The last couple of years marked the rise of 'influencers'. Whether they be Instagrammers, YouTubers, or bloggers, this umbrella term united all of these previously non-mainstream and non-traditional entities into one, crossing over from 'the fifth estate' to becoming a whole new phenomenon on their own.
But while many rising stars on social media claim this term as soon as they hit a certain amount of followers, subscribers, or patrons on their respective platforms, we can't help but wonder if the word 'influencer' still stands for what it should mean: to actually have influence.
Take the Kardashians and Jenners, for example. Love them or hate them, the empire they have built on and through social media, even before 'social media influence' was a thing is a perfect example of mastering the art of being an influencer. This is most evident through Kylie Jenner's tweet about not loving the most recent Snapchat update — on the account that she was named the unofficial Snapchat Queen due to her fondness for the platform — supposedly caused the social media platform's value to drop by USD1.3 billion in a day.
sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad.— Kylie Jenner (@KylieJenner) February 21, 2018