s pre-treated with water-repellent technology so you won’t have to worry about puddles staining its fabric. With its classic design and mono-colour, you can wear it to sport your favourite athleisure or casual wear. Also, check how affordable it is here.



Sam Edelman Tinsley Rain Boot



It’s not difficult to fall in love with this take on the Chelsea boots from Sam Edelman, the Tinsley Rain Boot. It's got pretty colours and elegant form. It has an inch of heels to add a bit of height but does not compromise comfort with its padded footbed inside. Wear them how you usually wear your suede Chelseas — with jeans and a shirt or a dress for a casual look or be bold and go boho under the rain with a long skirt. Take a closer look at these boots here.

(Cover photo from: Dr. Martens, Sam Edelman)

Done picking your shoes for the rainy season? Now let’s pick some chic jackets.




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