I Am Her: Cynthia Chua On Her Dream World | Clozette
This month of March, we embark on a new feature series called “I Am Her” – where we feature the female movers and shakers of the industry to learn how femininity and power coincide beautifully and seamlessly together.

Cynthia Chua may be a self-professed dreamer, but the entrepreneur and founder of the Spa Esprit Group dreamed a dream – and turned it into a reality. With almost 20 years of operational experience, Spa Esprit Group is now one of Singapore’s biggest lifestyle companies, with brands like Browhaus, Strip, House (in Dempsey) and Tiong Bahru Bakery under its belt.

Today, her waxing boutique, Strip, boasts outlets in 11 cities including London, New York, Shanghai, Manila, Kuala Lumpur and Hong Kong. When it comes to marketing campaigns, Cynthia’s philosophy is simple: “Not clinical, not intimating, always fun – especially when you target a subject that’s very sensitive.”

From Strip Buddy (where you can bring a friend to enjoy a one-for-one promotion) and introducing the Boyzilian (yes, waxing for men); to growing crops as skincare ingredients at a urban rooftop garden in Raffles City, and launching skincare for the delicate Brazilian area, Chua is dreaming big dreams and we cannot be more inspired.

Keep reading to find out why being positive makes Chua feel and look good, and how she envisions her ideal world to be.

Fill in the blanks: I am a lifestyle entrepreneur, a trained massage therapist, and I am __________.

I am a dreamer and lover of life. I find joy in everything I do and I'm constantly learning and absorbing.

Tell us about being a woman in business, especially when entrepreneurship is largely viewed as a male-dominated world. What were the challenges, and how did you overcome them?

I don't think being a female has any disadvantages at all. On the contrary, my male counterparts tend to be very supportive and protective of me. There are many men in this industry that have given me a lot of encouragement and endorsement. They treat me as a peer.

You’re the definition of looking good while doing what you do. How do you stay inspired and empowered to make that happen every day?

Love what you do, be curious and make things fun even if they can be challenging. I feel that having a positive mindset, tenacity and passion is very important to keep one going. I also find joy in the little things such as discovering the most amazing honey and spooning it into my tea each morning, and eating bright coloured fruits and vegetables that makes me feel alive.

I also practise yoga daily to help destress and find balance. Life is a work in progress, I believe in vibrations and energy, understanding that my motivation in life is to be connected to people. That keeps me going.

Share with us 5 essentials in your Clozette.

I love my SCO Purifying Cleanser I (SGD58.85), it cleans so well yet does not strip the skin of natural oils. I cannot live without regular Brazilian wax. I am addicted to moisturiser and have to slather on tons everyday. I am very particular and only use moisturisers that absorb very quickly in the skin as I hate the sticky film that is left on the skin, especially in our hot weather.

I practice yoga regularly and have adapted the yoga breathing technique into my everyday life. Yoga keeps me calm. I love my essential oils and I have a box of oils that I play with daily. Different essential oil gives me different energy and I truly believe that they have great healing powers.

If you are empowered to create anything, what would it be, and why?

I would love to create my version of ‘The Beach’ (the movie): my ideal world of like-minded people brought together for the same cause. À city in a village that I create with music, my own crops and the forest, where I can make my own range of forest energy products; continue to discover life and be connected to people in the same community and of course, with lots of bees buzzing around. Peace, no fights and lots of love.


Be one of the first 100 customers on 1 April 2017 at the STRIP Tampines One outlet and enjoy a free IPL Brazilian session, a $50 STRIP cash voucher, and an offer to refer a new friend for a free treatment trial voucher! The next 100 in queue will receive a Goodie Bag worth $88, containing a post-care product, Squeezey Toy and $50 cash voucher.



We love how we can already shop for most anything we want online. From basic goods to things that tickle our fancy, the Internet has made it a lot easier for us to enjoy getting the things we love without having to leave the comfort of our homes. 

Being able to buy beauty products online is so convenient, we sometimes don’t mind not being able to test the products first before we purchase. We’re already feeling the ease of having the power to buy our beloved beauty products online, but we now have an easier way to do so as Sephora has just launched their first mobile shopping app in Singapore. Called Sephora — Beauty Shopping, the app available for iOS and Android, wants to make enjoying beauty — shopping, sales and content — seamlessly.

Once you’ve signed up and have become a Beauty Pass member on the app, you can start buying products and keep track of your member status. What’s cool is that Beauty Pass members will be able to use their unique barcode in store, so they no longer need to carry their physical cards.

Aside from being able to buy products to your heart’s content, you can also check out the hottest beauty trends in the BeautyFeed section.


Ready to experience Sephora with just a tap of a finger? Download the Beauty Shopping app for iOS or Android now.


The week is coming to a close, but we couldn’t let it go without giving you one of the biggest surprises we have in store for you this year — your new Clozette! How do you like our new look? We hope you love the sleekness as much as we do. With that said, before I give you this week’s dose of news from the worlds of fashion and beauty, read more about our latest facelift and what you can expect from the new site here.

Once you’re done with that, let’s recap the week together.

Bienvenue a Coco Cafe Singapore

Imagine enjoying making swatches of and testing out wonderful beauty products in a cafe-themed location? Well, you won’t need to imagine much longer. Coco Cafe is coming to Singapore, and you can experience it from April 8 to 16 at the Visual Arts Center Dhoby Ghaut Green.

An inter-Vogue union

US Vogue editor Anna Wintour’s daughter is engaged to the late Vogue Italia editor Franca Sozzani's son. Yup, we can already imagine how stylish their wedding will be.

Kat von D calls out Makeup Revolution

We all love finding a cheaper version of our favourite high-end or luxury beauty products. But Kat von D, who has her own cosmetics line, is not so sure of how she feels about another brand having products that are so similar to hers. Watch as she shows the process she goes through in creating her own line, and tell us what you think about makeup dupes.


YouTube superstar NikkieTutorials and Meitu have collaborated on a project that would like to strengthen the call for the end of makeup shaming. We give a resounding yes to this! We say no to makeup and bare face shaming.

The Beautiscoop

Do you feel bad about not being able to completely finish bottles of your liquid beauty products? Well, you don’t have to anymore. This nifty little tool might just be what you need to make sure you get every single drop of your favourite product.

Squeaky Clean Sneakers

(Photo from: Holystic Facebook)

Say goodbye to dirty sneakers! Your sole-mates’ saviour is here. Holystic, Singapore’s first sneaker laundry shop, is now open to help clean your favourites at Wheelock Place.


Look back at what happened last week here.