Insider Roundup: Kat Von D Beauty's Much-Awaited Brow Line & More | Clozette


Hooray for Friday! Before you jet off to your weekend destinations, here are some fun things you need to know about. Ahead, the latest in the worlds of fashion and beauty.


Kat Von D brows




The much-awaited brow line from Kat Von D Beauty will soon be available. Get your hands on the Kat Von D Beauty 24-HR Super Brow Long-Wear Pomade, Brow Struck Dimension Powder, Signature Brow Precision Pencil and two new brow brushes can be purchased starting 10 May.


Dash stores closing down



After building their own personal brands, the Kardashians have decided to finally close their Dash stores for good. The stores located in Los Angeles and Miami are reportedly closing down this year.


Maybelline's new face



Meet Maybelline's new face. The beauty brand has announced model Josephine Skriver as their newest ambassador. 


Meghan Markle's shoulders



In a recent post by the Kensington Palace, Meghan Markle was seen with Prince Harry visiting the Commonwealth Youth Forum. Sadly, the purpose of the visit was not the reason Markle got attention. Many called out the actress's choice of clothing; she wore a sleeveless dress, which got many people saying it was inappropriate for someone who will be married into the royal family. How do you feel about it?


Check out what happened earlier this week here.


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One might think that after earning almost USD10 billion last year in in-store and over-the-counter sales, beauty giant Shiseido would keep the shopping experience for their clients traditional — at least for a little while longer. But the brand's CEO Masahiko Uotani begs to differ. In his perspective, people are already turning to online shopping, even when it comes to beauty, and he wouldn't want to be the last one to jump on that train. 



This is why the Japanese brand, which also has Laura Mercier cosmetics and Dolce & Gabbana fragrances under their belt, sought for solutions in partnering up and even buying tech start-ups in Silicon Valley to amp their knowledge in augmented reality, artificial intelligence (A.I.), and other technological advancements that will shape up online beauty shopping in the near future. 


Some of their recent acquisitions include Olivo Laboratories, which specialise in artificial skin technology, and MatchCo, a California start-up that develops software that allows customers to use their smartphones to create customised foundation.


But Shiseido is not the only beauty company that has tapped into technology to get on with the times. Brands like Make Up For EverEspoirThe Face Shop and more, have now let their products be used in beauty app Meitu for an augmented reality experience where users can test how the product will look like on them before they purchase. 


Even Sephora has tried their hand at using various technological advancements, with both in-store and mobile app upgrades, including Virtual ArtistPocket Contour, Mini-Beautic sampling service, and Digital Tag Cards.



(Photo from: sephoravirtualartist.com)


Even so, there's still a long way to go when it comes to having an accurate tech-mediated beauty experience. Many beauty bloggers, gurus, and fanatics have already gone their way to try custom makeup recommended by an app or an augmented reality simulation and some still ended up with so-so results, if not a complete fail. But progress is definitely on the way.



Given this, there's no stopping the fact that this is where the beauty industry is headed. But will going to shops and beauty counters to do actual swatching and shopping completely be phased out? Hopefully not. It's not like everyone can afford the luxury of trial-and-error every time, right?


(Cover photo from: Genzel)



In similar news, is this where the fashion industry is headed?


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Originally released as a limited-edition holiday product, Sleepy gained its spot as a Lush mainstay because of the hype it garnered from fans who claimed that it helped them with their insomnia. One author even claimed that this body lotion helped her sleep in just 15 minutes. Naturally, this made us wonder if it is really as good as they say. So we bought a jar at a local Lush store and tried it for ourselves. The small jar costs PHP525/~USD10.08 for 95g and the big jar is priced at PHP945/~USD18.14 for 225g. Did it live up to its hype? Read on to find out.



I usually sleep as early as 9 PM, making it seem like I should be able to sleep soundly. However, even the tiniest noise wakes me up and sometimes, my brain just wouldn't stop hustling that I suddenly wake up in the middle of the night feeling all worked up. So when I heard about this product that's supposedly a "miracle for insomniacs," I was excited to give it a try.




Just like any other Lush product, the packaging is uncomplicated, which I liked. However, the candy-like smell was initially too sweet for my liking. Thankfully, it grew on me after weeks of usage. Still, if you're sensitive to scents, this might put you off.


As for the actual product, the consistency is very silky and leaves a nice soft sheen to the skin. Regarding its claims, it's an exaggeration to say that you'll fall asleep as soon as you lather it on, but I think it did help me get more soothing zzzzs for the past couple of weeks probably because of the natural oils.




Is it worth the hype? If you don't expect too much from it, probably. It's a soothing product, just not something that will cure you of insomnia in as easy as 1, 2, 3.



Except for a few nights, I fall asleep pretty easily. With that said, even if I'm quite a heavy sleeper I still enjoyed Lush's Sleepy. In fact, this pastel-purple cream is one of my favourite body lotions right now along with Lush's Dream Cream (for the colder months) and Aveeno's Daily Moisturizing Lotion (for the summer months). In my opinion, the best thing about Sleepy is its scent; it was love at first sniff for me. It doesn't smell like the typical lavender scent; this one is sweeter and candy-like with hints of fruity notes. I absolutely love the aroma and it definitely helps me relax after a busy day. 




However, I must say that I didn't experience the magical sleep potion effect of Sleepy. I timed myself and whether or not I use this body lotion, I still sleep roughly in the same amount of time. Nevertheless, as I've said I still benefitted from its soothing effects. The consistency is very silky yet moisturising enough for my skin. It's not the lightest lotion in the market but it's not heavy. If you're familiar with the texture of Lush's Dream Cream then I would say that it has the same feel, which makes sense because they both use oatmeal in their formula. 



Now, let's talk about the packaging. I'm a little torn, to be honest. On one hand, I love the feel of dipping your fingertips in a tub of rich, velvety cream. However, like all products in a jar, it seems a bit unhygienic and sometimes you can't help but scoop more product than you need. I guess the best thing is to wash your hands first before putting this on or better yet, indulge first in a nice bath or shower before using Sleepy. I've tried it and it felt great! Even though Sleepy's price is a little steep for a body lotion, I would still repurchase it. 


Next, find out if the Glossier Boy Brow is really a game changer.


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