Innisfree Will Teach You All About Beauty In "Beautiology 101" | Clozette

(cover photo from @innisfreeofficial)


When it comes to product marketing, let’s be honest, Koreans do it best. Just look at how Innisfree did it by creating a web drama collaboration with OnStyle which feature its products, beauty trends, and tips!

Innisfree’s first web drama collaboration with OnStyle was Sweet Youth – if you haven’t watched it, get a sneak peek by clicking here!

(photo from Instagram/@sandy716167)

In their second drama, titled Beautiology 101, the show levels up the quality with its spot-on acting and beauty information naturally delivered to you as if you were a student in a beauty school. And what’s even better are all the models-turned-actors who provide the show with a little eye candy!
(photo from Instagram/@innisfreeofficial)

Besides the gorgeous actors and beauty information, Beautiology 101 also introduced some interesting new products from Innisfree, such as their changeable colourful cushion cases through their campaign, called “Made By Me, My Cushion”. These cushion cases are great for switching up your compacts depending on your outfit and mood.

If you happen to be travelling in Seoul and want to customise your cushion foundation cases from Innisfree, then drop by their #MyCushion ATM! It’s a pop-up store at Garosu-gil, Seoul where you can instantly switch your case to a fun and cute design! But you have to hurry, because the pop-up will only be there till the end of June!



(photo from Innisfree)


If you’re more of an eyeliner lover, though, then you’ll be glad to know that Beautiolgy 101 also introduced Innisfree’s Always New Auto Liner – an eyeliner with a sharpener inside its cap, so you can get a sharp tip every time you use it!

And because Innisfree understands that a sharp eyeliner tip is crucial to create a perfect line, they also thought about giving makeup lovers and pros a lot of colour options by releasing 20 different shades to suit everyone’s liner needs!

By perfectly combining “drama” and “beauty” in one show, learning how to use Innisfree’s products has never been more fun or easy. And since Beautiology 101 just finished airing, you can now marathon the entire 10-episode season and pick up more beauty tips and tricks here!

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Which scenes or tips did you love from Beautiology 101? Share your favourites with us in the comment section below!

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Whether it be domestic or international flights, there are restrictions when it comes to carrying liquids. That's why travelling with your favourite fragrance can be an inconvenience in a lot of ways; from not meeting the allowable amount on board to worrying about the fact that the bottle might break or leak inside your luggage. 

Still, that doesn't mean you should forget about smelling fresh and fab as you head out exploring new sights. Get those packing bags ready with our travel tips on how to pack your favourite scents!

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Sock it up



If you absolutely have to pack a whole bottle of perfume in your check-in luggage, make sure it's secure and does not break during the flight. So stuff it inside a stretchy pair of thick socks; and make sure it stays in place by sandwich-ing it between your clothes. That way, your perfume will be well cushioned to withstand travel.
Go for a stylish, yet compact and functional container



The scent is just one of the things we love about our perfume. The other thing we love? The packaging. We have to admit that one of the things we also consider when purchasing most of our beauty products is its aesthetic. But if the bottle is too big for travel and you don't want to risk breaking it during transit, then the Travalo Classic is the way to go!

Slim and sleek, this new atomizer might just be the secret must-have item that perfume lovers should get their hands on. Each comes with a patented Genie-S system that allows users to easily “pump to refill” their favourite scents. This unique system refills the atomizer in seconds without any spills or exposure to air, making it the perfect travel companion.


Feel free to be 'clingy'



Worried about your perfume bottles leaking during the flight? Uncap the bottle and wrap a thick layer of saran wrap over the opening. Make sure that the saran wrap is flat and perfectly sealed on all sides before replacing the cap on the bottle. That will ensure that your perfume bottles remain leak-free throughout the flight!


Maximise the mist your perfume spray produces



Sometimes, it's so easy to go overboard and spray way too much perfume all over ourselves. The result: running out of perfume before the end of the trip. To prevent this, we turn to Perfume Pod!

This minimalistic perfume container may seem tiny, but the 5mL it carries goes a long way. With its controlled nozzle, it can deliver up to 60 to 85 sprays. That's more than enough to keep you smelling great throughout your trip! 

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What are your tips on bringing perfumes when travelling? Share it with us in the comments below!
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Who knew that we could have two or three skin types? We've been so wrapped up figuring out our [singular] skin type that we overlooked the possibility we could have more than one -- such as combination-sensitive or oily-acne prone with dry patches. Which is why multi-masking is the perfect way to de-stress, purify, and address our complexion's varied skin concerns! 


But since we’re all newbies to the whole world of multi-masking, we thought, why not let our Community learn from the best? So we partnered with Origins Philippines for “Clozette x Origins PH Mix & Mask Workshop” – a skincare workshop held last Saturday (28th May) at SM Makati where selected Clozette Ambassadors and members of the Community were treated to an afternoon of healthy snacks and juices courtesy of The Wholesome Table, skincare lessons, and multi-masking demonstrations from Origins Philippines’ “Resident Product Expert” Samantha Lim!


Origins Philippines' Sales & Training Coordinator Samantha Lim

Mask combinations such as the Insta-Glow, Blemish Buster, and the Green Detox were applied on 3 volunteers from the audience; and these 3 are perfect for all skin types and for anyone who wants to give their skincare regimen a boost! 

Clozette Ambassadors and Clozetters carrying their Origins goodie bags

So, want to mask your way to glowing and clear skin? Then read on to learn more about these 3 multi-masking combinations which will definitely amp up your beauty and pamper routines! 


Insta-Glow

The multi-masking must-have for anyone who wants to give their skin a glowy boost or a quick pick-me-up! Apply the Original Skin™ Retexturising Mask with Rose Clay on your T-zone and chin, and the GinZing™ Refreshing Face Mask on your cheeks to energise and purify your complexion in 10 minutes! 


Samantha sprayed the Maskimizer™ Skin-Optimizing Mask Primer on Clozetter Jeanne's complexion before applying the masks

Why do these two masks work so well together? Because the Original Skin’s fine Jojoba beads gently but effectively remove dead skin cells and refine your pores; while the GinZing mask’s coffee and cucumber ingredients wake up a dull and tired complexion — giving your skin a cooling and hydrating boost!



Blemish Buster

Want to give your skin a deep detoxification? Then the combination of the Clear Improvement™ Active Charcoal Mask and the Out Of Trouble™ 10 Minute Mask is the perfect one for you — it will banish all your blemishes and your skin’s impurities in a short amount of time! 


Samantha applied the two masks on Clozetter Fatima's T-zone to focus on her more clogged areas

How? The Clear Improvement’s Bamboo Charcoal acts like a magnet to draw out deep-dwelling pore-cloggers, while the Out Of Trouble’s ingredients work to slough off dead skin cells and refine rough texture to steer your complexion away from possible breakouts!




Green Detox



Don’t let its packaging fool you, but the By All Greens™ Foaming Deep Cleansing Mask is a powerful product because it's actually 2 different masks in one bottle! This creamy clay mask, which is packed with nutrient-rich Spirulina, Green Tea, and Spinach, transforms into a foaming cleanser the minute it touches your skin to detoxify clogged pores while gently-yet-deeply cleansing your skin. So if you want to give your skin a nice detox without stripping it of its moisture, this is the perfect multi-mask for you!


Clozetter Alyanna left the mask on her face for 10 minutes to really give it a good clean

What are your favourite mask combinations? Share your multi-masking tips and tricks with us in the comment section below!


And don't forget to visit Origins Philippines at SM Makati, SM Megamall, and SM Mall of Asia to try out these amazing masks for yourselves!


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