fashion . News & Events

Insider Roundup: First Professional Korean Haircare Brand In SG & More

Yay, Friday!

It's almost the weekend! And with another week passing comes a myriad of news hot off the press. Make sure you don't miss a beat by reading the juicy deets below. 

Amos Professional lands in Singapore

Woman with ashy-purple wavy locks

Are you a fan of everything Korean? Then, you've more or less wanted to cop some of their most stylish and trendy hair looks. Good news! South Korea’s number one professional haircare brand Amos Professional has finally landed in Singapore. Being the first professional Korean hair care brand to launch in Singapore, the brand promises to deliver products that will have your locks looking like your favourite Hallyu stars in no time. 

Say hello to contoured brows with Benefit's new service

A photo of a woman getting her brows contoured by a tiny woman on a swing

Besides the cult favourite products on their counters, Benefit is also known for being a go-to when it comes to brow styling services. And now, aside from their options of getting you a Natural Brow, a Straight Brow or a Feathered Brow comes The Contour Brow — a service that gives your arches a defined look with clean edges and an accentuated shape. The service is available for booking via Vaniday starting 31 August.

% Arabica Coffee is coming to SG

Coffee lovers, rejoice! Ever wondered where the 'coffee with the percentage sign' on everybody's Instagram comes from? Originally from Kyoto, % Arabica Coffee — known for its clean and sleek cafe aesthetic and delectable cuppas — is finally coming to the Lion City. It's said to open its first ever shop on Arab Street so keep your eyes peeled for the actual opening date.

Jennylyn Mercado announced as Max Factor's first ever PH endorser

A woman sitting by a professional makeup station

Max Factor introduced actress and TV personality Jennylyn Mercado as their first local endorser in the Philippines for their YOU x MAX FACTOR campaign. The campaign aims to promote moving away from unrealistic standards of beauty and find muses in real women such as Jennylyn Mercado, who according to the brand, epitomises today's modern-day Filipina with her empowering story and grounding presence. We can't wait to see where this partnership will take Max Factor in the Philippines.

More news from early this week over here!