What's in a name? In the beauty world, it's product philosophies and remarkable personalities. There's always an interesting story behind a brand name, whether it's named after the founder, a unique word or an amalgamation of words.
Solidify your reputation as a beauty junkie by learning about the meaning behind interesting beauty brand names. Let's start!
NUXE, pronounced as 'nooks', is a combination of two French words — nature (nature) and luxe (luxury). These two words embody what the brand stands for. The brand believes that by using ingredients from nature and developing them through research, they can deliver luxurious and effective skincare products to women.
Moving on to something a little bit complicated. SU:M 37°, pronounced 'zoom' but with an 's' sound, has layers of meaning behind it. In the Korean language, 숨 (sum) is 'breath', which can be associated with life; this can also refer to the skin's respiration. In the English language, the colon (:) is an indication of a quick pause when reading a sentence. So more or less, the idea is to take a break and breathe. Also, in Mandarin, 苏秘 (sumi) means secret story, which can pertain to their secret formula.
The 37° attached to the name stands for the optimal temperature for fermentation, which is a vital process in producing SU:M 37° products.
Cosrx is known for their straightforward, no-nonsense products that are reflected on the packaging and the overall branding. Even their name is quite simple, it's a compound word derived from the two words: cosmetics and Rx, which is medical symbol for prescription. In a way, it's saying the products are like treatments for skin problems.
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