Insider Roundup: First Professional Korean Haircare Brand In SG & More | Clozette

It's almost the weekend! And with another week passing comes a myriad of news hot off the press. Make sure you don't miss a beat by reading the juicy deets below. 

Amos Professional lands in Singapore

Woman with ashy-purple wavy locks

Are you a fan of everything Korean? Then, you've more or less wanted to cop some of their most stylish and trendy hair looks. Good news! South Korea’s number one professional haircare brand Amos Professional has finally landed in Singapore. Being the first professional Korean hair care brand to launch in Singapore, the brand promises to deliver products that will have your locks looking like your favourite Hallyu stars in no time. 

Say hello to contoured brows with Benefit's new service

A photo of a woman getting her brows contoured by a tiny woman on a swing

Besides the cult favourite products on their counters, Benefit is also known for being a go-to when it comes to brow styling services. And now, aside from their options of getting you a Natural Brow, a Straight Brow or a Feathered Brow comes The Contour Brow — a service that gives your arches a defined look with clean edges and an accentuated shape. The service is available for booking via Vaniday starting 31 August.

% Arabica Coffee is coming to SG

Coffee lovers, rejoice! Ever wondered where the 'coffee with the percentage sign' on everybody's Instagram comes from? Originally from Kyoto, % Arabica Coffee — known for its clean and sleek cafe aesthetic and delectable cuppas — is finally coming to the Lion City. It's said to open its first ever shop on Arab Street so keep your eyes peeled for the actual opening date.

Jennylyn Mercado announced as Max Factor's first ever PH endorser

A woman sitting by a professional makeup station

Max Factor introduced actress and TV personality Jennylyn Mercado as their first local endorser in the Philippines for their YOU x MAX FACTOR campaign. The campaign aims to promote moving away from unrealistic standards of beauty and find muses in real women such as Jennylyn Mercado, who according to the brand, epitomises today's modern-day Filipina with her empowering story and grounding presence. We can't wait to see where this partnership will take Max Factor in the Philippines.

More news from early this week over here!



Thanks to social media, the rise of homegrown Malaysian brands is slowly growing. From fashion entrepreneurs and makeup artists to celebrities and digital influencers sharing about them, you'll see that there is a wide variety of products accessible at your fingertips and made specifically for Malaysian skin. That said, we scouted six brands to add to your collection.

Dida Cosmetics 

This proud Malaysia-based company whose slogan is “By women for women” strives to empower women using high-quality yet affordable makeup. They offer a selection of highly pigmented creme liquid lipsticks and matte lip glides as well as eye products and highlighters. Dida lovers swear by the soft texture yet transfer-proof quality of the products that last all day without the need to re-apply. The price of their products ranges between MYR32 and 159.

Can Can's Beauty

Back in 2015, when liquid lipsticks became a hype, the lack of representation of people with medium and deeper skin tones gave birth to the concept of "cosmetics for caramel-skinned babes.” The best part? You can get your hands on their products even if you’re outside Malaysia because they ship worldwide. The price of their products ranges between MYR29 and 59.

Orkid Cosmetics

If you’re looking for a Kylie Lip Kit dupe, this fresh from KL brand is perfect for you, minus the big price tag. Their six-free matte-suede liquid lipstick comes in 10 shades. They are made friendly for all the Muslimah who undergo the Islamic purification ritual involving the washing of the body parts called wudu. To be considered wudu-friendly, ingredients must be solely made of halal products as well as formulated to be less concentrated to allow a barrier between water and skin. The price of their products ranges between MYR45 and 250.

Marcella & Co.

They were made famous by their collaboration with top Malaysian makeup artist Khir Khalid. The collection featured luxe matte lip cremes that are easy to use and made of premium ingredients, all covered in pretty packaging. Digital influencers like Beauty with Tashy and Marie Syamuhd can be found sporting their lippies from casual to evening functions. The price of their products ranges between MYR55 and 275.

Velvet Vanity

This KL-based brand represents youth culture with its pop and innovative designs perfect for your Instagram feed. Their selection of liquid matte lipsticks and “Glo with the Flo” cheek and lip colour are a favourite amongst many for their hydrating and long-lasting formula. The price of their products ranges between MYR12 and 169.


