Even though maximalist aesthetic has officially taken over these days, we still have a special place for the minimalist look in our hearts — especially when it comes to packaging. With many brands becoming more eco-friendly when it comes to product packaging, there's a budding renaissance for sleek and chic packaging, which, without the unnecessary frills and colouring, has a higher chance of being recycled. And which ones are thriving in this category? Japanese beauty brands!
Aside from popular ones like SK-II, Shiseido and Shu Uemura, there are other J-Beauty brands with insanely chic packaging that should be on your radar. Keep reading to get to know them.
Considered as a 'best-kept' secret by many skincare lovers, Ishizawa Lab offers additive-free makeup and skincare alternatives for those with sensitive skin. Their packaging is as straightforward and pleasantly simple as its actual products. In particular, their best-selling Hahagiku Watery Foundation looks so uniquely chic that it will surely level up your shelfies.
In other news, check out Shu Uemura's collab collection with Pokémon.