I Am Her: Nina Ellaine Dizon On Being A Boss Babe | Clozette


Our “I Am Her” series features the female movers and shakers of the industry to learn how femininity and power coincide beautifully and seamlessly together.


Being a beauty lover is one thing. But transforming that passion into creating your own brand to cater to those who love it as much as you do takes a lot of vision, hard work and spunk. Just take it from Nina Ellaine Dizon, founder of Colourette Cosmetics. Describing the birth of her brand as a spur of the moment challenge she decided to take head-on, we chat with Nina about what it's like to do what you love on the daily and how to be a Boss Babe (a term used to describe Colourette fans and brand ambassadors) in today's competitive beauty industry.




Fill in the blank: I am a beauty lover, an entrepreneur, and a __________. 

I am a beauty lover, an entrepreneur and a Boss Babe who doesn’t give up. 


Why did you choose to venture into the beauty industry?

[To be honest,] this wasn’t planned at all. My first real business was F and F Skin Products and two years later, we [gave] life to Colourette. I always say this: Colourette was more of a spur of the moment [decision]. I reached a point wherein I can no longer find makeup in the market that’s suited for my need so I decided to challenge myself and try and create my own, a makeup brand that’s made for Filipinas.


Your brand Colourette Cosmetics really changed the landscape for local beauty brands. Did you envision this to happen or was it a positively overwhelming experience to you both as a beauty lover and an entrepreneur? 

Nothing was really expected from Colourette during that time as I only thought to start with lipsticks that understand what our normal routine is, what kinds of food we eat and the burning question: will it withstand our day? We first came out with Coloursticks and got positive feedback. From then on [we've] incorporated more things into our product development process like [answering the questions] what shades are universally flattering, are these affordable to the average Filipina, is this something that my peers and myself would wear on the daily? Does it fill in the gaps in the beauty industry? Up to this day, we are still really overwhelmed with all the love and support that we get from our Boss Babes.



What is your favourite part of the production process?


Wow, this one’s a hard question since I’m heavily involved in all of [them]. I love conceptualisation because we get to brainstorm about a lot of things — colours, formula, finish, function and then we tailor cut the future product according to what we think our consumers would like the best. Testing is another story. It can get a little bit frustrating and exhausting at times when you can’t achieve the exact thing you’re going for but once you achieve that, the feeling is comparable to winning the lottery.


Still, I gotta say that my most favourite part of it all is when I get to introduce the product my team and I have worked so hard for to our Boss Babes. I always look forward to seeing their faces when they unbox and try it for the very first time because I know how much thought and work has been put into that single product.



What are the challenges that you faced along the way and how did you overcome them?

I feel like our greatest strength would be our authenticity. We didn’t try to be anyone else, we didn’t portray ourselves as high end, foreign, imported, etc. Our marketing angle was simple: we’re in the Philippines, we are a local brand, here are makeup products we’ve specially formulated for you — a Filipina. The greatest challenge up to this point is still the fact that we are a start-up brand, which basically means we have to work twice as hard to get our name out in the market, to get stores to notice us and eventually display us in their aisles. It takes us extra effort for consumers to even bat an eye when we launch new products because who are we anyway? We’re just a small brand. But I must say that this doesn’t discourage us in any way and even gives us more fuel to work harder and with even more dedication.



What are your Clozette essentials?


Well, of course, makeup is number one. I just need a good old lipstick or a Colourtint, a light coverage foundation and concealer and an eyebrow product. Plus, you have to have a really good skincare routine on top of that. I have also incorporated working out to my daily routine to improve my work-life balance so it’s safe to say that I really need my workout clothes. As for daily wear, I can survive with just denim shorts and a shirt. I’m really a low maintenance kind of girl.


Lastly, what can we expect next from Nina Ellaine Dizon and the Colourette brand? 

There’s definitely a lot to watch out for Colourette and we’re super excited for 2019. We’re working on expanding our product line prioritising what our Boss Babes are requesting, so sit tight.


Find more stories about inspiring women here.