This was the very first local beauty brand made available in drugstores and retail companies. They offer a range of face, eyes and lip products, all of high quality, paraben-free and wudu-friendly. The founder, a Muslimah fashion online mogul Belle Al Yahya, guarantees satisfaction for women of all ages and skin tones. The price of their products ranges between MYR15 and 70.

(Cover photo from: @didaforwomen)



This month on ClozetteINSIDER, we're all about the significance of culture when it comes to fashion, beauty and lifestyle. And as a nod to our very own favourites — a TV show, a book, a movie or a social occasion that we find value in as individuals — we rounded up our current obsessions.


Creative Director

"With the hustle and bustle of everyday life, it's good to be reminded that we are surrounded by beautiful and calming nature if only we would take the time to look. I’m looking forward to The Mindful Company’s first Singapore-focused collection called Places Of Calm that reminds the wearer to look beyond the city’s skyscrapers and man-made structures and to appreciate calm in the form of the verdant greenery that is part of Singapore’s urban landscape. "



A pink hair styler dressed in iconic lipstick kiss marks clamped on a baby pink pouch

Price unavailable

"The ghd Limited Edition gold® styler by Lulu Guinness dressed in iconic lipstick kiss marks is designed as part of the hair brand's annual Pink collection for Breast Cancer Research, which will be available in selected Sephora stores and Prep Luxe in Singapore mid-August. The multi-purpose gold® styler straightens, curls and waves hair, and automatically goes into sleep mode if it is unused after 30 minutes. Who can say no to a worthy cause made functional and fashionable? #KissThisCancer!"



An opened bottle of Marc Jacobs limited edition Coconut Fantasy highlighter gel

SGD 69/~USD50

"No makeup makeup looks are the hardest to pull off, in my opinion. While I'm just as big a fan of bold looks, there's something to be said about the level of artistry and quality of work that goes into a natural makeup look that truly brings out one's features. That's why I was floored when I saw Sir John's work on Beyonce for Vogue's September issue. Her complexion looked clear overall and dewy in the right places. She's wearing products from Marc Jacobs Beauty's limited edition Coconut Fantasy collection, and you bet I already have my sights on the entire line but especially on the Dew Drops Coconut Gel Highlighter in Fantasy."


Features Writer and Campaign Executive

A white sneaker with Japanese katakana words printed on its tongue.


"As a massive fan of animé and Japanese pop culture, travelling around the Land of the Rising Sun is like second nature to me. I can never get enough of exploring and immersing myself into the Japanese culture and I prefer my own custom walking trips when doing so. Given this, I definitely need some trusty sneakers to get me going. This is why when I saw that ASICS Tiger is releasing their Gel-Mai Katakana Pack, I really got excited. Not only do I love the incorporation of fuzeGEL technology in these pairs that give them extra cushioning and comfort but the aesthetic, which gives a nod to the brand's Japanese heritage, also had me sold."


Features Writer and Community Specialist

A girl wearing a navy blue mini polka dot waist tie dress


"If you're gonna ask me which TV Series is the most fashionable one, I'd say that it's Mad Men. Beyond the stylish clothes, I'm impressed with how Janie Bryant, the costume designer for the show, tied the fashion choices to the characters' arcs, personalities and backgrounds. Each ensemble is a piece of visual storytelling that provides subtle cues about what's to come. Not to mention that the period costumes were so well made. After finishing the series, I wanted a piece of the swinging '60s! I thought that this Mini Polka Dot Waist Tie Dress from Pomelo is perfect for a retro aesthetic. It's got that vintage vibe but modernised enough that it won't look out of place in 2018. Totally love it!"


Community Executive

A pair of light pink rubber gladiator sandals with Minnie mouse printed on its insole.


"As a fan of Disney films, I am always enthralled when I hear of new Disney collaborations being released in the market. As I am currently looking to expand my fashion wardrobe, footwear is definitely something I pay much attention to. So I'm excited that Melissa has Disney designs for its iconic Flox Sandals — perfect for the summer all-year-round weather condition I’m living in!"

(Cover photo from: Marc Jacobs Beauty)

Next, here's a guide on starting a zero-waste skincare routine.