I Am Her: Jen Gerodias Diaz On Staying Fine, Fun And Fab | Clozette

Our “I Am Her” series features the female movers and shakers of the industry to learn how femininity and power coincide beautifully and seamlessly together.

Is there a secret recipe for having it all? Some may argue that it cannot be done, while others may say it's possible only it will not happen all at the same time. If you're searching for the answer, Jen Gerodias Diaz, CEO of Snoe Beauty Inc., says that "work-life balance is the secret to happiness." And we're definitely following her tip. In her 40s, Jen stays fun, fit and fab — all while running a beauty brand and living life as a woman who takes charge. Ahead, we chat with Jen to learn more about how it's like to work in the competitive world of beauty and how she stays calm and happy.

Fill in the blank: I am an entrepreneur, a mom and ___________. 

A professional multi-tasker.

What made you decide to venture into the world of beauty?

My educational background is Bachelor of Fine Arts, Major in Fashion. Going into beauty came naturally since I love beautiful things and given my background in colour theory because of Art School. I am also fascinated with science and I'm one of those people who would wonder how things are made from scratch. That's why I enrolled myself to a cosmetic science course to learn about cosmetic product formulation.

What sets Snoe apart from other beauty brands?

Aside from priding ourselves for being locally made, Snoe carries a wider range of products than most local brands which includes skincare, haircare, makeup, fragrances, beauty supplements, and beauty tools. This is what sets us apart because our mission is to provide what every girl needs to be fine, fun and fab.

What’s your most favourite product from your line? The one you can’t live without.

There's not just one! But if I were to pick my favourite, it would be Stink Positive, an instant shower top-to-toe spray. I created it out of my own personal need because I wanted a product that would make me feel and smell fresh before, during and after working out without taking a shower.

What’s the best beauty advice you’ve been given?

Use SPF daily and don't worry, be happy!

What’s the best thing about working in the beauty industry? What’s the most challenging?

The best thing is that because I love what I do, the process of creating the products doesn't feel like work. I actually enjoy solving and overcoming challenges that come along with the job.

Who is your beauty icon and why?

Hmm... Can you believe I have none? I'd like to think of myself as unique.

You’re the definition of looking good while doing what you do. How do you stay empowered to make that happen every day?

I am pretty much chill. But I do believe that one has to always look good and be well dressed at all times. Not because I want to impress others but because I want to feel good and confident about myself. I also believe that work-life balance is the secret to happiness. It's giving equal importance and time for family, work, leisure and myself. That way, you don't feel guilty or unfulfilled or regretful about one aspect of your life.

Share your five closet essentials.

Black compression leggings, prints, colour, texture, and lately, chunky daddy sneakers.

What’s next for you and Snoe Beauty?

I recently launched my YouTube channel called Fine Fun Fab. It's about a 40-something woman's quest to live an ageless life. I'm also going to launch my blog soon. For Snoe, we will be upgrading the product lines, renovating our stores and expanding in more distribution channels.

Find other inspiring women here.



Being a city girl has a lot of perks. You get to live near shopping centres, attend the coolest events in town and live in a lively atmosphere. But like most things, it’s not without its downsides. Aside from the horrible traffic, the biggest peril when it comes to city living is air pollution. It has serious negative effects on our health, particularly on our body’s largest organ — the skin. While we cannot completely shield ourselves from the effects of air pollution as it’s simply too prevalent, we can still protect and help our skin repair itself from the damage. Eating a healthy diet packed with antioxidants is one, but a good skincare routine is also a must. Ahead are some skincare tips on how to keep your skin in tiptop condition.

Load up on vitamin C

Sunday Riley C.E.O. Rapid Flash Brightening Serum, USD85 (sephora.com)

Free radicals are everywhere but there’s no doubt that air pollution is a big source. These nasty molecules cause damage by disrupting healthy cells in our body. To help stabilise them, loading up on antioxidants is a must. Enter vitamin C, one of the most powerful topical antioxidants. It helps the skin by neutralising free radicals before they cause damage, effectively preventing premature ageing. As a result, you get clearer and healthier skin.

Don’t skip double-cleansing

Banila Co Clean It Zero, USD19.03 (ourshop.com)

Unfortunately, most cleansers won’t be able to lift deep-seated dirt and pollutants. And if they stay on our skin, they can cause loads of problems like breakouts, blocked pores and even the deterioration of the skin’s elasticity and radiance. Before that happens, you can easily prevent it by not skipping double cleansing. Oil-based cleansers are particularly good at getting out all the grime on your pores. So if you haven’t yet, you should definitely give them a try.

