Is An Instagram Messaging App Coming? | Clozette


Three years ago, Instagram introduced Stories to its platform as a direct answer to Snapchat's snappy — pun intended — photo-and-video-sharing feature. This is due to the reported decline of Instagram usage, where people preferred easy-to-consume media over curated photosets. While many thought it was a cheap copycat move that wouldn't fly, the now Facebook-owned social media platform proved quite the opposite. Snapchat lost up to 40 per cent of its engagement just months after Instagram Stories was launched. As of 2018, IG stories peaked at a whopping 400 million users per month. But it seems like this battle is still far from over. According to a recent report by The Verge, Instagram has plans to release a messaging app called Threads to further establish dominance over Snapchat. 


Rumoured concept art for Threads


What we know so far


As the rumour goes, Threads intend to be a supplementary app to Instagram, similar to how Messenger is to Facebook. The app will reportedly allow users not just to share text-formatted messages, photos and videos but also include options to share location, connection speed, and battery status (not that the relevance of this was quite established, but okay). Threads will also reportedly include functions mirroring Instagram's creative tools and is geared towards providing you a more dynamic interaction with your current IG 'Close Friends' list.


But how does this affect Snapchat you ask? Well, the platform has a 'Streaks' feature where users are challenged to Snap their friends at least once daily to keep the streak going. Seeing as Threads is meant to target a similar demographic, people may be on to something here. 

Privacy and policy caught in a powerplay


It's not the first time we've seen cases like this in today's social media culture. Vine, which dominated against YouTube for a while in terms of bite-sized video content, eventually shut down in 2017. Speaking of YouTube, the once independent-owned platform is now under Google. Then last year, a platform called Vero was even dubbed as 'the new Instagram' but to no success. And do we really have to look farther than Facebook buying off Instagram in 2012? It's a cycle that's quite typical and expected and leaves us not to question Instagram's latest move. 


Is Instagram Developing A Messaging Platform Called "Threads"?  - Instagram vs Snapchat


But as much as we want to say "who cares?", whoever owns the platforms we use directly affects our user experience due to privacy and policy changes. Given this, the ongoing battle for the crown between Instagram and Snapchat may be bigger than just which is more convenient to use and why. It's no secret that Facebook has been subject to tons of privacy breaches in the past. And with Instagram under its umbrella, data that we feed both these platforms get stored in a cumulative hard drive/s somewhere, making it susceptible to a more convenient hacking sweep. This isn't to say that Snapchat is any different, given that it has had its own history of privacy issues, prompting the company to change its policies and features about taking screenshots or saving snaps.



Is Instagram Developing A Messaging Platform Called "Threads"?  - Data Privacy


Still, as the saying goes, we really ought not to put all our eggs in one basket. Should Snapchat fold and eventually follow the footsteps of Vine, our options on what to use gets slimmer. More converts to Facebook and Instagram, more data for them to be privy of. And we all know how they've performed on that aspect. 


An exciting prospect, a concerning bigger picture


Considering everything, we're not saying don't use social media at all. At this point, it's become inevitable. It's just worth noting that with Instagram possible rolling out Threads soon, we definitely have to consider what we're in for. Sure, new features and apps are always an exciting idea, but we should learn from the past hiccups of these companies that are directly related to our own personal information. We might not just be in for yet another social media platform to get addicted to, but for a bigger user-safety concern in the years to come. Now, with all that said, would we give the upcoming Instagram messaging app a try? Sure, but with reservations. How about you? 



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Taylor Swift's latest album is both familiar and different. The singer-songwriter made a return to her roots with the release of the nostalgia-inducing country-ballad song Lover but has also dropped signature pop beats like ME! and You Need To Calm Down. It's a mishmash of everything about the singer, just like her super colourful capsule collection designed with Stella McCartney.


First announced last June in an Instagram Live by the singer, the pastel-splashed Taylor Swift x Stella McCartney collection is now up for grabs. The collab is, for the most part, inspired by Swift's seventh studio album Lover but is also a celebration of the duo's friendship and the things that they both love.


Taylor Swift x Stella McCartney collection

Photo Credit: TAS Rights Management


From the limited-edition t-shirts and sweatshirts to bags and reusable water bottles, the collection is made ethically from sustainable materials — something that's very important to both Swift and McCartney. 


Stella x Taylor Swift collection

Photo Credit: TAS Rights Management


Stella x Taylor Swift collection

Photo Credit: TAS Rights Management


The pieces are inspired by vintage graffitis, band tees, and nostalgic aesthetic. Some shirts also feature Swift's adorable feline friend Benjamin Button (the new younger brother to sisters Olivia Benson and Meredith Grey) as a personal touch.


Stella x Taylor Swift collection

Photo Credit: TAS Rights Management


Aside from those mentioned, two exclusive pieces in the collection — the bomber jacket (USD1995) and the logo bag (USD795) — will only be produced in limited quantity. It's available for exclusive order on StellaMcCartney.com and at Stella McCartney standalone stores in London and New York. Like the rest, the bomber jacket and handbag were designed with the planet in mind. The bomber is made from sustainable viscose, while the handbag is made from oyster-hued eco alter-Nappa leather, which contains recycled polyester and oils from vegetable waste and is solvent-free.


Stella x Taylor Swift collection

Photo Credit: StellaMcCartney.com/ TAS Rights Management



Stella x Taylor Swift collection

Photo Credit: TAS Rights Management


As of now, the majority of the merchandise is now available for purchase at Taylor Swift's and Stella McCartney's (pre-order only) official online stores. Keep your eyes peeled for possible pop-up booths in your area!


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Most of our Clozetters share amazingly stunning photos. But our ladies sure know how to up the whimsicality of their snaps by using the power of flowers. Photography amongst amazing flora not only makes for good composition but it also creates stellar frames to match our Community's stylish ensembles. Confused? Let these photos among flowers speak for themselves!


Sunny disposition


Clozetter at a sunflower field
(Photo from: hannatantoco)


Floral pathways


Clozetter in pink walking in path with flowery shrubs
Clozetter in pink walking in path with flowery shrubs
(Photo from: tellemaywhy)


 

Flower fantasia


Clozetter in Flora Fantasy in Marina Bay Sands
Clozetter in Flora Fantasy in Marina Bay Sands
Clozetter in Flora Fantasy in Marina Bay Sands
Clozetter in Flora Fantasy in Marina Bay Sands
Clozetter in Flora Fantasy in Marina Bay Sands
(Photo from: Chervon)


To the land of whimsy


Clozetter entering a floral arch
(Photo from: yuniqueyuni)



All serene


Clozetter relaxed in balcony with flowers
(Photo from: SharonLove)


(Cover photo from: Chervon)


Another way to stand out is to channel the power of red with these bold and fiery outfits.

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