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For some, changing the hairstyle is bold and life-altering. For others, it's just a matter of what mood you are in. No matter the mindset or reason, though, a tweak to the usual can deliver great results. Looking for a change in colour to ring in the Lunar New Year? We’ve got some for you, and they’re lucky ones at that! But before we dish the deal, here’s a friendly reminder that you need your hair to be at its healthiest and strongest before you make the change.




A good hair care routine using products that combat free radicals and repairs damage is a must. Wash your hair without stripping it of the moisture it needs to keep it healthy. Pantene shampoos are packed with Pro-V Nutrient Blends, giving hair strength to fight against damage. Complement your routine with the Pantene Pro-V 3 Minute Miracle Conditioner, which works to protect the hair from further damage with the help of Keratin Damage Blockers in just three minutes! There’s a variant for your every need, too: Hair Fall Control, Total Damage Care, and Daily Moisture Renewal. Whatever your hair needs, there is a Pantene for you.

Once you’ve made sure your hair’s strengthened and healthy, embrace the new year and get lucky with these hair colours according to your zodiac sign, as prescribed by our friends from New Trend Lifestyle.

White for Rat




It’s going to be a year full of drastic changes for you, so we say why not give your hair a drastic change, too? Go all out with the changes and let it brighten not only your disposition but also your look. Think of it as a clean slate for better things to be written on.

Purple for Ox 




It’s your time to shine at work this year. Pair a good new development in your life with a hair colour that’s just as good. Amp up your luck and seal the deal with the royal colour of purple.

Orange for Tiger




If you’ve ever been curious about what it’s like to wear the colours of your Chinese zodiac, this year is the perfect time to pull the trigger. It’s going to be a good year for you, but there’s no harm in giving Lady Luck a little nudge with the help of your hair colour.

Pink for Rabbit




Be pretty — and lucky — in pink this year. It will be a fulfilling year for you when it comes to your career, and a colour that’s as sweet as its state seems to be just fitting. This colour might just bring luck when it comes to your romantic relationship, too.


Grey for Dragon




They say there’s wisdom that comes with age. We say there’s luck that comes with the hair colour often associated with getting older, too. You’ll be getting a lot of help from the people around you, but there will be trouble if you don’t rein in your temper. With a colour as cool as grey, you’ll be reminded not only of your luck but also the need to keep your cool.

Green for Snake




It’s going to be a rocky year for you, so make sure that luck is on your side by donning the colour of hope. You’re going to need to invoke the quality of your hair colour because you’ll be dealing with conflicts with other people. But don’t worry because your career will reach a new level — just make sure you keep your lucky colour and relationships in check.


Beige for Horse




Things will be bright for you this year, but make sure you balance it out with something neutral. This shade for your tresses is just perfect. With the lucky colour helping you out, make sure you remember to keep things and your ego in check, though, to ensure that everything is smooth sailing.

Red for Goat 




This year’s going to be challenging for you in terms of your relationships, so better counter it with something bright and bold. Be assertive when it comes to opportunities but also remember to always be kind and look after your words.


Black for Monkey 




It’s going to be a tumultuous year for you, with lots of changes and hardships when it comes to your personal relationships. Fret not, though, because a little luck will help you out. Blackout the negativity (pun intended) with this bold colour choice.

Brown for Rooster




It will be a better year for you than last year, but because of your propensity to overthink, things may not improve that much. So we say paint your colour a little lighter and manage your way of thinking the same way to let good luck in.


Blue for Dog




Your fortune’s anything but blue this year. Your career and wealth will be great this year, but there are areas to improve upon. Take for example your romantic life and health. Make sure you’re lucky in these areas, too, by feeding your luck with the right colour.

Light Blue for Pig




This year will be filled with lots of highs and lows for you. To ensure you get more of the highs, take things lightly — both in the way you perceive things and the way you look. You’re a bit anxious when it comes to life’s uncertainties so make sure you breathe and enjoy things as they come. Be reminded of that with the help of the calming hue of your hair, too.


It’s now possible to have coloured hair without frizz with the Pantene Pro-V series. Get your Pantene Pro-V 3 Minute Miracle Conditioner here.

