Wednesdays are usually humdrum. But not for us — and the beauty and fashion industries. There's always something exciting going on, and you bet we'll be the first ones to look for and learn about them. Here's what you need to know right now.
ZALORA has launched their premium page. Curated especially for shoppers with a discerning taste in style in Singapore, Hong Kong, Taiwan and Malaysia, ZALORA Premium offers an assortment of products from brands people already love as well as premium products exclusively created for the site. Check out ZALORA Premium for women here.
Zara Augmented Reality
Zara will offer an augmented reality experience for shoppers worldwide for two weeks with the help of the Zara AR app. You can position your smartphone at store windows, centrally located podiums, and atop e-commerce boxes to see models Lea Julian and Fran Summers "come to life" as 7 to 12-second sequences on the screen of shoppers' smartphones. Experience it at Ngee Ann City, ION Orchard, Marina Bay Sands, and [email protected] stores on 12 April.