beauty . Feature

It's Time To Rethink Pink

...and spread awareness for breast cancer

When we think of the colour pink, we often get images of saccharine fashion trends or beauty products that are feminine. Indeed, the colour is associated a lot with women and our femininity. But it has also become the colour used for raising awareness on an issue that affects all of us as women.

In 1992, Estée Lauder Companies started to #RethinkPink by using it to spread the word about having yourself tested for breast cancer. Twenty-five years later, the campaign is stronger than ever. In celebration of the milestone, Estée Lauder Companies will hold a variety of activities to continue the movement for Breast Cancer Awareness. Here are just some of the things you can experience.

Through the arts


Sun Lee working on "Embrace the evolving you"


In partnership with a select group of artists, Estée Lauder will conduct a roving exhibition of artworks that centre on the themes of beauty, courage, confidence, fearlessness and hope. The exhibition, titled Your Body Is Your Victory, will be participated in by female artists Clayrene Chan, Lim Zhi Wei, Rachel Koh, Sun Lee Siew Loo and Emma Chong.

By showcasing the artworks, Estée Lauder and the artists hope to inspire and encourage women to get tested. The artworks will also be up for sale, with the proceeds going to the Breast Cancer Research Foundation.

Iconic illumination




Four national landmarks in Singapore will be part of the Global Landmarks Illumination Initiative, which seeks to capture people’s attention and focus them on the importance of breast health. This year, CHIJMES, the National Gallery, The Fullerton Hotel and ION Orchard Mall will shine bright pink lights in support of the initiative. Catch the dazzling spectacle on 4 October.


Buy pink


Aside from activities, Estée Lauder has also given people the option to partake in the campaign and at the same time, enjoy their top-notch products. Especially offered for the initiative to bring awareness to breast cancer, 20% of sales of these Estée Lauder products are given to the Breast Cancer Research Foundation. Here are the items you can enjoy.


Estée Lauder Advanced Night Repair


This special bottle of Estée Lauder's cult-favourite repair serum comes in pink and has a three-charm pink ribbon keychain that reminds women to support breast cancer awareness. There's also a touch of blue in the design, which is a nod to the men who are diagnosed with breast cancer.

Estée Lauder Pink Ribbon Knockout Eyes Collection



The palette in this collection contains eight top shades from Estée Lauder's Pure Color Envy line. The collection also includes a full-size Knockout Mascara, eyeshadow brush, and a mini Double Wear Eye Pencil. The items will be packaged in a canvas makeup bag designed especially for the Pink Ribbon 2017 initiative.

Bobbi Brown Pink Peony Illuminating Bronzing Powder Set




This rosy pink shade of illuminating powder from Bobbi Brown is embossed with the campaign's signature ribbon.


Clinique Limited Edition Jumbo Dramatically Different Moisturizing Lotion with Charm Set




This best-selling moisturizing lotion from Clinique gets a charmed upgrade that's all in support of breast cancer awareness. 


La Mer Créme de La Mer




The favourite moisturising cream of many gets a hot pink makeover in support of breast cancer awareness.


Origins Drink Up Intensive Mask




This Origins mask, which is great for hydrating the skin, supports the campaign through its limited edition packaging featuring a pink ribbon.



Learn more about how you can spread breast cancer awareness here.