Our “I Am Her” series features the female movers and shakers of the industry to learn how femininity and power coincide beautifully and seamlessly together.
Being a beauty lover is one thing. But transforming that passion into creating your own brand to cater to those who love it as much as you do takes a lot of vision, hard work and spunk. Just take it from Nina Ellaine Dizon, founder of Colourette Cosmetics. Describing the birth of her brand as a spur of the moment challenge she decided to take head-on, we chat with Nina about what it's like to do what you love on the daily and how to be a Boss Babe (a term used to describe Colourette fans and brand ambassadors) in today's competitive beauty industry.
Fill in the blank: I am a beauty lover, an entrepreneur, and a __________.
I am a beauty lover, an entrepreneur and a Boss Babe who doesn’t give up.
Why did you choose to venture into the beauty industry?
[To be honest,] this wasn’t planned at all. My first real business was F and F Skin Products and two years later, we [gave] life to Colourette. I always say this: Colourette was more of a spur of the moment [decision]. I reached a point wherein I can no longer find makeup in the market that’s suited for my need so I decided to challenge myself and try and create my own, a makeup brand that’s made for Filipinas.