Our “I Am Her” series features the female movers and shakers of the industry to learn how femininity and power coincide beautifully and seamlessly together.
It's often said that it's what's inside that matters. We can all agree that it's true, but it doesn't apply only to values and character. In style, what we wear under — what's inside, so to speak — matters just as much as what's on the outside. The wrong pair can make or break an outfit. But more than that, it carries some kind of magic — a secret to feeling good that only the wearer knows. It inspires confidence and empowerment. And that's exactly what Terie Sim, the woman behind lingerie line Love, Terie, wants to constantly be able to provide through her products. Ahead, we pick Terie's brains to learn about the inspiration behind her line and why she looks up to drag queens.
Fill in the blank: I am a woman, a designer and _______.
I am fearless.
What made you decide to venture into the lingerie business? Why wireless?
It all started back in the days when I was a cabin crew with Silkair. Wearing wired bras were unfavourable in my work conditions as mobility and comfort were our main apparel priorities. Wired bras were not providing the comfort I needed to manoeuvre in a restricted space. I discovered and tried my first wireless bra from F21 and was completely in love with the comfort it provided me. Feeling desperate, I went out to search for more wireless bras but could not find any that fits the Asian body comfortably with modern styles or designs so I thought to myself, "Why not create my own?"