Exfoliate regularly

Pixi Beauty Glow Tonic, USD29 (pixibeauty.com

Regular exfoliation is a must for maintaining good skin. It helps skincare products penetrate deeper into the skin, diminishes pore appearance and lightens dark spots. However, our skin’s natural ability to renew itself slows down as we age. And if you live in a highly polluted area, that can be a big problem since sticky dead skin cells will attract and let pollutants stay on the skin. Keep your skin healthy and exfoliate regularly with a gentle chemical exfoliant that contains AHAs, BHAs or PHAs.

Use a skin repairing serum

Estée Lauder Advanced Night Repair, USD95.91 (ourshop.com)

When it comes to battling the detrimental effects of pollution to our skin, having preventative measures is good. But as mentioned earlier, the problem is too pervasive that it’s almost impossible not to sustain some minor damage. The good news is, you can help the skin repair itself with the help of a powerful restorative serum.

Keep your skin barrier healthy 

Laneige Water Sleeping Mask Duo, USD41.68 (ourshop.com)

A compromised skin barrier can spell trouble because not only will you suffer from dehydrated complexion but certain pollutants can also easily penetrate and damage healthy skin cells. To make sure that your skin barrier remains healthy, use a good low pH cleanser, be diligent with using sunscreen, stay away from strong alcohol-based toners and nourish your skin with hydrating sleeping masks to lock in moisture.

Brighten the skin with treatment masks

SK-II Facial Treatment Masks, USD116.20 (ourshop.com)

You probably already know that pollution can make our skin look lacklustre and dull. To combat this, use a hydrating and brightening facial treatment masks. When used regularly, it can be a huge help in fading discolourations and stubborn dark spots so you can achieve an even, radiant complexion.

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The festive season is all about the spirit of gift-giving. While you fret over the presents to wrap for your loved ones, here's a reminder that you deserve a treat as well. Instead of pinpointing down to one item to get, why not go with a seriously solid set that comes with a variety of items to choose from? Your answer: advent calendars. 

Say no to the stress of gifting — and the holiday rush — and reward your pals (and yourself) with these must-have beauty-themed advent calendars. P.S. Keep on reading to find out how you can score all these beauty-filled boxes, and more, below!

L'Occitane Beauty Calendar Of Dreams


L'Occitane's advent calendars are much anticipated every holiday season and this year is no exception. Coming in bigger and better this 2018, be greeted with their range of favourites, from shower gels, shampoos, soaps, and even EDTs stored in a CASTELBAJAC Paris-designed beauty box. And besides the indulgent haul and the gorgeous facade of the advent calendar, the packaging also levelled up this year with its hamper-like windows and side-structural support, ready to be displayed under the Christmas tree or your vanity during the entire festive season and the seasons to come.

Clarins Advent Calendar


Did someone say limited edition? If you love Clarins products, you don't want to miss their holiday set curated just for you. Expect 12 pockets of beauty treats that pack a punch! We're eyeing two full-sized products (Beauty Flash Balm and Instant Light Lip Perfector), six travel-sized picks and four miniatures from their range of cult-favourites and global best-sellers to add to your stash this holiday. 

SABON Signature Advent Calendar


The holidays are not just about the big gestures and grand parties, it's also about finding time for quiet moments with yourself as you reflect upon the year that is to pass. So cheers to the folks at SABON for putting together an advent calendar that unlocks 24 skincare, bath and body treats to encourage you to sit down, relax and indulge your mind and body. No need for wrapping paper — did we mention that its strikingly beautiful packaging speaks for itself sitting under the Christmas tree?

LookFantastic Beauty Advent Calendar


You'll truly feel the festivities with LookFantastic's Beauty Advent Calendar that's gorgeously dressed in red and gold. Plus, with the luxe beauty samples and full-sized picks it promises to deliver — think products like the GLAMGLOW GravityMud Firming Treatment, Illamasqua Beyond Powder — Deity, and Percy & Reed Perfectly Perfecting Wonder Balm — you'll truly feel that there's always something new to look forward to as you unbox the magic of each box. Watch us take a peek at its contents in our unboxing video.

Want to take home all of the advent calendars featured above and more? Check out our ongoing ClozetteHOLIYAY giveaway here!