I Am Her: Sabrina Tajudin On Beauty And Family | Clozette


Our “I Am Her” series features the female movers and shakers of the industry to learn how femininity and power coincide beautifully and seamlessly together.


Back in 2014, Sabrina Tajudin forayed into the Malaysian beauty industry with Breena Beauty, releasing a curated line of makeup brushes. Having a background as a beauty blogger, her goal was to make high-quality and high-performing cosmetic tools available to the market at budget-friendly price points. Since then, Breena Beauty has expanded to accommodate other product offerings such as sponges, tool cleansers, and most recently, colour makeup with an eyeliner, eyeshadow palette and a line of more than 12 shades of liquid lipstick. We caught up with Sabrina and asked for her thoughts on family and being in the business of beauty.




Fill in the blank: I am a ____________ (entrepreneur, beauty mogul, etc)

I am a beauty blogger turned entrepreneur.


How did you decide to go into the beauty business?

I just love beauty products; it is another form of art, which was my favourite thing when I was a kid.


What is it like running a business with your husband?

It’s fun but also challenging. *laughs* But the best part is we get to be as honest as possible with each other on thoughts and ideas without having to take them personally.






Is it challenging to juggle between business and your growing family?

I won't lie, it is challenging but it is definitely a learning process and teaches me a lot of things for a better me.


Why did you start Breena Beauty with brushes instead of a cosmetic item?

I want to start with something different from others in the market and I also take time to venture into cosmetics because I want to make sure I get the best sources of ingredients for my product rather than jump into it with no clue of what product I have to offer to the consumer.


What are your favourite makeup products?

Of course, I love my Velvetcreme Matte liquid lipsticks that I also use as a blush.





Which part of your face do you start with first when applying makeup?

I start with a proper skincare routine, making sure my skin is well hydrated, then I start with dotting my face makeup, which is foundation or concealer.


What’s your top tip for a flawlessly made-up face?

Well-prepared hydrated skin and the baking technique.


What are your Clozette essentials?

Plain blouse and tapered pants are my go-to for every day.






What can we expect from Breena Beauty in 2019?

New products especially in the colour cosmetics category and if all goes well, we will have our own skincare products.


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It is often said that beauty is in the eye of the beholder. But what’s not discussed a lot in the name of beauty is eye health. We can all admit that we often overlook our eyes, not just in the name of beauty, but in our daily lives. It’s high time that changes. Give your eyes the lovin’ they deserve without compromising your beauty goals; there’s a place where you can do that now — the ACUVUE® DEFINE® Beauty Eye Care Store


A peek at the Mee Mee Eye Care Store


Created in partnership with Mee Mee Eyecare and can be found at [email protected], it is your new hub for eyes that look, feel and are great. Get a recommendation on the best beauty look for you with the help of the ACUVUE® DEFINE® Digital Beauty Advisor. All you have to do is answer a personalised quiz and you’ll get not only makeup tips for your eye shape but also advice on how to take care of the contact lens that look best on you.

There’s also the DEFINE® Virtual Mirror where users can virtually try on DEFINE® beauty lenses along with different makeup features. Plus, you can get your eye health checked while you tick off your beauty goals list through the help of comprehensive eye health assessments, consultations and lens fitting services in the store.


#TeamClozette trying out the services at Mee Mee Eyecare

The concept sounds like a dream, so, of course, we had to test it out. Here’s what three ladies, who have different eye health needs and experiences, have to say about the experience.

Jessie, someone who underwent LASIK surgery


Jessie has her eyes checked years after getting LASIK


“I admit I was a little worried about my eye health prior to the appointment, considering the long hours I spend in front of digital devices daily.

Since I had undergone LASIK many years ago, I was pretty familiar with the eye check processes. The key difference, however, was that I did not have to wait a long while in between each station this time around. My optician was professional, prompt and insightful, taking care to explain every process and ensuring my comfort before proceeding. I like that they took the extra step of understanding the customer’s eye care habits prior to beginning the tests, which she cross-referenced with the results to allow me to better understand the impact my screen time habits have on my eyes. It was definitely not a daunting experience as I recalled in my younger days, and I would strongly recommend regular eye checks to protect your peepers.”


Becks, an Acuvue Define user


“What stood out for me during this eye health check was the incredibly comprehensive checks that you don’t usually get at a regular optical store. Apart from the usual prescription check, there were other rather interesting checks that caught my attention. There’s a topo machine that takes a picture of your cornea to see its curvature and health profile; a tonometer that captures your eye pressure; and even an OCT machine that takes a picture of your retina (back of the eye) for a truly thorough diagnosis. It also helped that my optician was incredibly patient and helpful in ensuring that I was well taken care of in terms of my wellbeing and my numerous questions.




