Insider Roundup: An "Agent Carter" Makeup Collection & More | Clozette


Welcome to a new week! How was your weekend? We know you'd love to have more time to rest but the hustle continues. You can take a break, of course. And while you go on break, here are some fun info to take with you. Ahead, the latest and hottest in the worlds of fashion and beauty.


"Agent Carter" makeup



Whether or not you're a fan of the series "Agent Carter," you'll find the makeup collection by Besame Cosmetics inspired by it to be enchanting. The collaboration is also one that makes you nod in agreement since they're both inspired by the '40s.


Pedder Warehouse Sale



Get a chance to score a discount on shoes, bags and accessories at the Pedder Warehouse Sale on 24 April from 8 AM to 6 PM at 435 Orchard Road, #12-02 Wisma Astria.


ghd Gold gets Red Dot



The ghd Gold styler has been given the Red Dot Award for "high design quality." Congrats, ghd! Do you have your own? Share your experience with us.


A touch of NY in SG




Coach has injected a touch of New York in Singapore through a mural painted by DAIN and SUCH. Marvel at the artwork at the Botanic Gardens MRT station from today until 17 May.


(Cover photo from: @besamecosmetics)


Check out what you may have missed last week here.


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Hooray for Friday! Before you jet off to your weekend destinations, here are some fun things you need to know about. Ahead, the latest in the worlds of fashion and beauty.


Kat Von D brows




The much-awaited brow line from Kat Von D Beauty will soon be available. Get your hands on the Kat Von D Beauty 24-HR Super Brow Long-Wear Pomade, Brow Struck Dimension Powder, Signature Brow Precision Pencil and two new brow brushes can be purchased starting 10 May.


Dash stores closing down



After building their own personal brands, the Kardashians have decided to finally close their Dash stores for good. The stores located in Los Angeles and Miami are reportedly closing down this year.


Maybelline's new face



Meet Maybelline's new face. The beauty brand has announced model Josephine Skriver as their newest ambassador. 


Meghan Markle's shoulders



In a recent post by the Kensington Palace, Meghan Markle was seen with Prince Harry visiting the Commonwealth Youth Forum. Sadly, the purpose of the visit was not the reason Markle got attention. Many called out the actress's choice of clothing; she wore a sleeveless dress, which got many people saying it was inappropriate for someone who will be married into the royal family. How do you feel about it?


Check out what happened earlier this week here.


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One might think that after earning almost USD10 billion last year in in-store and over-the-counter sales, beauty giant Shiseido would keep the shopping experience for their clients traditional — at least for a little while longer. But the brand's CEO Masahiko Uotani begs to differ. In his perspective, people are already turning to online shopping, even when it comes to beauty, and he wouldn't want to be the last one to jump on that train. 



This is why the Japanese brand, which also has Laura Mercier cosmetics and Dolce & Gabbana fragrances under their belt, sought for solutions in partnering up and even buying tech start-ups in Silicon Valley to amp their knowledge in augmented reality, artificial intelligence (A.I.), and other technological advancements that will shape up online beauty shopping in the near future. 


Some of their recent acquisitions include Olivo Laboratories, which specialise in artificial skin technology, and MatchCo, a California start-up that develops software that allows customers to use their smartphones to create customised foundation.


But Shiseido is not the only beauty company that has tapped into technology to get on with the times. Brands like Make Up For EverEspoirThe Face Shop and more, have now let their products be used in beauty app Meitu for an augmented reality experience where users can test how the product will look like on them before they purchase. 


Even Sephora has tried their hand at using various technological advancements, with both in-store and mobile app upgrades, including Virtual ArtistPocket Contour, Mini-Beautic sampling service, and Digital Tag Cards.



(Photo from: sephoravirtualartist.com)


Even so, there's still a long way to go when it comes to having an accurate tech-mediated beauty experience. Many beauty bloggers, gurus, and fanatics have already gone their way to try custom makeup recommended by an app or an augmented reality simulation and some still ended up with so-so results, if not a complete fail. But progress is definitely on the way.



Given this, there's no stopping the fact that this is where the beauty industry is headed. But will going to shops and beauty counters to do actual swatching and shopping completely be phased out? Hopefully not. It's not like everyone can afford the luxury of trial-and-error every time, right?


(Cover photo from: Genzel)



In similar news, is this where the fashion industry is headed?


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