Our “I Am Her” series features the female movers and shakers of the industry to learn how femininity and power coincide beautifully and seamlessly together.
When it comes to quirky and whimsical, natural and effective products, Evelyn Marieta is the one you seek. She began experimenting on lip products for personal use, creating products that were kind to her skin. This eventually led to the birth of Wunderbath, which advocates handmade, vegan and cruelty-free bath and cosmetics items.
(Photo from: @wunderbath.co)
Call her a bath scientist with a comedic edge. It was a mere prank on her husband that inspired one of her earliest creations — a soap shaped like a sunny side up egg — that kick-started this mission to offer users conscious beauty products and helped her carve her own niche in the industry.
You have amazing skin. Spill: what’s your top beauty secret?
My skin is super sensitive so my goal is to reduce redness and prevent flare-ups.
I got rid of sulphate (SLS/SLES) from all of my products because it irritates my [sensitive] skin. If you have redness all over your skin after a face wash, check your facial cleanser, as it may contain sulphates. Not everyone is sensitive to it, but if you are, switch to sulphate free formulation instead.
(Photo from: @wunderbath.co)
What sets Wunderbath apart from other brands?
We are fully customisable. Aside from manufacturing [products] we also help brands think of creative gift options through careful research and the use of plant-based ingredients.
Our products are tailored for the South East Asian market, for example, a Musang King flavoured lip balm, Kopi-C scented candle and even a sprayable moisturiser to suit the humidity in this region.