Did I expect a healthy diagnosis after my eye health check at Mee Mee? Well, half and half. While I am guilty of spending hours on the computer every day, I make a conscientious effort to let my eyes “rest” every now and then. It also helped that I made a switch to Acuvue Define a few years ago and has been a loyal user ever since because of the all-around comfort these beauty lenses give me. But going on regular eye health checks should be in place – and I’m glad my latest was at Mee Mee.”



Azleena, a beauty contact lens user


“Despite wearing contact lenses since I was 12, I have to admit that I am still quite careless when it comes to my personal eye health. Truth be told, I am more particular about the eyewear design than the manufacturer since switching from clear contact lenses to beauty lenses.

I was pretty nervous about my eye health check as first because I knew my vision is quite bad and I was unsure if it is due to wearing the wrong grade lenses or if my astigmatism has gotten worse. The optician brought me through several eye check-ups — more than any eye test I've been to! First up was the eye test to check the condition of my eye. Secondly, we did the typical visual acuity test. Bad news and good news: my astigmatism did not increase, however, the grade on my right eye went up by 100.


An avid contact lens user gets her eye checked at Mee Mee Eye Care

Thirdly, she tested for damage on my cornea — by far the most interesting test. She started by dabbing a harmless dye called Fluorescein into the corner of my eyes. It neither hurt nor sting. After a few blinks, the dye will stain your eyes temporarily to allow for corneal imperfections to be seen. Thank God I was all cleared for that. We also did several other tests that revealed that there were tiny red veins around my cornea due to long term wearing of lenses. (Note to self: Try not to wear contact lenses every day and rest on weekends if possible.) We also mapped the curvature of my cornea, and the optician showed me what the back of my eyeballs looked like, which was pretty cool.

What I found interesting is that my optician would not only do the tests for me but she would also explain what the tests were for in both medical and layman terms. She also made sure that I am comfortable doing the tests and gave me advice on how I could improve my eye health, what the consequences were if one were to not take care of their eyes. Overall, the eye tests were pretty interesting and eye-opening (no pun intended). I will definitely get a new box of lenses for my right eye so I don't strain my left eye any further.”


ACUVUE® DEFINE®’s first-of-its-kind Beauty Eye Care Store is located at Mee Mee Eyecare, #04-03, 313 Somerset, 313 Orchard Road, Singapore 238895.

Plus, get your hands on ACUVUE® products here.

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Early this year, trend forecasts named wellness as the next big thing in 2019. In tandem with this movement came an increased demand for ecologically conscious and ethically sourced products as a response to the often-ambivalent social responsibility practices of the fashion and beauty industry. Providing a holistic approach to beauty, where the products are as clean as the practice, is Love Beauty and Planet which recently unveiled its latest collection of shampoos, conditioners and body washes in Singapore.


Love Beauty and Planet Murumuru Butter and Rose Body Wash

Love Beauty and Planet Majestic Glow Body Wash


Love Beauty and Planet promises a conscientious management of its products from production to packaging in what they call the Five Labours of Love. Love Beauty and Planet ethically sources organic and sustainable ingredients all over the globe while creating initiatives for fair wages in its partnerships. Their products also boast of a quick-rinsing technology, which cuts back on water consumption but delivers heavily on nourishment, with essential oil and extract-based fragrances. The packaging consists of 100% recycled materials and there are already plans to replace the plastic caps with similar-grade materials in the next two years.


The ideals of Love Beauty and Planet


The company has also committed to reduce its carbon footprint by monitoring its carbon emissions and imposing a tax upon exceeding its limits, with proceeds going to third-party initiatives that reduce carbon production and landfill waste. In addition, its products are also vegan, having plant-based cleaning and detangling agents, and cruelty-free, which means they have not been tested on animals.


Love Beauty and Planet Conditioners


Love Beauty and Planet’s product range comes with three variants. The Murumuru Butter and Rose line is excellent for providing moisture and deep nourishment and is best suited for drier skin types and hair, especially colour-treated tresses. The Argan Oil and Lavender line is targeted for taming unwanted frizz and soothing the senses, while the Tea Tree Oil and Vetiver line is known for its deep-cleansing and purifying properties. Their lotions and body washes also contain intensely hydrating ingredients like shea butter and coconut water, which are great for nurturing the skin and maintaining its elasticity, promising smooth and moisturized skin for up to 24 hours.


Whichever one you choose, feel more beautiful while contributing to a healthier and less waste-driven Earth by picking up Love Beauty and Planet products at RedMart and in select Watsons stores nationwide. Products will also be available for purchase at the brand’s website (coming soon!) starting 5 March 2019.


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