The Ideal Scent, According To Different Countries | Clozette

Smells don’t just elicit memories. They reflect an entire story, one that varies from country to country. A lady from the Middle East may prefer strong, earthier scents while local gals in Japan and South Korea would opt for something sweet for her everyday fragrance. Read on to discover what connotes the ideal scent, according to different countries.


Among the Japanese, the ideal scent has floral notes but should also not be strong and noticeable. This is why Japanese women would often gravitate towards sweet-smelling perfumes. You could find notes of rose and jasmine among most of the perfumes made in Japan. The floral scents are often balanced out by the light addition of musk or citrus notes for a nice sweet scent. Issey Miyake’s L’Eau d’Issey Eau de Toilette is an example of the ideal Japanese scent.

United Arab Emirates

In contrast to Japan’s preference for sweet scents, women from the Middle East prefer rich and sumptuous fragrances with strong staying power. They also like high-quality ingredients in their fragrances. One such ingredient is the oud, or agarwood, which is said to be the most expensive wood in the world. Oud oil is called 'liquid gold' — the primary ingredient in many luxury perfumes with a rich scent. A staple among women in the area are the bestselling unisex perfumes from Abdul Samad Al Qurashi.

United Kingdom

Over in the UK, women prefer classic fragrances that last all day long. What is more classic than the Chanel No. 5 Eau de Parfum? It’s a complex abstract fragrance with overarching floral notes that’s full and rich. May Rose and jasmine notes are complimented by hints of airy citrus and enriched by smooth bourbon vanilla, making it very feminine and sensual.


Simple, uncomplicated, subtly sexy. These are the best ways to describe the ideal scent in the US. Most of the best-selling fragrances in the US have a light and fresh combination of fruity, floral, and woody notes. Modern, natural scents are currently dominating the fragrances in this part of the world. Byredo’s Bibliothèque has floral notes of peony and violet, with some fruity notes of peaches and plums, underscored by the earthy notes of leather, patchouli, and vanilla.


France is known to be the fragrance capital of the world, known for its innovative perfumes that gained its reputation over several centuries. It’s safe to say that the demand for their charming and complex fragrances haven’t declined over time. Among Frenchwomen, a classic fragrance found on their vanity would be the Chanel Coco Mademoiselle. With fruity, floral and chypre (citrus) notes, it's a very complex yet also elegant perfume.

(Cover photo from: @isseymiyakeparfums)

Upgrade your fragrance collection with these top picks.



Are you a lipstick lover? If so, from mattes to shimmers to sheers, you probably have one of each finish in your collection. With the series of holiday parties just around the corner, it will help to have lot of options at hand. Luckily, Tom Ford Beauty just came out with new shades to add to their Lip Colour Lipstick range.

These lipsticks are made with exotic ingredients such as soja seed extract, Brazilian murumuru butter, and chamomilla flower oil. These give the lipsticks their creamy smooth texture that just glides like a dream on your lips when you apply it. Interested in getting one for yourself? You can get the shades Scott, Donovan, and Taylor for SGD50/~USD36.59 each.

Watch our unboxing video above to check out the swatches.

(Cover photo from: @tomfordbeauty)

Shop Tom Ford Beauty Lip Colour Lipsticks in Sephora stores and online.

Confidence. Such a simple word, but what a challenging mental state of being. Whether we admit it or not, a lack of confidence can be one of the most disruptive aspects of our life. While being confident may not come easy, that does not mean you can’t seize the day with a flawless game face on.

Estee Lauder Singapore Muses

Get closer to Estée Lauder Singapore muses (from left to right) Eswari Gunasagar, Nadiah M.Din, Sonia Chew, Xixi Lim

Wearing confidence 24/7

Have you ever wondered how personalities from different walks of life overcome moments when they feel less than confident to be and look their best? Earlier this month at the Double Wear Stay-in-Place Playroom, we sat down with four Estée Lauder Singapore muses — Nadiah M.Din, Sonia Chew, Xixi Lim and Eswari Gunasagar — for an up-close and personal conversation on confidence.

Plus, discover how their Estée Lauder Double Wear Stay-in-Place Makeup propels themselves to wear their confidence 24/7.

Spend some time for yourself and don’t neglect yourself.

