Three years ago, Instagram introduced Stories to its platform as a direct answer to Snapchat's snappy — pun intended — photo-and-video-sharing feature. This is due to the reported decline of Instagram usage, where people preferred easy-to-consume media over curated photosets. While many thought it was a cheap copycat move that wouldn't fly, the now Facebook-owned social media platform proved quite the opposite. Snapchat lost up to 40 per cent of its engagement just months after Instagram Stories was launched. As of 2018, IG stories peaked at a whopping 400 million users per month. But it seems like this battle is still far from over. According to a recent report by The Verge, Instagram has plans to release a messaging app called Threads to further establish dominance over Snapchat.
Rumoured concept art for Threads
What we know so far
As the rumour goes, Threads intend to be a supplementary app to Instagram, similar to how Messenger is to Facebook. The app will reportedly allow users not just to share text-formatted messages, photos and videos but also include options to share location, connection speed, and battery status (not that the relevance of this was quite established, but okay). Threads will also reportedly include functions mirroring Instagram's creative tools and is geared towards providing you a more dynamic interaction with your current IG 'Close Friends' list.
But how does this affect Snapchat you ask? Well, the platform has a 'Streaks' feature where users are challenged to Snap their friends at least once daily to keep the streak going. Seeing as Threads is meant to target a similar demographic, people may be on to something here.