With Its Founders Leaving, What's Next For Instagram? | Clozette

Earlier this week, Instagram co-founders Kevin Systrom and Mike Krieger announced that they will be stepping down from their respective roles in the company. "We’re planning on taking some time off to explore our curiosity and creativity again," Systrom wrote on Instagram's blog. Despite the obviously abrupt announcement, people were not slow to comment that this will be the end of Instagram as we know it and that the photo-sharing app will never be the same again.

But what does it really mean? What may change once the founders leave and how will it affect our experience as users? Before we try to predict what's gonna happen next with Instagram, let's first look at the intertwined developments since Facebook acquired it. 

At the start of the acquisition, Instagram, for the most part, was an independent, distinctly separate app from Facebook. It grew and developed a community of its own, where OOTDs, food porn and cat photos flourished. Unlike Facebook, it wasn't built for resharing content instead it encouraged users to upload their original snaps on the platform. As a result, it was deemed as more niche, hip and cool. 

However, as of late, Instagram is slowly being integrated into the Facebook app. The most blatant example would be the addition of a "hamburger menu" which features a not so subtle "Open Facebook" option. Before that, there was the addition of the "Upload to Facebook" button that allows your Instagram content to be cross-posted on Facebook. Back then, when you upload via Instagram, Facebook will put a stamp identifying that a certain post is from Instagram. That's not the case anymore, now your Instagram uploads look like they were directly uploaded to Facebook. It's a small yet significant tweak asserting an integration between the two social media apps.

There were hearsays that these changes (and maybe more) irked Systrom and Krieger, but we've yet to know what the final straw that led to their departure was. Was there a proposed development that did not sit well with the app's co-founders? And now that they're out of the picture, what's next for Instagram?

We can never really know for sure what will happen next but given the recent changes, it's not farfetched to assume that Instagram will be more conducive to ads and become more intertwined with Facebook over time. In a few months, we're betting IGTV will be able to roll out in-video overlay ads or skip ads. But if you ask if we think Instagram will still maintain its cool, hip persona, we think it will. It better do or else it will lose the very characteristic that drove its popularity and growth.

At the end of the day, Instagram is still on the fast track and we've yet to see its peak. After all, despite many attempts, there's still no successful replacement for this iconic app. That is until we see what its founders build next.



It was that time of the year again when the biggest and brightest stars in the Philippine blogosphere gathered for a night of fun, glitz and glam. As has been observed for the third year in a row, the 2018 E! Bloggers Ball was filled with good music, good food and celebration. Here are just some of the highlights.

Pre-ceremony happenings

Bloggers pose for the different photobooths available at the ball.

After walking the red carpet at Shangri-la The Fort's Grand Ballroom, guests were given a smorgasbord of activities to do — from a touch-up session with the event's partner, Ever Bilena Cosmetics, to the many photo booths to get their OOTNs immortalised.

Musical moment

Performers at the 2018 E! Bloggers ball pose on the red carpet.

The pre-show performers with Hannah Pangilinan and Janina Vela, who performed during the program

Before the ceremony started, guests were serenaded by Universal Records artists Kyle Juliano, Fern Tan, Mark Oblea, Tala, and Paolo Sandejas. 

To the nines

Two couples who won the Best Dressed trophy pose for the camera

This year's Best Dressed winners together with last year's

Given the theme "High Shine," guests delivered with their sparkly outfits. But these two stood out from the crowd and were named Best Dressed of the night: Gela Munoz and Mike Miguel.


Winners in the 2018 E! Bloggers Ball pose while receiving their awards.

Left: Alex Gonzaga; Right: Yuki Tansengco

The ceremony to award the best in the digital world — who were judged based on their content, style factor and buzz online — was hosted by Nicole Andersson and Raymond Gutierrez. Awarded as Breakthrough Blogger of the Year was Aryanna Epperson. Alex Gonzaga took home the Look Who's Trending Award. The icons for different categories were also lauded. For beauty, Anna Cay took the award home. For travel, Tia Lacson was given the honour. Yuki Tansengco took home the award for the fashion category. 

See more photos from the event here.



One fun part of fashion is playing with the illusion of prints. A print that works well with most body types is multi-coloured vertical stripes. Whether you're looking for a piece that would accentuate your legs or give your torso some length to balance out your proportions, this print is a go-to for an all-around flattering look. Plus, the colours add some funk to the entire look.  Don't believe us? Just look at these Clozetters donning the trend to sway your style. 

Cool-toned spaghetti cami

Woman wearing a cool-toned spaghetti cami

(Photo from: annefermano)

Zesty power suit

Woman wearing a yellow and green striped jumpsuit

(Photo from: AprilNunez)