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A new year means new plans, new beginnings, and of course, makeovers. And for those of us who feel like January flew by so fast that we weren't able to make the changes we hoped for, thankfully, the Lunar New Year gives us a great do-over opportunity. Along with our own routines, wardrobes, and overall lifestyle getting a revamp, our favourite beauty picks are also heading that route. Ahead, check out how your favourite products got a Lunar New Year makeover. 


Hourglass Ambient® Lighting Blush in Vivid Flush



SGD67


We all know that festivities are equal to a lot of visitations and photo-taking opportunities. So having the perfect luminous flush to make you look fresh and radiant is just what you need. That's where the re-dressed Hourglass Ambient® Lighting Blush comes in. Its signature bronze box is redesigned with a red boar for the Year Of The Earth Pig and comes in a limited-edition Vivid Flush shade created by brand founder Carisa Janes for total wearability, just for the occasion. 


Benefit Cosmetics You're A Lucky Star - Happiness Set


SGD54


Go ham (pun intended) on your Benefit favourites with this adorably packaged You're A Lucky Star - Happiness Set. Stuffed with the brand's bestsellers, namely the Goof Proof Brown Pencil, the Roller Lash, and the Benetint lip and cheek stain in mini sizes, it's the perfect gift to spread some beauty luck to your best gals or maybe even yourself!


Beautyblender Chinese New Year 2019 kit


SGD49


Offered in its iconic original sponge and a 1 oz. solid blendercleanser®, the Beautyblender's Chinese New Year 2019 kit will definitely have you saying goodbye to streaks on your base for good. The combination of brash red and gold gives the perfect prosperity colours to go with your beauty routine for the rest of the year. 


Becca Shimmering Skin Perfector™ Pressed Highlighter Year Of The Pig


USD58


What better way to attract luck for CNY than to shine like gold? Pack on the glow with this collectable Becca Shimmering Skin Perfector™ Pressed Highlighter, Year of the Pig edition. The irresistible pig imprint and showoff-worthy limited-edition gold compact is just an add-on to the already gorgeous and flattering peachy shade of this pick. 



Sunday Riley Lunar New Year kit


SGD79


With the traces of cool weather still upon us from the holidays come tired and dry looking skin. And since January happened like a flash, there's just no time to recover. So what do you say about hitting the reset button this February with Sunday Riley's Lunar New Year kit. Get your hands on the Ceramic Slip CleanserLuna Sleeping Night Oil, Good Genes All-In-One Lactic Acid Treatment, and the C.E.O. Rapid Flash Brightening Serum perfectly curated in a red and gold CNY packaging to have you greeting the Earth Pig's year with healthier skin. P.S. While you're at it, give our review of these brand favourites a read!


Givenchy Prisme Libre Powder – Mousseline Pastel n°1


SGD100


Make sure your makeup look is at its best by adding a touch of Givenchy into your beauty routine. This loose powder combines four complementary pastel shades that are perfect for colour correcting, mattifying, and refreshing your look for a flawless finish that'll last through the busy day. Plus, it's worth mentioning that just in time for the festivities, it got a great makeover with its cover lid dressed in an exclusive red and gold clover pattern that will add a hint of flair to your vanity.



Glamglow Gravitymud™ Firming Treatment Gold


SGD80


Have you seen our scoop on whether or not Glamglow masks deserve a place in your beauty routine? Well, add this one to your beauty picks because it got a limited edition glow-up just for CNY. Now offered in a gold jar enclosed within an equally beautiful illustrated box, this will definitely add a feel of luxury to your next at-home pampering session. 


LANEIGE Chinese New Year Collection


Hold on to your hats K-beauty lovers as LANEIGE strips away its typical pastel shades and dons a fiery shade of red just for the Lunar New Year. From single-packaged favourites like the Perfect Renew Renegerator (SGD88), BB Anti-Aging Cushion (SGD62) and Silk Intense Lipstick (SGD36), to beauty bundles like the Perfect Renew Set (SGD284), Moisture Set (SGD199) and Red Makeup Set (SGD91-98), we have to admit that while we love LANEIGE's soft colours, this limited edition curation definitely gives the products a sexier appeal.


Complete your festive look with these stylish pieces.


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