Our “I Am Her” series features the female movers and shakers of the industry to learn how femininity and power coincide beautifully and seamlessly together.
In a world dominated by fast fashion, finding clothing that perfectly fits your silhouette and suits your style can be hard. Whether it's the colour or an ill-fitting sleeve, there's always something that we compromise on and we almost always never get the exact design we want. On the other hand, the idea of going to traditional tailoring shops seems like a hassle for most of us. The good news is, there's a new option that solves all these woes. Enter ATE By Tatah, the brainchild of couturier Tatah Costales that emerged to answer the need for accessible made-to-measure clothing.
Tatah Costales at ATE By Tatah Katipunan branch
Armed with years of experience in marketing and sales, Tatah's idea came to mind when she noticed how people love bargain and fast fashion clothing but would often run into problems with the size availability and overall fit. "Often, shoppers would find a piece they love but it won't come in their size nor fit them perfectly and that's when I saw an opportunity." ATE (pronounced as ah-teh, which means big sister in Filipino) is more than your usual clothing shop in that after choosing a piece, you can have it altered to your taste. Plus, you can even consult with the stylists in store!
Keep reading to know more about this unique fashion experience and the woman behind it.
Fill in the blank: I’m an entrepreneur, a couturier and ____________.
"A mentor and a mentee. I'm the kind the person who loves to teach and learn. In my store, I really enjoy giving fashion advice and style tips for each customer. At the same time, I also get a lot of insights from my patrons on current trends and preferences. I believe life is always a constant learning process. And that is why even when I was already in the fashion business, I still attended the Fashion Institute of Technology in New York and regularly go to seminars to further my expertise and hone my skills. Afterwards, I cascade this knowledge to my staff."
ATE By Tatah is unique because of its tailoring option. What was your inspiration behind this idea?
"It goes back to when I was still working in the shopper marketing and sales department of a multinational corporation. I was handling key accounts and the role requires for me to dress up frequently for meetings and such. That's when I first experienced the hassles of finding good pieces of clothing. Another inspiration came from my thrifting sessions where I would deconstruct a piece that I like so it will look better and fit my taste. From there, the idea of having a shop with a tailoring option just naturally came about."