N adiah M.Din, Actress & Host

“I felt the ugliest after I gave birth to my children. You still have that postpregnancy tummy, and you still feel that you’re not your best,” shared Nadiah. “I took up a TV drama just one month after I gave birth and I felt like crap on set. When I went back home, the one who brought back my confidence was my husband. He’ll go, ‘You’re so beautiful. Look at you!’

Nadiah M.Din

Nadiah, who wears shade 4N3 Maple Sugar, likes that the Estée Lauder Double Wear Stay-in-Place Makeup does not leave smudges on her shawl.

Some women get too caught up in being a mum. Get out, do something! Do something that you love. It’s very important that, despite being a mum, you still find and spend some time for yourself so you don’t neglect yourself. The number one thing is loving myself — then I am able to love and give.

I’m a busy mum running everywhere. The fact that my Estée Lauder Double Wear Stay-in-Place Makeup can stay on and last for 24 hours means you don’t have to worry about reapplying all over again. Also, sometimes, my kids run around and touch my face — and I don’t have to worry about smudges!”

“When you can’t control the situation you can still control how you react to the situation.”

 Sonia Chew, MediaCorp 98.7FM DJ & Host

“The ironic thing was I felt the least confident when I became too busy. I was losing myself in the pot. At that point, there was anxiety. Every time I had to take the stage, I did not feel confident,” shared Sonia.

“I’m in a much better place now. Headspace is so important. Surrounding myself with the right people in my life is important. When you can’t control the situation you can still control how you react to the situation. That has been the key to improving my quality of life.

Sonia Chew

Sonia, who’s in shade 2W0 Warm Vanilla, appreciates that her Estée Lauder Double Wear Stay-in-Place Makeup does not clog her pores after wearing it for over 20 hours.

[With my Estée Lauder Double Wear Stay-in-Place Makeup,] I went from a 12- hour work shift to a party, and I got home at 6AM. I had it on for almost 20 hours! The colour matching is amazing. They’ve got different tones as well – not just the shades, but the undertones. And it fits perfectly. It also doesn’t crease over the course of many hours, and it does not clog my pores.”

“You have to understand and recognise [your own strength] before others can see it.”

 Xixi Lim, Actress & Host

“It was about two years back when I was struggling to find out who I am. I’ve always been [plus] size, but there was a period of time when I didn’t feel good about myself and didn’t have jobs coming in. It gets really scary in our industry when it’s really quiet for you,” shared Xixi.

“I relied a lot on my family and friends and that’s when they told me: “Hey, do you know you’re actually really funny?” Everyone wants to look pretty when you’re in this industry. But you have to understand and recognise [your own strength] before others can see it. That’s how I picked myself up.

Xixi Lim

Xixi feels that the Estée Lauder Double Wear Stay-in-Place Makeup is sweat-resistant and non-cakey as she perspires very easily. She wears shade 1N2 Ecru.

I always bring my Estée Lauder Double Wear Stay-in-Place Makeup out so the makeup artists can use it on me. I perspire very easily when I’m at shoots under the hot sun, and I don’t like to put on more product on my face after I perspire. So this foundation really helps a lot [because it’s long-wearing]. It’s also non-cakey, and I don’t want to look like I have a lot going on on my face.”

“As much as there was negativity, there was positivity.”

 Eswari Gunasagar, Actress

“I got my first Tamil drama on Vasantham about nine years ago,” shared Eswari. “Being in the social media era and the limelight, you subject yourself to keyboard warriors. All of a sudden, I had people saying things like, “she’s just a pretty face” or “she can’t act”. I felt that I wasn’t good enough, and that took a toll on me. I wasn’t confident. I didn’t want to go out. I didn’t want to post any pictures. I felt like if I was going to post something, people were going to comment.

Eswari Gunasagar

Eswari, who’s in shade 4N1 Shell Beige, is thankful that the Estée Lauder Double Wear Stay-in-Place Makeup has a diverse

40-shade range.

But as much as there was negativity, there was positivity. And I decided to channel my energy towards the positives. For me, it’s difficult to find a shade to match my skin tone. I’m thankful that the Estée Lauder Double Wear Stay-in-Place Makeup has such a wide 40-shade range. One more great thing about this foundation is that the longer it stays on your face, it feels and becomes more like a second skin!”

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